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Danny M. Orlando
Regional Energy Star Program Manager
orlando.danny@epa.gov
404.562.9087
1
Knowledge is POWER
“The bigger problem is not
what people do not know,
but what they know
that is just not true.”
Will Rodgers
2
Knowledge is POWER
1047
593
1116
3
Knowledge is POWER
4
0
3
6
9
12
1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010
Costs
5
Married?
Teenager
New HVAC
Windows Insulation+ Plugload
Line Dry
Thermal
Additive
Metering
USAGE
6
SAVE SAVE
GOOD
Citizen
Neighbors
are
DOING
BETTER
POSITIVE Pursuasion
Dr. P. Wesley Schultz, 2011. Cal State
7
POSITIVE Pursuasion
8
Southeast PROGRESS
ENERGY EFFICIENCY
is the fastest, cheapest, largest, and cleanest way to
save energy and money while creating jobs in US.
The most efficient KW is the one you don’t use
(negawatt - Amory Lovins).
9
ACEEE Report Card
10
Times are Changing
NC - just fought a proposed repeal of their RPS
“For example, every $1 North Carolina invests in tax credits
for renewable energy state and local governments are seeing
at least $1.87 flow back into their coffers to support core
functions of government like transportation, education, and
public safety.”
Betsy McCorkle, Director of Government Affairs for the North
Carolina Sustainable Energy Association (NCSEA).
11
Mississippi
Mississippi Public Service Commission (PSC) -
unanimously adopted statewide energy efficiency
rules, which require the creation of utility-run
energy efficiency programs.
The rules are expected to save consumers
more than $2.3 billion over the next 20 years
and create 9,500 new jobs.
Also recently adopted IECC 2009.
12
Alabama
Alabama Energy and Residential Codes Board
voted to adopt the 2009 IRC for new-home construction
and the 2009 IECC for commercial construction.
“a monumental achievement” for the state.
Greg Wren, State Representative
13
Georgia
Georgia - PSC approved 525 MW of new solar capacity for
a total of 825 MW and closing of
15 coal- and oil-fired generating units
totaling 2,061 MW.
That will be the largest solar portfolio for
any investor-owned utility that operates
in a state without a RPS.
14
Tennessee
15
Benchmark and Disclosure
MLS
Portland - cert
Atl - cert
Gainsville - HERS
Chicago - energy use
Colorado - HERS
Minneapolis - HERS
W. Wisc. - HERS
16
SEEA brings together private interests, utilities,
governments, public utility commissions, energy
service companies, manufacturers, retailers, energy
and environmental organizations, low-income energy
advocates, large energy consumers and universities
to promote energy-efficient policies and practices.
17
ENERGY STAR Update
18
87%
Brand Recognition
19
20
1 of the Most Influential
Brands in the Marketplace
21
22
Products
65 categories of certified products/
independently tested
300M certified products purchased in ’12
4.5B products purchased since 1993
‘ENERGY STAR Most Efficient’ has 1,400
models from 50 manufacturers recognized
as ‘the best of the best’
23
Coming Soon
Clothes Dryers
Game Consoles
Lg/Sm Network Equipment
Data Center Storage
Climate Controls
Lab-grade Refrigerators/freezers
Lamps - dimming, flicker, noise,
distribution...
24
New Homes
1.45M Energy Star homes - 100k in ’12
2011 - 26% of new home starts
24 of the top 25 largest builders
15% better than IECC 2009
ENERGY STAR for multifamily High-rise
40 buildings (3,800 units)
Peace of Mind - Enduring Quality - Wall to Wall Comfort -
Proven Value
25
Commercial Properties
20,000 properties are ENERGY STAR
certified - 300k have benchmarked
15 building types can use Portfolio
Manager for 1-100
11 industry types can earn the ENERGY
STAR
35% less energy use than avg. buildings
New Portfolio Manager launch - July 10
26
Energy Efficiency is Valuable
Owners and operators are realizing a wide-
variety of value-enhancing benefits of
ENERGY STAR Certified office buildings,
including:
6.5% greater net rent prices
+$30/sq. ft. transaction price
10-11% increase in occupancy
16% increased asset value
Lower risk premiums
27
Campaigns
ENERGY STAR
LED Challenge
28
Multi-Family
This is NOT how you want your customers to live
29
Multi-Family
Home Market Share
30
Building Permits
Regional Growth
31
Population &
Demographic Trends
32
Certification Paths
All buildings <= 3 stories
4-5 stories with individual
HVAC /DHW
and < 20% common area
4&5 story with distributed
HVAC/DHW and
>20% common area
All >= 6 stories
33
Performance
34
High Rise Certification
35
Multi-Family LR Activity
77,000 since 2002
36
Multi-Family HR Activity
3,800 since 2006
37
Multi-Family HR Pipeline
18,000 design phase or completion
38
The Value of ENERGY STAR
Energy Efficient
Affordable
Comfortable
Durable
Financing/Incentives
Recognition
=
39
National Results
$ 24 billion saved on utility bills
230 billion kWh saved = 5% US demand
Globally - EU, Canada, Japan, New Zealand, Switzerland, Taiwan,
and Australia
In 2012
alone
40
Remember --
Energy Efficiency takes Commitment
But, I believe our children are worth the commitment
41
Danny M. Orlando
Regional Energy Star Program Manager
orlando.danny@epa.gov
404.562.9087
42

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