1. El puro del romance
Don’Juan
Reserva Ecologica
Hechos a mano en Costa Rica
New premium eco-friendly cigars hand made in
Costa Rica
By
Don’Juan Gross
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2. “DON’JUAN RESERVA ECOLOGICA”
“Don’Juan Reserva Ecologica” Cigars are
handmade in Costa Rica from 100% Certified
Ecologically grown tobaccos. These rare, smooth-
smoking cigars are mild to full in body, offering a
marvelously PURE tobacco flavor that must be
smoked to fully appreciate.
Coined as the cigar of romance (el puro del romance),
these unique smokes take stage as the first eco-
friendly cigars on the market.
Our cigars consist of only the finest eco-friendly
tobaccos grown in the world, genetically engineered
for pest and disease resistance, employing natural
predators to suppress insects, pest and harmful
elements. They are farmed naturally in the Central
American Indian tradition, respectful of their ancient
ways.
Our puros (cigars) redefine excellence, bringing
quality, elegance, grace and appeal to an eco-friendly
environment. Smokers of the Don’Juan Reserva
Ecologica, be it, Blue label (Mild), Red Label (Medium)
and Black Label (Full), will enjoy the taste as well as
the aromas of our eco-friendly cigars. Your full
satisfaction is the foundation of our mission.
Relax with one,
Don’Juan Gross
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3. “DON’JUAN RESERVA ECOLOGICA”
Handmade premium cigars with long fillers. This eco-
friendly unique collection hails from the world’s only
exiting genetically pure ancestral (pre-embargo)
Cuban seeds. Each true-to type seed variety,
developed in legendary Cuban regions has been
adapted to the high mountains of Puriscal, Costa
Rica’s growing environment. Colors identify the
blends and smoking characteristics.
1. DON’JUAN RESERVA ECOLOGICA - BLUE LABEL - Mild
bodied tobacco, nutty, woody flavors and flagrant
aromas rarely found in today’s cigars…Cuban or
other. This is what classic Havana was all about.
2. DON’JUAN RESERVA ECOLOGICA - RED LABEL –
Medium bodied tobacco, Maduro with the most
distinctive character in the line. The renowned
characteristic of this seed’s origin has impacted
the world smokers since its first appearance.
Woody flavor; distinct floral aroma with a lingering
finish. A memorable cigar when smoked slowly
and gently.
3. DON’JUAN RESERVA ECOLOGICA - BLACK LABEL –
Full bodied tobacco, the Maduro wrapper’s oily
sheen, fine veins and warm hue promise…and
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4. deliver…an elegant smoke. Distinct floral notes at
the start are later joined by burnt chocolate flavor
as the body builds into its full smoking
characteristics.
“DON’JUAN RESERVA ECOLOGICA” SUG. RETAIL
PRICING
BUNDLES of 25 BLACK LABEL, RED LABEL, BLUE LABEL - Bundles
Churchill - $346.35 – Barcode BL-CGR-001 (Intro $296.25)
Torpedo - $346.35 – Barcode BL-CGR-002 (Intro $296.25)
Corona - $338.75 – Barcode BL-CGR-003 (Intro $288.75)
Robusto - $335.25 – Barcode BL-CGR-004 (Intro $285.25)
10-PACK
Churchill - $138.50 – Barcode BL10-CGR-001 (Intro $118.50)
Torpedo - $138.50 – Barcode BL10-CGR-002 (Intro $118.50)
Corona - $135.50 – Barcode BL10-CGR-003 (Intro $115.50)
Robusto - $134.50 – Barcode BL10-CGR-004 (Intro $114.50)
5-PACK
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7. MARKETING
LAUNCH PARTIES
San Diego (Tone)
Los Angeles (AUTO SHOW) Don’ Juan, Tone, Ted Hughes, Karman)
San Francisco (Don’ Juan, Tone, Ted Hughes, Karman)
Las Vegas (MAGIC SHOW) Tone
Phoenix, AZ
Denver
NY (Jeff Friday, Malik Adunni)
Washington D.C. - (DEM Convention)
Detroit (DonJuan, Carlton, KW, Johnny, Rayford)
Chicago (Taste of Chicago) Banner (Toby)
Toronto (Caribana Fest) Banner (Steven Young-chin, Errol Gee, Gill, Jazz
Mann)
Dallas (NBA ALL-STAR WEEKEND) Banner
Houston (Brian Harry)
San Antonio
Kentucky (Kentucky Derby) Don’ Juan, Tone
MIAMI (ABFF) – (Jeff Friday, Malik Adunni, Rachel Mitchell, Keith
Blackman)
Atlanta (Alvin James)
Nicaragua (Ruy Delgado)
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8. Panama (Tim Goldberg)
Trinidad & Tobago ( Brian Harry, Carla Frodringham, Danielle Deffeinthaller)
Madrid (Kamran Ghalchi)
Tel Aviv (Kamran Ghalchi)
London (Kamran Ghalchi, Nav Sandu)
Capetown, South Africa
Berlin, Germany (Christoph, Kamran Ghalchi)
Korea
Japan (Tone)
PROMOTIONAL IDEAS
Lighters (200) Tone Belcher
Cigar Cutters (200) Tone Belcher
T-Shirts (200) (gen. Word of Mouth) Tone Belcher
Hats (200) (gen. Word of Mouth) Tone Belcher
Posters (100) (gen. Word of mouth)
Billboards (15) (gen. word of Mouth)
Commercials (3) (gen. Word of mouth) Tone Belcher
Online Commercials (3) (gen Word of mouth) Tone Belcher
Internet Marketing (Email blast) Ted
Publicity (newspaper/events) Don’Juan, Tone Belcher
Word of Mouth - Sean Washington, Don’Juan, Woman with t-shirts)
Radio – Jamie Foxx show (The Foxhole) (Gen. Word of Mouth)
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9. 105.9 Power 106
Gifts for men
Market to Women
Press Release
LA Times
NY Times
MIAMI
DETROIT NEWS
DETROIT FREE PRESS
CHICAGO TRIBUNE
GEORGIA TIMES
LAS VEGAS - RADIO – Gallaxy Glen (Gen. Word of Mouth)
Cross promotions with Sony, Flor de Cana 18, Angostura 1824 billboards, print
ads.
Bev Mo! Store Chain.
Mobile Gas Stations (Short Filler)
Walmart (Short Filler)
Costco (Short Filler)
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11. Email: tonebelcher@unicorpmc.com
FOR IMMEDIATE RELEASE
New Eco-Friendly Cigar hits the market!
What:
Don’Juan Reserva Ecologica Launch
When:
Friday, November 6, 2009
Time:
7 – 10 PM
Where:
TBD
Please email RSVP to info@donjuan.biz or call @ 310-993-0144
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12. tonebelcher@unicorpmc.com or call @ 310-894-3900
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Contact: Priscilla Clark
Phone: 404.000.0000
Email:
Don’Juan Gross
310.993.0144
DonJuanGross@gmail.com
DON’JUAN Discovers the best kept secret in Central America.
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