23. The Story of
the game changers
From individual producing in isolation To individuals producing in networks!
Page 23
24. The birth of a business
The idea Personal brand
Traditional
Digital
The product The community
The business
Entrepreneurship characterized by… Entrepreneurship characterized by…
› Introversion › Extroversion
› Secrecy › Openness
› Protection › Sharing and exchange
› Inside-out thinking › Outside-in thinking
Page 24
25. The new market place
WEB AS OPEN
PLATFORM
NETWORKED
MARKET
Network of Commercial
producing market actor
individuals
Page 25
37. Ford Motor - ICT
Innovation vision
Blueprint for Mobility
Near Term Mid Term Long term
5-7 Years 2017-2025 2025+
› Developing increasingly intuitive in-car › Introduction of semi-autonomous › Arrival of smart vehicles capable
mobile communications options driving technology of fully autonomous navigation,
› Vehicle-to-Vehicle Warning Systems › Introduce technologies to enable more with increased “auto pilot”
› Building on existing Ford features interaction between cars on the road operating duration
including Active Park Assist, Adaptive › Arrival of vehicle-to-cloud and vehicle- › Development of a true network of
Cruise Control and Active City Stop mobility solutions
to-infrastructure communications
› Emergence of an integrated transport
network
Page 37
43. CitIES-accelerating growth
7,500 70% 2%
People per hour in cities by 2050 of the earth’s surface
80% 75%
of CO2 emissions of energy consumption
Page 43
44. Connected
Connected Connected buildings Connected
homes meters
outlets
Connected
micro
generation Connected
cars
Connected
buses
Connected
Connected Connected trucks
field force consumer
Technology of Identification Charging and
scale and authentications revenue management
Page 44
47. starting point
2 B Internet 85% Population 5+ B Mobile
users coverage subscriptions
10 years of E-Books 200.000
Daily upload surpassing SMS Each
Print sales second
Page 47
48. SMART INTERACTIONS
Interacting
Collaboration Integrity
Healthcare
Education Transport &
Logistics
Security &
Interaction Utilities
Safety
Learning Infrastructure Trust
Commerce Media
Government
Socializing Competence
Innovation
Page 48
49. CONSUMERS ARE READY
TO MOBILIZE HABITS
Percentage of smartphone users interested
Page 49
51. Buying Electricity
The electricity box is
charged and the
amount is drawn from
the mobile wallet
13% of mobile users
in Tanzania pay for
bills using the Mobile
phone
Source: Ericsson ConsumerLab M-Commerce in Sub Saharan Africa, Consumer Insight Report 2012
Page 51
53. industry evolution
Connect public buses to 3G mobile
broadband networks in Curitiba, Brazil
Mobile and satellite communication
across the entire Maersk fleet
4G network for smart grid application
from, back-end system to households
for Ausgrid, Australia
Page 53
55. DIGITIZATION &
CONNECTIVITY
› Power of the cloud and crowd
› Downstream & upstream innovation
› Information everywhere
› Openness & Sharing
› Organize without organization
› New “currencies”
› Internet of Things
Page 55
57. › Understand the Transformation
› Use the web, open-up, learn again
› Be Change agents, Jacks of many trades
› Partnerships: connect, collaborate & co-create
› Startups with valuable Ideas / new business models
› Live with less, create more, creative / clever
› Be human-centric, social responsibility
› Hard-working, dedicated, fighters
Page 57
58. IN THE ATTENTION ECONOMY
Ideas WILL BE THE ONLY
currency of the future
YOU ARE THE
IDEAS FACTORY WE HAVE
Page 58