1. ON THE BRINK OF
THE NETWORKED
SOCIETY
TASOS PAGAKIS
@tpagakis

2. VALUABLE TWEET
#smw2012 #networkedsociety
http://www.youtube.com/watch?v=P
zmvjf88Sfw we see 50bn connected
devices 2020; go
http://www.ericsson.com/networkeds
ociety
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 2

3. SMW12 - TPAGAKIS - 260612 | June 2012 | Page 3

4. NETWORKED SOCIETY
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 4

5. Networked Society
Interacting
Collaboration Integrity
Healthcare
Education Transport &
Logistics
Security &
Interaction Utilities
Safety
Learning Infrastructure Trust
Commerce Media
Government
Socializing Competence
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 5 Innovation

6. 10% increase
in bb penetration
+1.21% gdp growth
or higher
Source: Broadband Commission Report , April 2012
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 6

7. Doubling bb speed
+ 0.3 % GDP growth
Source: Arthur D. Little, Ericsson & Chalmers University
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 7

8. For every 1000 new
bb subscribers
80 new jobs created
Source: GeSI / ITU / Ericsson
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 8

9. Proof points of
the NETWORKED
SOCIETY?
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 9

11. www.ericsson.com/traffic-market-report

12. DIGITAL Natives
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 12

13. SMW12 - TPAGAKIS - 260612 | June 2012 | Page 13

14. Meet Puck, 12 year old
Entrepreneur
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 14

15. SMW12 - TPAGAKIS - 260612 | June 2012 | Page 15

16. WHAT THIS HAS TO
DO WITH SOCIAL
MEDIA & DIALOGUE?
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 16

17. Social
Networking
is now the MOST
POPULAR activity
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 17

18. #Socialmedia
Give content
content OPENS THE DOOR,
CONNECTIONs BUILDS VALUE
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 18

19. THEY OFFER SEGMENTING
TO SERVICEs
STRATEGIZING
LISTENING
RESPONDING
& PRODUCTs:
CREATING
ANALYZING
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 19

20. Social or media ?
Both…
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 20

21. NURTURE Photo
Sharing
Blogging
DIALOGUE
Video Micro
Sharing Blogging
INTERNAL
Key Social RSS
Podcasts
Platforms
& EXTERNAL Message
Boards
Chat
Rooms
Social
Networking
Widgets

22. GREEK MARKET
of social media ?
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 22

23. COMPANIES TODAY
‘Gray-Hair’ Lack Community Manager
tech marketing phobia
Mass marketing mindset Budget, OpEx,
Consolidation
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 23

24. WE NEED
IMMEDIATELY
market training
Opinion-1
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 24

25. “client” CAN’T BUY ALL
Branding & development Mobile programs
Mass media advertising Content creation
Full service creative shop Public Relations
Media shop Social media engagement
Direct marketing
Shopper Marketing
Experiential
Sales promotion
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 25

26. AGENCIES TODAY
‘Gurus’ fight over the Pricing & Service offer are non
market relevant
Salesforce to educate and Too many professions, not
advise is needed united in one, value added
offer
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 26

27. MERGE now
AGENCIES into
integrated offer
hubs
Opinion-3
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 27

28. bloggers, analysts, influencers, journalists,
MEDIA INFORMAL JOURNALISTS / commentators
Brand your media Do you have a community ?
Do you offer original New practice
dialogue / content ? and models ?
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 28

29. DON’T WORRY
IF u r ONLINE OR
OFFLINE, WORRY IF
U STAND OUT
Opinion-3
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 29

30. we’re lazy
without strategy
& ‘THE GURUS’
hurt bussiness
Opinion-4
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 30

31. Are we ready
for the journey
to Networked
Society?
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 31

32. THANK YOU
@tpagakis