7. Coaching
summer school
2012
services
You will:
Apply the pipeline theory
clients
products
8. Coaching
summer school
2012
Start your deliberate pratice:
I. Reviewing Coaching Summer School 2011: Day 1
Problem/Positioning/Possibility (June 15)
Serban Chinole
II. The essential 3Ps for engaging services:
1. Packaging: your solution/service/product
2. Pipeline: clients and products/services
3. Practice: case study and exercises
Special guests via Skype conference:
Lisa Bloom “ Interview + Q&A session
Subject to be revealed
Alan Seale “ Interview + Q&A session
Subject to be revealed
9. Coaching
summer school
2012
Start your deliberate pratice:
We will be juggling with some key-concepts: Day 2
- Promotion: design and execution for campaigns (June 16)
Serban Chinole
- Target market: definition, niche finder
- Persona: exercise writing messages to the identified profile
- Message campaign: alignment and testing
- Practice: case study e-mail campaign
Special guests via Skype conference:
Andrea Lee
“ Interview + Q&A session
Subject to be revealed
Bill Turpin “ Interview + Q&A session
Subject to be revealed
10. Coaching
summer school
2012
Prices:
129 € Full ticket
99 € Alumni*
*anyone who attended at any of the previous I’Consultants events (ICF Conference, Coaching Summer School 2011, supervision & mentoring etc.)