This document provides 4 steps to surviving and earning a "Twitter tin star":
1. Get a map - understand how Twitter works demographically and use tools like hashtags and short URLs effectively.
2. Get your gear - set up your Twitter profile appropriately and learn common conventions like retweets and mentions.
3. Practice range - use dashboard and scheduling tools to practice engaging on Twitter and learn etiquette.
4. Tin star! - participate actively on Twitter through chats, events, contests and apps to build your following and reputation.
5. Mobile: 75% of monthly active
users access via mobile
Twitter gets 70% of revenue
from smart phones & tablets
Infographic courtesy Brickfish.com
http://www.statisticbrain.com/twitter-statistics/
6. Gold rush:
Fastest growing social
network
408m Q2 2012
485m Q4 2012
Active usage* grew
from 206m to 288m
users
* used or contributed in the past month
9. Before you start
tweeting
or baking beans:
What is your purpose?
5W
Time, tools
Policies
Authentic voice
Cultural/community
sensitivity
10. Short Name
Profile photo, header image 1252 x 626
Name, location, website (short URL)
Bio: 160 characters
Turn off notifications
11. Learn the code
)
RT re-tweet MRT modified retweet @ mentions DM Direct message
@ mentions partners/supporters Engage w/ local community
Themes: #followfriday
Use & follow hashtags – no more than 3 #yka
Use Bit.ly for URL shortener & to track your post clicks
Follow back unless they are unsavory
Do I care who follows me?
Don’t just push your blog/product: 10 to 1 rule
31. ride with the cavalry
Tin star activities
Tweetchat like #HBRogue
http://tweetreports.com/twitter-chatschedule/
Twitterfall.com at events
Tintup.com
Contests
Offerpop
http://interactwive.com/
Tweetups
Incl employees
Ask for RTs
Put handle on print/Icon at top of site
32. Lasoo some Apps
Spam buster:
http://nurph.com/hbrogue#
Tweetreach
Followerwonk; find accts by their bio
Manageflitter: best time to tweet
Tweriod: when followers tweet
Twitdom: app store
Intweets: find twitter lists/channels
Vizify.com; Cool video
Gene Autry National files