Enterprise 2.0
Knowledge
Management
A Revolution of Knowledge in
Three Parts.
Previously…
1. It is no longer about reading the best
   documents, but most of all finding the
   right contact person.
2. With Socia...
The key to Social
Software success
in business is...
…integration.
Integration?
Social Software alone is like...




                                   Wiki      Rate
                          Blog
    ...
…just one player.
Success requires a coordinated
organization,...
...adaption
to the technological landscape, ...
...and a new team spirit.




Grafik: http://flickr.com/photos/fede_gen88/798322626/sizes/o/
Only then everything fits together.
Enterprise 2.0



         Organization             Technology
         Integration in           Integration of Tools
    ...
Organization
Integration in Structure & Processes
Hey, we just got
a Wiki!




                   Great! And what
                   do you do with it?

 ?
Process Management

             Skill Management

                                    Team Organization

                ...
BUT...
what does YOUR
 company do?
Where do large,
international teams work?
Where do the ideas of your
customers end up?
When are credible
communication and dialogue
important?
Who is already doing it?
How can we involve
innovators?
Define your
 priorities.
Process Management

             Skill Management

                                    Team Organization

                ...
Start small – think big.

1.   Develop a vision.
2.   First, tackle a real problem.
3.   Implement and gain experience.
4....
Organization:
What else is
important?
Technology
Integration of Tools & Architecture
I can‘t find it on
 the Intranet!




                      Did you already
                      check the Wiki?
$%§&/“))...
What knowledge do
we need for success?
And what role does Social
Software play? Today as a
prototype,...


                                  ?
Strategic Relevanc...
...and tomorrow as
core-application?



                                  ?
Strategic Relevance




                      ...
Social Software is more than
just a Wiki.
Each of these technologies has
  a particular advantage and
     field of application,...
...but it is the combination of
these which allows a greater
choice in daily use to bring out
the full potential.
How does Social Software
   fit into your target
       architecture?
What do we use Social Software
on the Intranet for?



                  Ex. Social Intranet
               Organization
 ...
What remains centrally edited?



                 Ex. Edited Intranet
             Org.-News
                   Beispiele...
What do we use Social Software
on the Internet for?

                         Ex. Social Internet
                      Ex...
What gets edited
on the Internet?
                         Ex. Edited Internet
                          Beispiele Social ...
How is classic
communication linked…
                               Examples
                       Email
                ...
...and which business
applications are
relevant...                            Examples
                              SAP
 ...
...for a comprehensive integration?



                          Integration


Dashboard   Search        Corporate       B...
A good technical
  integration...
...links information of various sources together,
and makes them accessible.
It also protects the system against
information overload through needs-
based and personalized filtering.
Availability &
performance
are mandatory.
Culture
The Human Element.
What could
happen?




             Let‘s try it now!
“The gap between what's technically
possible and what the corporate
culture is willing and able to accept is
often wider t...
„Culture is an indirect
variable, culture can‘t be
generated!“

                  Prof. Peter Kruse
Change culture.
   Influence culture.
Do bosses have to
 take the lead?
A good boss doesn‘t have to be online...
Grafik: http://upload.wikimedia.org/wikipedia/commons/d/d1/Portrait_Gandhi.jpg
...but he belongs at the
center of communication.




Grafik: http://www.barackobama.com/downloads/
„That won‘t work for us,
our culture is just not
ready.“
The right culture is a goal,
not a pre-condition.
Start small – think big.

                              Openness is the rule:
   Agile projects.            closed areas o...
Openness where
   possible.

 Rules where
  necessary.
Define your Enterprise 2.0...

                            Conventional                                    Web
           ...
...and bring it
to life.
There's lots to be done!



  Is it worth it?
Don‘t we have other priorities,
in times like these?


    Well, don‘t
      we?
quot;A difficult economic
environment argues for
the need to innovate
more, not to pull back.quot;
 Ken Chenault, CEO Amer...
Social Software – properly integrated,
goes over well with the employees,...
...and becomes the indispensable
knowledge-infrastructure
for the firm.
„In an economy where the only
certainty is uncertainty, the one sure
source of lasting competitive
advantage is knowledge....
Any Questions?
Enterprise 2.0     Social         Architecture &
Strategy-          Software &     Tools
Workshop           IT-Strategy


...
Thanks to:
Jana Frommhold, Dr. Frank Schönefeld, Anne Glas, Holger Günzler, Dada Lin,
Christin Büttner
Frank Wolf
(f.wolf@t-systems.com)
Simone Happ
(simone.happ@t-systems.com)
Christoph Rauhut
(christoph.rauhut@t-systems.com...
To be continued.
Enterprise 2.0 Knowledge Management - Getting started
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Enterprise 2.0 Knowledge Management - Getting started

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Enterprise 2.0 Knowledge Management
A Revolution of Knowledge in Three Parts.

Part 3 Getting started

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Enterprise 2.0 Knowledge Management - Getting started

  1. 1. Enterprise 2.0 Knowledge Management A Revolution of Knowledge in Three Parts.
  2. 2. Previously…
  3. 3. 1. It is no longer about reading the best documents, but most of all finding the right contact person. 2. With Social Software we are able to build up and maintain networks and make them more transparent. However its successful implementation requires the right cultural, technological and organizational conditions. 3. This is where Web 2.0 ends and Enterprise 2.0 takes the spotlight: The right conditions have to be actively created.
  4. 4. The key to Social Software success in business is...
  5. 5. …integration.
  6. 6. Integration?
  7. 7. Social Software alone is like... Wiki Rate Blog Extensible Work Place Office Integration Discussion Access Search Management
  8. 8. …just one player.
  9. 9. Success requires a coordinated organization,...
  10. 10. ...adaption to the technological landscape, ...
  11. 11. ...and a new team spirit. Grafik: http://flickr.com/photos/fede_gen88/798322626/sizes/o/
  12. 12. Only then everything fits together.
  13. 13. Enterprise 2.0 Organization Technology Integration in Integration of Tools Structure & Processes & Architecture Culture The Human Element.
  14. 14. Organization Integration in Structure & Processes
  15. 15. Hey, we just got a Wiki! Great! And what do you do with it? ?
  16. 16. Process Management Skill Management Team Organization Documentation Project Management Requirement Management Reputation and Communication Ideas and Innovations Learning and Change Management … Customers Employees Partners
  17. 17. BUT... what does YOUR company do?
  18. 18. Where do large, international teams work?
  19. 19. Where do the ideas of your customers end up?
  20. 20. When are credible communication and dialogue important?
  21. 21. Who is already doing it? How can we involve innovators?
  22. 22. Define your priorities.
  23. 23. Process Management Skill Management Team Organization Documentation Project Management Requirement Management Reputation and Communication Ideas and Innovations Learning and Change Management … Customers Employees Partners
  24. 24. Start small – think big. 1. Develop a vision. 2. First, tackle a real problem. 3. Implement and gain experience. 4. Update the vision. 5. Improve the operation, go on to further applications.
  25. 25. Organization: What else is important?
  26. 26. Technology Integration of Tools & Architecture
  27. 27. I can‘t find it on the Intranet! Did you already check the Wiki? $%§&/“))??
  28. 28. What knowledge do we need for success?
  29. 29. And what role does Social Software play? Today as a prototype,... ? Strategic Relevance High potential Strategic Suppor t Key operations Benefits for the Business
  30. 30. ...and tomorrow as core-application? ? Strategic Relevance High potential Strategic Suppor t Key operations Benefits for the Business
  31. 31. Social Software is more than just a Wiki.
  32. 32. Each of these technologies has a particular advantage and field of application,...
  33. 33. ...but it is the combination of these which allows a greater choice in daily use to bring out the full potential.
  34. 34. How does Social Software fit into your target architecture?
  35. 35. What do we use Social Software on the Intranet for? Ex. Social Intranet Organization Interest Groups Innovation Portfolio + Solutions Intranet Corporate Social Network …
  36. 36. What remains centrally edited? Ex. Edited Intranet Org.-News Beispiele Social Intranet Organisation HR Services Newsletter Groups Interest Innovation Market Research References + Lösungen Portfolio Intranet Corporate Social Network … …
  37. 37. What do we use Social Software on the Internet for? Ex. Social Internet Expert-Blogs External Project-Divisions Content on Web (Youtube) Enterprise Community … Intranet Internet
  38. 38. What gets edited on the Internet? Ex. Edited Internet Beispiele Social Internet Corporate Internet Experten-Blogs Microsites Externe Projektbereiche … Inhalte im Web (Youtube) Enterprise Community … Intranet Internet
  39. 39. How is classic communication linked… Examples Email VoIP Instant Messaging Conferencing … Conferencing & Intranet Internet Communication
  40. 40. ...and which business applications are relevant... Examples SAP CRM Line of Business Apps Workflow Applications … Enterprise Conferencing & Intranet Internet Applications Communication
  41. 41. ...for a comprehensive integration? Integration Dashboard Search Corporate Business … Tagging/Feeds Intelligence Enterprise Conferencing & Intranet Internet Applications Communication
  42. 42. A good technical integration...
  43. 43. ...links information of various sources together, and makes them accessible.
  44. 44. It also protects the system against information overload through needs- based and personalized filtering.
  45. 45. Availability & performance are mandatory.
  46. 46. Culture The Human Element.
  47. 47. What could happen? Let‘s try it now!
  48. 48. “The gap between what's technically possible and what the corporate culture is willing and able to accept is often wider than many people automatically assume.” Dion Hinchcliffe
  49. 49. „Culture is an indirect variable, culture can‘t be generated!“ Prof. Peter Kruse
  50. 50. Change culture. Influence culture.
  51. 51. Do bosses have to take the lead?
  52. 52. A good boss doesn‘t have to be online... Grafik: http://upload.wikimedia.org/wikipedia/commons/d/d1/Portrait_Gandhi.jpg
  53. 53. ...but he belongs at the center of communication. Grafik: http://www.barackobama.com/downloads/
  54. 54. „That won‘t work for us, our culture is just not ready.“
  55. 55. The right culture is a goal, not a pre-condition.
  56. 56. Start small – think big. Openness is the rule: Agile projects. closed areas only by request. Employees as ambassadors on the web. Executive Blog. Employee Blog. Comments allowed.
  57. 57. Openness where possible. Rules where necessary.
  58. 58. Define your Enterprise 2.0... Conventional Web Businesses 2.0 Authors few editors all employees Approval central individual Identity authentification necessary anonymity possible Structure centrally determined generated by usage Semantics folksonomy taxonomy Inspired by an idea from J. Robes, www.weiterbildungsblog.de
  59. 59. ...and bring it to life.
  60. 60. There's lots to be done! Is it worth it?
  61. 61. Don‘t we have other priorities, in times like these? Well, don‘t we?
  62. 62. quot;A difficult economic environment argues for the need to innovate more, not to pull back.quot; Ken Chenault, CEO American Express
  63. 63. Social Software – properly integrated, goes over well with the employees,...
  64. 64. ...and becomes the indispensable knowledge-infrastructure for the firm.
  65. 65. „In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.“ Ikujiro Nonaka
  66. 66. Any Questions?
  67. 67. Enterprise 2.0 Social Architecture & Strategy- Software & Tools Workshop IT-Strategy We are Conception, happy Test & Implementation & technical Migration to help. Integration Optimising Compliance- & Change Operations & Security-Check Management Per formance
  68. 68. Thanks to: Jana Frommhold, Dr. Frank Schönefeld, Anne Glas, Holger Günzler, Dada Lin, Christin Büttner
  69. 69. Frank Wolf (f.wolf@t-systems.com) Simone Happ (simone.happ@t-systems.com) Christoph Rauhut (christoph.rauhut@t-systems.com) http://www.t-systems-mms.com/mms/en http://www.besser20.de/english
  70. 70. To be continued.
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