T-Systems Multimedia Solutions GmbH Dr. Frank Schönefeld Forum „5th Silicon SaxonyDay“ 18-May-2010

1. T-Systems Multimedia Solutions GmbH
Dr. Frank Schönefeld
Forum „5th Silicon Saxony Day“ 18-May-2010
Web Squared: The next Step(s) in the Evolution of the Web.

2. Any sufficiently advanced technology is indistinguishable
from magic.
Arthur C. Clarke. (Profiles of the Future, 1961)
Source: Wikipedia.
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 2

3. Do you remember yet …
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 3

4. Do you remember yet …
• …your first e-mail?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 4

5. Do you remember yet …
• …your first e-mail?
• …the speed of your first modem?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 5

6. Do you remember yet …
• …your first e-mail?
• …the speed of your first modem?
• …the first homepage of your enterprise?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 6

7. Do you remember yet …
• …your first e-mail?
• …the speed of your first modem?
• …the first homepage of your enterprise?
• …your first shopping experience in the internet?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 7

8. Do you remember yet …
• …your first e-mail?
• …the speed of your first modem?
• …the first homepage of your enterprise?
• …your first shopping experience in the internet?
• …your first social profile?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 8

9. Do you remember yet …
• …your first e-mail?
• …the speed of your first modem?
• …the first homepage of your enterprise?
• …your first shopping experience in the internet?
• …your first social profile?
• …your first customer comment in the web?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 9

10. Do you remember yet …
• …your first e-mail?
• …the speed of your first modem?
• …the first homepage of your enterprise?
• …your first shopping experience in the internet?
• …your first social profile?
• …your first customer comment in the web?
• …your first mobile search request to the web?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 10

11. Do you remember yet …
• …your first e-mail?
• …the speed of your first modem?
• …the first homepage of your enterprise?
• …your first shopping experience in the internet?
• …your first social profile?
• …your first customer comment in the web?
• …your first mobile search request to the web?
• …your first phishing (security) attack?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 11

12. AGENDA.
1. Phases in the Development of the Internet.
2. Web 2.0: Where are we today?
3. Web Squared: The Web comes of Age.
4. Wrap up: Why care?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 12

13. AGENDA.
1. Phases in the Development of the Internet.
2. Web 2.0: Where are we today?
3. Web Squared: The Web comes of Age.
4. Wrap up: Why care?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 13

14. Phases in the Development of the Internet.
Business- Social
processes 1969 - 1992 2004 2013 Scope
Collaboration
Ubiquitous
Internet
Relationship
Management
Innovation
Reputation
WEB 2.0
Management
Sales (Blog Internet)
WEB 1.0
(Shop Internet) Communication
HR
Technological
Internet
Enterprise (e-mail internet)
Communication Source: F. Schönefeld:
Praxisleitfaden Enterprise 2.0.
Hanser 2009.
Technology Representation- Socially
oriented oriented Oriented
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 14

15. The Peculiarity of the Internet: Transactions.
Transaction
Communication
Information
… Time
5000 v. Chr. ca. 1453 1826 1876 1894 1924 1928 1941 1993
Gutenberg-Galaxy McLuhan-Galaxy Turing-Galaxy
Storage Media:
Time
1887 1935 1982 1995
Unternehmenspräsentation | T-Systems Multimedia Solutions GmbH 20.07.2010 15

16. AGENDA.
1. Phases in the Development of the Internet.
2. Web 2.0: Where are we today?
3. Web Squared: The Web comes of Age.
4. Wrap up: Why care?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 16

17. Web 2.0 – Where are we today?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 17

18. Web 2.0 – Where are we today?
1990 2000 2010
Number of Web Users
http://www.internetworldstats.com/stats.htm 3 Mio. 360.985.492 1.802.330.457
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 18

19. Web 2.0 – Where are we today?
1990 2000 2010
Number of Web Users
http://www.internetworldstats.com/stats.htm 3 Mio. 360.985.492 1.802.330.457
Number of Webservers
http://www.netplanet.org/geschichte/neunziger.shtml
1 25.000.000 >75.000.000
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 19

20. Web 2.0 – Where are we today?
1990 2000 2010
Number of Web Users
http://www.internetworldstats.com/stats.htm 3 Mio. 360.985.492 1.802.330.457
Number of Webservers
http://www.netplanet.org/geschichte/neunziger.shtml
1 25.000.000 >75.000.000
Number of Domains
.de 1123 2.583.273 13.630.340
World wide 313.000 72.398.092 681.064.561
http://www.denic.de/hintergrund/statistiken.html
https://www.isc.org/solutions/survey
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 20

21. Web 2.0 – Where are we today?
1990 2000 2010
Number of Web Users
http://www.internetworldstats.com/stats.htm 3 Mio. 360.985.492 1.802.330.457
Number of Webservers
http://www.netplanet.org/geschichte/neunziger.shtml
1 25.000.000 >75.000.000
Number of Domains
.de 1123 2.583.273 13.630.340
World wide 313.000 72.398.092 681.064.561
http://www.denic.de/hintergrund/statistiken.html
https://www.isc.org/solutions/survey
Number of Search Reqs
(Google daily worldwide)
http://www.comscore.com/Press_Events/Press_Releases - 18 Mio. 2,6 Mrd.
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 21

22. Web 2.0 – Where are we today?
1990 2000 2010
Number of sold
Smartphones
http://www.etforecasts.com/products/ES_pdas2003.htm - 300.000 163.800.000
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 22

23. Web 2.0 – Where are we today?
1990 2000 2010
Number of sold
Smartphones
http://www.etforecasts.com/products/ES_pdas2003.htm - 300.000 163.800.000
Data appearance worldwide
http://en.wikipedia.org/wiki/Internet_traffic
0,02 PB/Monat 95,45 PB/Monat 21.380 PB/Monat
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 23

24. Web 2.0 – Where are we today?
1990 2000 2010
Number of sold
Smartphones
http://www.etforecasts.com/products/ES_pdas2003.htm - 300.000 163.800.000
Data appearance worldwide
http://en.wikipedia.org/wiki/Internet_traffic
0,02 PB/Monat 95,45 PB/Monat 21.380 PB/Monat
Revenue via Ebay
http://investor.ebay.com/financial_releases.cfm?Year=&ReleasesType=Earnings&DisplayPage=1
- 431,4 Mio. $ 8700 Mio. $
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 24

25. Web 2.0 – Where are we today?
1990 2000 2010
Number of sold
Smartphones
http://www.etforecasts.com/products/ES_pdas2003.htm - 300.000 163.800.000
Data appearance worldwide
http://en.wikipedia.org/wiki/Internet_traffic
0,02 PB/Monat 95,45 PB/Monat 21.380 PB/Monat
Revenue via Ebay
http://investor.ebay.com/financial_releases.cfm?Year=&ReleasesType=Earnings&DisplayPage=1
- 431,4 Mio. $ 8700 Mio. $
Number of Blogs
http://technorati.com/state-of-the-blogosphere/
- 0,2 Mio. 200 Mio.
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 25

26. Web 2.0 – Where are we today?
1990 2000 2010
Number of sold
Smartphones
http://www.etforecasts.com/products/ES_pdas2003.htm - 300.000 163.800.000
Data appearance worldwide
http://en.wikipedia.org/wiki/Internet_traffic
0,02 PB/Monat 95,45 PB/Monat 21.380 PB/Monat
Revenue via Ebay
http://investor.ebay.com/financial_releases.cfm?Year=&ReleasesType=Earnings&DisplayPage=1
- 431,4 Mio. $ 8700 Mio. $
Number of Blogs
http://technorati.com/state-of-the-blogosphere/
- 0,2 Mio. 200 Mio.
Users of Facebook
http://www.facebook.com/press/info.php?statistics
- - > 400 Mio.
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 26

27. AGENDA.
1. Phases in the Development of the Internet.
2. Web 2.0: Where are we today?
3. Web Squared: The Web comes of Age.
4. Wrap up: Why care?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 27

28. WEB SQUARED – Web meets World.
„…The web is the world – everything and everyone in the world casts an
‚information shadow‘, an aura of data which, when captured and
processed intelligently offers … mindbending implications. Web Squared
is our way of … giving it a name.“
Tim O‘ Reilly
„If web 2.0 is about „harnessing collective intelligence“, then a web 2.0
company is one that harnesses the intelligence of its employees and
customers. T-Systems aims to be such a company.“ (2006)
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 28

29. WEB MEETS WORLD: Web Squared.
The Web comes of age.
Web Squared
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 29

30. WEB MEETS WORLD: Web Squared.
The Web comes of age.
Semantic Web
Web Squared
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 30

31. WEB MEETS WORLD: Web Squared.
The Web comes of age.
Web 3.0 Linked Data
Metadaten
Semantic Web
Ontology RDF
Web Squared
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 31

32. WEB MEETS WORLD: Web Squared.
The Web comes of age.
Web 3.0 Linked Data
Metadaten
Semantic Web
Ontology RDF
Web Squared
Mobiles & Sentient Web
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 32

33. WEB MEETS WORLD: Web Squared.
The Web comes of age.
Web 3.0 Linked Data
Metadaten
Semantic Web
Ontology RDF
Web Squared
iPhone
Internet of Things IPv6
Mobiles & Sentient Web
4 bn Devices RFID Android
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 33

34. WEB MEETS WORLD: Web Squared.
The Web comes of age.
Web 3.0 Linked Data
Metadaten
Semantic Web
Ontology RDF
Web Squared
iPhone
Internet of Things IPv6
Mobiles & Sentient Web Real Time Web
4 bn Devices RFID Android
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 34

35. WEB MEETS WORLD: Web Squared.
The Web comes of age.
Web 3.0 Linked Data
Metadaten
Semantic Web
Ontology RDF
Web Squared
iPhone
Now Computing
Internet of Things IPv6 Twitter
Search
Mobiles & Sentient Web Real Time Web
4 bn Devices RFID Android RSS Cloud
Always-On
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 35

36. WEB MEETS WORLD: Web Squared.
The Web comes of age.
Web 3.0 Linked Data
Metadaten
Semantic Web Social Web
Ontology RDF
Web Squared
iPhone
Now Computing
Internet of Things IPv6 Twitter
Search
Mobiles & Sentient Web Real Time Web
4 bn Devices RFID Android RSS Cloud
Always-On
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 36

37. WEB MEETS WORLD: Web Squared.
The Web comes of age.
Web 3.0 Linked Data Wiki Network effect
Metadaten
Semantic Web Social Web
RDF Blog
Ontology Trust
Enterprise 2.0
Web Squared
iPhone
Now Computing
Internet of Things IPv6 Twitter
Search
Mobiles & Sentient Web Real Time Web
4 bn Devices RFID Android RSS Cloud
Always-On
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 37

38. WEB MEETS WORLD: Web Squared
The Web comes of Age.
Semantic Web Social Web
Web Squared
Mobiles & Sentient Web Real Time Web
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 38

39. WEB MEETS WORLD: Web Squared
The Web comes of Age.
Semantic Web Social Web
Better information
processing
Web Squared
Mobiles & Sentient Web Real Time Web
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 39

40. WEB MEETS WORLD: Web Squared
The Web comes of Age.
Semantic Web Social Web
Better information Better collaboration
processing
Web Squared
Mobiles & Sentient Web Real Time Web
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 40

41. WEB MEETS WORLD: Web Squared
The Web comes of Age.
Semantic Web Social Web
Better information Better collaboration
processing
Web Squared
Mobiles & Sentient Web Real Time Web
Better controlling of your
real world assets
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 41

42. WEB MEETS WORLD: Web Squared
The Web comes of Age.
Semantic Web Social Web
Better information Better collaboration
processing
Web Squared
Mobiles & Sentient Web Real Time Web
Better controlling of your Better knowing, what‘s
real world assets important for you. „NOW“.
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 42

43. Web Squared: The mobile and sentient Web.
Internet of Things: The net engulfes its children.
Computers
108
1010
Source: Forrester (Fichera 2004)
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 43

44. Web Squared: The mobile and sentient Web.
Internet of Things: The net engulfes its children.
Handheld devices
Computers
108
1010
Source: Forrester (Fichera 2004)
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 44

45. Web Squared: The mobile and sentient Web.
Internet of Things: The net engulfes its children.
Vehicles
Handheld devices
Computers
108
109
Source: Forrester (Fichera 2004)
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 45

46. Web Squared: The mobile and sentient Web.
Internet of Things: The net engulfes its children.
Machinery
Vehicles
Handheld devices
Computers
108
109
1010
Source: Forrester (Fichera 2004)
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 46

47. Web Squared: The mobile and sentient Web.
Internet of Things: The net engulfes its children.
People
Machinery
Vehicles
Handheld devices
Computers
108
109
1010
Source: Forrester (Fichera 2004)
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 47

48. Web Squared: The mobile and sentient Web.
Internet of Things: The net engulfes its children.
Home appliances
People
Machinery
Vehicles
Handheld devices
Computers
108
109
1010
1011
Source: Forrester (Fichera 2004)
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 48

49. Web Squared: The mobile and sentient Web.
Internet of Things: The net engulfes its children.
Pallets and cases
Home appliances
People
Machinery
Vehicles
Handheld devices
Computers
108
109
1010
1011
1012
Source: Forrester (Fichera 2004)
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 49

50. Web Squared: The mobile and sentient Web.
Internet of Things: The net engulfes its children.
Consumer items
Pallets and cases
Home appliances
People
Machinery
Vehicles
Handheld devices
Computers
108
109
1010
1011
1012
Source: Forrester (Fichera 2004)
1013
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 50

51. Web Squared: The mobile and sentient Web.
Internet of Things: The net engulfes its children.
Consumer items
Pallets and cases
Home appliances
People
Machinery
Vehicles
Handheld devices
Computers
108
109
1010
1011
1012
Source: Forrester (Fichera 2004)
1013
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 51

52. AGENDA.
1. Phases in the Development of the Internet.
2. Web 2.0: Where are we today?
3. Web Squared: The Web comes of Age.
4. Wrap up: Why care?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 52

53. Wrap Up: Why care?
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 53

54. Wrap Up: Why care?
 Semantic Web: will improve the processing of information (as
opposed to data), computers will process automatically context
sensitive information and will find unknown interdependencies
(serendipity)
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 54

55. Wrap Up: Why care?
 Semantic Web: will improve the processing of information (as
opposed to data), computers will process automatically context
sensitive information and will find unknown interdependencies
(serendipity)
 Mobile and Sentient Web (Internet oft Things): The Web will
enhance by at least 5 orders of magnitude and will create space
for new products and services.
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 55

56. Wrap Up: Why care?
 Semantic Web: will improve the processing of information (as
opposed to data), computers will process automatically context
sensitive information and will find unknown interdependencies
(serendipity)
 Mobile and Sentient Web (Internet oft Things): The Web will
enhance by at least 5 orders of magnitude and will create space
for new products and services.
 Real Time Web : Important information for me, will find me.
Companies will transform into Real-Time Enterprises.
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 56

57. Wrap Up: Why care?
 Semantic Web: will improve the processing of information (as
opposed to data), computers will process automatically context
sensitive information and will find unknown interdependencies
(serendipity)
 Mobile and Sentient Web (Internet oft Things): The Web will
enhance by at least 5 orders of magnitude and will create space
for new products and services.
 Real Time Web : Important information for me, will find me.
Companies will transform into Real-Time Enterprises.
 Social Web: Business needs to go where its customers are.
Customers, children, partners, competitors, ideas, innovation will
reside in the social web.
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 57

58. Wrap Up: Why care?
Source: www.pixelio.de
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 58

59. Computers will be an ubiquitous yet invisible part of our
daily lives. We will live in them, we wear them, we eat
them.
A computer a day keeps the doctor away.
Nicholas Negroponte.
(Former Director MIT MediaLab)
Source: Wikipedia.
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 59

60. BE PART OF OUR COLLECTIVE INTELLIGENCE.
AND LET US BE PART OF YOURS.
T-Systems Multimedia Solutions GmbH
Internet: www.t-systems-mms.com
Blog: www.dresdner-zukunftsforum.de
Flickr: MMS in Flickr
Video: Webcasts
XING: Xing with us!
Adress: 01129 Dresden
Phone: 0351/28 20-2500
Fax: 0351/28 20-5115
e-Mail: frank.schoenefeld@t-systems.com
Twitter: twitter.com/frank_open
Social BM: delicious.com/frank_open und delicious.com/praxisleitfaden_e20
Dr. Frank Schönefeld | Forum „5th Silicon Saxony Day 2010“. 18-May-2010 60