2. WHAT WE DO
• We offer a full spectrum of opportunities for bloggers and
brands to work together in social media.
• We are currently serving a network of more than 6,000
bloggers and online personalities.
• Our turnkey services include customized blogger outreach
campaigns and brand awareness programs ideal for
corporations eager to leverage the blogger community.
• We specialize in Twitter parties, which are strategic,
interactive online discussions combined with product
giveaways.
• We also offer business development services to our blogger
membership, including media coaching and TV placement.
3. WHO WE ARE
• Rachel Ferrucci is uniquely qualified to educate companies and political groups on blogger
outreach and how to create timely, effective, and lasting content on various media platforms.
She has worked with many top brands including Conagra Foods, Cover Girl and Coca Cola
where she implemented successful social media programs. She is frequently called upon to
speak to individuals and businesses on social media and blogging. Rachel has also been a
Speaker Coordinator for the 2010 Evo Conference, which is billed as a gathering for
“bloggers, businesses, and social media junkies at all levels”
• Rachel consults for multiple companies, where she creates social media strategies to further
brand awareness, develops and facilitates virtual parties aligning client goals with live events,
meetups and executes promotions using such platforms as Twitter, Facebook, LinkedIn and
Pinterest to increase subscribers.
• Multimedia producer Deborah Mitchell accesses her extensive career in television fusing
traditional media skills with social media tools to provide guidance to aspiring online
personalities in polishing and expanding their brand identity. Mitchell, whose experience
includes creating and executing television show proposals from inception through program
development, also provides valued counsel to traditional media companies seeking to
identify and develop viable talent and stories for the Web.
• Even though she specializes in preparing content designed for a YouTube audience, grooming
Facebook and LinkedIn profiles for marketing pursuits and producing Twitter, Mitchell
maintains that producing informative, engaging and accurate content remain cornerstones of
a successful on-air or online presence on every platform.
4. HOW IT WORKS
For Bloggers…
Gain opportunity to work with brands you love…
Be sponsored to go to classes, conferences, and events…
Network with like-minded bloggers…
Continue your education on business and blogging…
TV media coaching and placement…
For Brands…
Gain opportunity to work with PR friendly bloggers who fit your brand…
Customized campaigns and programs to promote brand awareness…
Build a following of loyal consumers and fans for your brand…
Survey and focus groups…
Television media…
Community management…
5. WHAT THE BRANDS SAY
"TV/Social Media Producer Deborah ‘Debbie’ Mitchell was a big help to us for the
4th Annual Shorty Awards. Her experience in both social media and
entertainment helped us think about how we could grow the show. She was able
to connect us with Bravo TV executive, personality and Twitter expert Andy Cohen
who provided us with an amazing video message that we used to promote the
date of the ceremony and ticket sales. I look forward to working with Debbie in
the future and there is no doubt that her future projects will be a success."
~ Natan Edelsburg, Supervising Producer at Shorty Awards & VP of Sawhorse Media
“We worked with The Blogger Connection to promote an online contest
component of a national television advertising campaign for one of our websites,
MyEducation.com. Through a combination of engaging sponsored blog posts and
Twitter outreach, we were able to leverage the ‘mommy blogger’ community we
had endeavored to target. We will definitely use TBC again for future promotions.”
~Gina LaGuardia, VP of Content Development & Social Media, The CollegeBound Network
6. THE TWITTER PARTY
A Twitter Party is a virtual gathering of a group of people on
Twitter who all “tweet” about the same topic at the same time.
It’s like having a conversation with friends in your living room,
except the friends aren’t physically there with you; they are all in
a virtual party on Twitter. Most parties usually last from 1 – 2
hours and have special guests/experts, giveaways, and other
interested people discussing the party’s topic.
7. WE GET RESULTS!
Our May 2nd “Family Getaway”
Twitter Party delivered…
4,600 Tweets!
691 Contributors!
19.4 million impressions!
IN ONE HOUR!
And giving bloggers and
participating brands alike an
atmosphere that simply cannot be
duplicated anywhere else!
9. LET’S GET CONNECTED!
Contact: PR@thebloggerconnection.com
Follow us on Twitter @BlogRconnection
Follow us on Twitter @TVProducerDeb
Follow us on Twitter @RachelFerrucci
