IP for Entrepreneurs slide deck presented by attorney Lance Anderson of the Greenberg Traurig Law Firm in Austin, Texas. This presentation was part of the Texas State SBDC's Spectrum Knowledge Transfer Series, hosted by the Austin Chamber of Commerce.

1. IP for Entrepreneurs
September 17, 2013
K.
Lance
Anderson
Of
Counsel
andersonl@gtlaw.com
Direct:
512.320.7226
Direct
Fax:
512.233.0831
GREENBERG
TRAURIG,
LLP
|
ATTORNEYS
AT
LAW
|
WWW.GTLAW.COM
©2013
Greenberg
Traurig,
LLP.
All
rights
reserved.

2. K. Lance Anderson
EDUCATION
J.D.,
Texas
Tech
University
School
of
Law,
2000
M.S.,
Crop
Science,
Texas
Tech
University,
2000
B.S.,
Entomology,
Texas
Tech
University,
1997
PROFESSIONAL
Of
Counsel;
Greenberg
Traurig,
LLP
(Aus]n,
Texas)
Registered
Patent
A_orney
Former
Vice
President,
Intellectual
Property
and
Associate
General
Counsel,
Emergent
Technologies
Inc.
(2006-­‐2012).
Former
Managing
Director,
Office
of
Technology
Transfer
and
Intellectual
Property,
Texas
Tech
University;
Texas
Tech
University
Health
Sciences
Center
(2003-­‐2006);
Licensing
Specialist
(2000-­‐2003).
Texas
Bar:
2000;
USPTO
:
2006
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013

3. Disclaimer
The
informa,on
provided
in
this
presenta,on
is
for
discussion
and
exemplary
purposes
only
and
does
not
cons,tute
legal
advice
or
create
any
a8orney-­‐client
rela,onship.
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013

4. Intellectual Property…
> ….means
any
and
all
Sofware,
technology,
materials,
or
informa]on,
including
without
limita]on
inven]ons
(whether
patentable
or
not),
improvements,
trade
secrets,
proprietary
informa]on,
know-­‐how,
databases
and
data
collec]ons,
inven]on
disclosures,
technical
data
and
customer
lists,
customer
contact
informa]on,
customer
correspondence
and
customer
licensing
and
purchasing
histories,
sofware,
product
designs,
business
plans,
product
roadmaps,
works
of
authorship,
and
documenta]on
rela]ng
to
any
of
the
foregoing.*
> *recent
Asset
Purchase
Agreement
for
two
pending
patent
applica]ons
+
know-­‐how,
trademarks
and
exis]ng
business
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013

5. Intellectual Property
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013

6. Intellectual Property
> Consider
ALL
Intellectual
Property
Rights
– Patents
– Trade
Secrets
– Trademarks
– Copyrights
– Other??
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013

7. Intellectual Property
> Other
Intellectual
Property
rights???
– “Web
2.0”
Assets
– Open
Source
sofware
(©)
– Branding
and
trade
dress
(™)
– Design
Patents
– Licenses
– Alliances/Collabora]on/Exper]se
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013

8. Intellectual Property - Strategy
> Consider
your
business
– Understand
your
compe]]on;
differen]ate
– Trade
Secrets
and
Patents
– Designing
transac]ons
to
retain
secrets;
or
to
convey
in
safe
manner
– Extend
obliga]on
of
confiden]ality
perpetually
– Careful
documenta]on
and
management
§ Internally
and
externally
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013

9. Intellectual Property – Questions to Answer
> Checklist
(see
handout):
– What
is
of
value?
– What
is
covered
by
IP?
– Do
we
own
it?
– Are
we
infringing?
– How
do
we
compare
with
compe]]on?
– Any
claims
against
us?
In
the
future?
What
about
challenges/opposi]on?
– America
Invents
Act
–
does
it
affect
us?
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013

10. Thank you
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013