Now that you have created digital projects, how do you generate traffic and reach users that are not starting their research on your library page? This presentation is designed to explore ways to market digital library projects.

1. But will they
come?
Using Social Media to
increase usage of digital
projects

2. 3 Objectives today
1. Identify major social media tools
2. Understand how to plan for social media
3. Reflect on how social media can be used in your library

3. Question United states or
Canada
Si Latin America
Cuba Caribbean
Africa
Europe
Asia
Middle East
Australia/oceana

4. Sustainability
Libraries http://www.wordle.net/

5. Enhanced

6. Best practices for outreach
Assess
Plan
Engage
Take Risks
Consistent
Go where users are

7. Every library has their own unique set of
users or non-users they want to reach….
http://www.flickr.com/photos/hughes_leglise/461546381/
http://www.flickr.com/photos/ingetjetadros/4907828996/

8. Understanding your Users
Who are your users?
Where are they in
the virtual
world?
http://www.flickr.com/photos/93684827@N00/1403513855
How are they most likely to receive
your message?
How do you make sure they
are aware of your services?

9. Digital Divide
Image: http://www.flickr.com/photos/breakdennis/5036431330/

10. 55% Of North America, Oceana
and Europe have Internet
36% Latin America
31% Middle East
11% Africa

11. Question
Si No

12. You can create your own but….
Use what is most
often found by users
Add items to the Resources section on the page…
Create your own Wiki Entries
Cross Reference

13. 4.4%
Of Wikipedia editors have PhDs
19%
Of Wikipedia editors have
masters degrees

14. 48%
Of Visitors to the Texas Portal
were referred from Wikipedia

15. SOCIAL
NETWORKING

16. Dissecting a Fan Page
People join when
they “like” a page

17. Images
Another place to send
users images and
digital documents

18. Engagement
Don’t just PUSH
information! Interacting with
"fans" is important

19. Check-In at
various locations

20. Make videos for free
Upload to Youtube; Embed or link to them
YouTube
teachertube

21. Blogging
Microblogging
Mini Blogging

22. Twitter worldwide

23. Showcase unique
items

24. Link to Blog or Website
Using Tumblr
@USC Libraries
links images
from their
archive

25. Link to record in Archive
Archive provides user with
metadata and collection info

26. Mini blog services
ideal for packaging
or documenting
events

27. Question
Si No

28. QR Codes

29. Quick Response Codes
QR Codes
Promotional
Applications
JFK Presidential Library
used QR Codes to
promote their JFK50
Campaign

30. Aggregates
Use these tools
to create
connections
between users
and your
collections

31. Become a member and add
records to the catalog

32. Social Media Tips
Use icons on Home Page
Use QR Codes to embed urls
Embed and cross link!
Do NOT link Twitter and FB!
Encourage Engagement
Have social media goals
Develop value-added features
Assess your progress
Be Flexible!
http://www.flickr.com/photos/ladymixy-uk/3649349353/

33. Using SWOT Analysis to pick your
outreach tools
http://flickr.com/photos/dixonbaxi/

34. Steps of Action Planning
Launch
Management
Optimization
http://www.flickr.com/photos/21561428@N03/5136803941/

35. 8/28/2008
8/28/2008

36. References
Belden, D. (2008). Harnessing Social Networks to Connect with Audiences: If You
Build It, Will They Come 2.0?. Internet Reference Services Quarterly, 13(1), 99-111.
doi:10.1300/J136v13n01-06
IFLA (2002). Statement on Libraries and Sustainability. Available at: http://
www.johannesburgsummit.org/html/documents/summit_docs/background_papers/
3108_background_paper8.pdf
internetworldstats.com World internet and usage population statistics.
Tomaiuolo, N. (2009). U-Content. Searcher, 17(4), 40-47.
Turner, J.(2011). Understanding the Social Media ROI Cycle. Available at: http://
mashable.com/2011/03/03/social-media-roi-cycle/
Blog for presentation: http://iflatravis.blogspot.com

37. Tiffini Travis ttravis@csulb.edu
8/28/2008
8/28/2008
www.csulb.edu/~ttravis twitter: mojo_girl blog: tiffinianne.wordpress.com