2. The Apple iPad
Steve Jobs, Apple
CEO, and credited
inventor of the IPad,
introduced this new
innovation to the
world on January
27, 2010.
3. Space and Convenience.
iPad runs over 140,000 apps
on the App Store, allowing it
to replace many separate
devices or objects, and the
list continues to grow.
iPad application can
download student textbook
for continuous, updated
material.
iPads would give every
student access to the
internet, calculators, books,
and other presentation or
database programs.
4. Space and Convenience.
0.5 of an inch thick,
and 1.5 pounds
applications allow
you to operate
many programs
without actually
carrying the extra
weight.
6. Development
Problems:
Developed before the iPhone, the iPad was put on
hold when it was realized that the product would
work as a mobile phone.
While the iPad can be used for the internet. It still
needs a computer to operate in order to download
functions.
Currently incompatibility with Flash Drives.
Audience:
Anyone who likes to keep up with technology.
Previous I-product owners and users.
7. Commercialization.
Manufacturing
Apple does not disclose the
makers of iPad components.
Production
iPad is assembled by Foxconn,
which also manufactures
Apple's iPod, iPhone and Mac
Mini, in its largest plant in
Shenzhen, China.
Marketing
Particularly marketed as a
platform for audio and visual
media such as books,
periodicals, movies, music, and
games, as well as web content.
8. Commercialization.
Packaging
Apple has teams of
design and
engineering experts
who develop product
packaging that’s as
small light and
protective as possible
to reduce material
and waste.
Distribution
The Ipad tablet and
accessories can be
purchased at any
Apple store, the tablet
is also sold at Wal-
Mart, Verizon, and
At&T
Personal Apps can be
purchased and
downloaded online
11. .
June 1 2010
Implementation
• Sales topped 2
million.
• Sold 3 million
iPads in the first
80 days.
October 15, 2010
Confirmation
• Wal-Mart began
sales of iPad
October 28, 2010
• Verizon
Wireless and
AT@T began
selling the iPad.
12. A Timeline of Events
Profits jumped 78% this year.
Expected to generate global sales of 12 billion this year.
New applications and lower prices expected for 2011
By next year worldwide units sold expected to increase to 55
million over the current 20 million, and by 2014 figures should
reach 208 million. With North America expected to consume
61% of those sales.
13. Adopter Categories
How do you label the innovators, from
the early adaptors, the early majority,
late majority, or laggard when there
appears to be an almost immediate
consumption of users for an innovation
before it even turns one? It is with my
best attempt that I will try to categorize
these groups
14. Adopter Categories
Innovators: Those who were the soldiers who waited for the
stores to open on the first day in an attempt to be the first to
own an iPad, because they already had the iPod and
iPhone.
Early adaptors: All those who caused the delay of the iPad
in the international market because the demand was so
high in North America.
Early Majority: Those who are waiting to receive theirs for
the holidays.
Late Majority: Consumers waiting for the additional apps
and lower price expected in 2011.
Laggard: The naysayers who feel their iPod and iPhone are
enough.
15. S-Curve
It is expected that the iPad will have
amazing growth in the next few years, but it
should also be assumed that other
companies will produce their version of the
tablet computer to retrieve sales that were
lost.
If indications of the first two products (iPod,
and iPhone) are any indication of the future
of iPad. The attempts at producing a
similar products will be met with much
resistance.
17. Key Change Agents
As with most of the innovation
that have been adopted
among teachers, the key
innovators will be the lead
teachers who already tend to
learn new technology quickly
when it is introduced to their
schools.
Remaining teachers (early
adaptors) tend to gravitate
naturally towards
innovations as their
usefulness is demonstrated
by early innovators.
18. Change Agents as linkers
Who will facilitate
the flow of
innovations?
Teachers
Technology
leaders
Academic
Coaches
Administrators
19. Teachers, academic coaches, and administrators will be
able to bring attention to the need.
More effective classroom instruction.
Teachers have rapport with the students and parents.
One teacher builds relationships with, 25 or more students, convincing
them to use their educational tools effectively.
Teachers, technology leaders, and academic coaches
have the ability to analyze problems and determine
alternatives.
We have already become accustomed to figuring out small technical
issues with the technology already in use in their classrooms.
Teacher will be able to monitor student use, and any difficulties operating
the iPad.
20. Teacher, Administrators, and Board Members know how
to motivate interest.
Teachers motivate in the class.
Administrators and board members motivate in the community
Teachers can stabilize behaviors through reinforcement.
Teacher will be able to model and create the behavior of constant, effective,
appropriate use of the iPad.
Teachers create independent learners
Teachers build independent learners with higher order thinking skills.
Parent will be needed to reinforce behaviors at home.
21. Teachers as Change Agents
Studies have indicated
that when teachers
believe technology uses
are valuable, they are
more likely to
incorporate those uses
into their practices.
Based on these findings,
professional
development activities
should emphasize the
potential impact of
specific technology uses
on student learning.
22. Teachers as Change Agents
Research has shown that
access to technology, a
supportive school culture, and
adequate Time for teachers to
explore educational use of
technology are essential for
successful technology
integration.
These strategies, especially
time, should help to involve
those older teachers who may
not be comfortable integrating
iPads through the quickly
changing trends in educational
technology.
23. Critical Mass
Although the iPad is too new to definitely mark a
critical mass point in education, we can assume
that it could be a quick process to get the 10-
20% of early adaptors suing the technology
because of the following reasons.
The rate of sale in the general public since
its release.
The already increased use of computers and
classroom technology.
24. Why would the decentralized
approach work for the IPad?
The U.S. Department of Education does not
yet impose uniformity among all schools and
school systems.
Local systems determine the requirements
of their district.
Innovation can be piloted through specific
schools.
Informal evaluation can be provided from
the pilot school and necessary adjustment
made prior to diffusing into districts or
nationally.
It can be adapted locally for the ends of
25. A Need for the iPad
School systems
purchase core
curriculum books
for all students.
26. School systems purchase core
curriculum books for all students.
A typical middle school
student needs a minimum
of four books
Books need to be
repurchased as material is
updated and curriculum
standards are changed.
The value of books decline
quickly, but must be
repurchased as new when
more students enroll,
books are lost, stolen, or
damaged.
Books downloaded
onto the iPad would...
Save money on the cost of
purchasing material.
Can be updated with the
most recent versions of the
book instantly.
Cause less physical strain
on students, who generally
had to carry several large
books
27. A need for the iPad
Students are not given
adequate
opportunities to use
technological tools.
The ratio of students
to computers is 5 to 1.
28. Students are not given adequate
opportunities to use these technological
tools.
Students occasionally
used word processors
and the Internet, and they
rarely used spreadsheet,
presentation, or database
programs in their
learning.
Some student rather express themselves online than, verbally
IPads could connect
more hands on use of
technology for students.
The iPad can connect to the
internet and give students
access to functions used on
computers.
Student could have side by
side access to books, videos,
calculators, voice recorder, or
anything else related to
technology in the classroom.
Student would have another
option to express their
opinion.
29. The ratio of students to
computers is 1 to 5.
Researchers found
that 45 percent of all
schools said their
dropout rates are
going down
Schools that are
implementing a 1-to-1
ratio of computer
programs effectively,
bring that figure down
to 19 percent.
iPads would not only
provide books for
every student, it would
also provided a
computer for each
child.
30. Between 1986 and 2004
textbook prices increased 186%.
Schools will pay about
$30-$100 for a textbook per
child.
Average high school book $70.
Average college student spends
$1000 on books a year.
Average computer cost $400-
$500
Flex books is already one of
several downloadable text
books being offered.
One school system has already
began changing over to the
iPad.
31. TEXTBOOKS VS. IPAD
TEXTBOOKS
Four subjects 4 x $65 =
$260
$260 x 12 years of
education = $3120
The low average for
providing, quickly
outdated, textbooks for
one child is $3120. Plus
$400 for a computer = A
minimum of…
IPAD
Cost of one iPad, which
could hold all of that
information and allow
students to use
functions of a computer
(including internet) …
Even with any cost to
download material, the
iPad would be more up
to date and cheaper.
32. References
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to Support Student-Centered Learning. Computers & Education, 55(1), 32-42.
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King, D. (2010). Apple iPad: The most successful tech-gadget launch ever.
Retrieved october/10, 2010, from http://www.dailyfinance.com/story/media/apple-
ipad-launch-all-time-most-successful/19665651/
Maisto, M. (2010). Apple iPad sales to soar, limited by lack of flash, analysts say.
Retrieved November/3, 2010, from http://www.eweek.com/c/a/Mobile-and-
Wireless/Apple-iPad-Sales-to-Soar-Limited-Only-by-Lack-of-Flash-Analysts-
134043/
Ottenbreit-Leftwich, A., Glazewski, K., Newby, T., & Ertmer, P. (2010). Teacher
Value Beliefs Associated with Using Technology: Addressing Professional and
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Tablets such as iPad to reach sales figures of 208M by 2014. Retrieved
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as-ipad-to-reach-sales-figures-of-208m-by-2014