Presentation by Steven Beggs, Senior manager, Learning innovation, The Home Depot Canada, at TabTimes' Tablet Strategy conference on May 6, 2014 in New York City.

1. SMaRT
mobile performance support (mPS)
A Case Study
on Tablet Implementation
at Home Depot Canada

2. 2

3. 3

4. 4

5. 5

6. 6
We needed a solution that could be…
Social
Mobile
and
Real
Time

7. 7
Strategy
• Implement in-store performance support tools and methodology to
improve the customer experience and increase sales
• Utilize mobile technology to equip store associates with real-time, in
aisle access to product and project knowledge materials

8. 8
Strategy
• Implement in-store performance support tools and methodology to
improve the customer experience and increase sales
• Utilize mobile technology to equip store associates with real-time, in
aisle access to product and project knowledge materials
Solution
• Access to information target: “2 clicks or 10 seconds”
• Pre-configured iPad Minis. Home Depot app. Competitor links.
Vendor apps and websites.
• FAQ‟s. Links to How To videos, product knowledge training
(eLearning and videos). QR codes.

9. 9
Strategy
• Implement in-store performance support tools and methodology to
improve the customer experience and increase sales
• Utilize mobile technology to equip store associates with real-time, in
aisle access to product and project knowledge materials
Solution
• Access to information target: “2 clicks or 10 seconds”
• Pre-configured iPad Minis. Home Depot app. Competitor links.
Vendor apps and websites.
• FAQ‟s. Links to How To videos, product knowledge training
(eLearning and videos). QR codes.
Pilot
• Place 18 iPad Minis in one store for 9 weeks. Shared devices.
• 4 months to build the solution; 2 months to test it.
• Track usage and impact on sales and the customer experience.

10. 10
What we tested
Publically available apps
Key partnerships
QuickTapSurvey
By Tabble Dabble
CellCast
By OnPoint Digital

11. 11

12. 12

13. 13
I don’t know what I don’t know…
I just know what I want.
Massive impact

14. 14
I want to be agnostic
 Any device, any
operating system
 Corporate devices,
shared and non-shared
 BYOD
 Customer facing too?

15. 15
I want easy configuration
 Standardized or user-
customized?
 Push new content, pull
relevant data
 What MDM?
 How much functionality
will be „shut off‟ or
restricted for policy
reasons?

16. 16
I want a lot of bandwidth
 How many systems &/or
networks will it need to
access?
 Users won‟t restrict
themselves to just the
approved functions or
applications.

17. 17
I want adoption in field
 It has to meet a real need
and solve a real
problem… and it has to
make money doing it.
 It can‟t just be cool
 It has to integrate well
into existing work
processes

18. 18
I want to report results
 Real time data
 Usage data is
important
 Focus on KPIs
Real time data exported from TabbleDabble
into Excel for instant analysis

19. 19
Where to from here?
 National roll out
 180 stores
 Merge with BYOD
 Hybrid depolyment
 More social
 User generated
content

20. Q&A
Steven Beggs
Senior Manager, Learning Innovation
steven_r_beggs@homedepot.com
@stevenrbeggs (#mPS)