The document summarizes key aspects of a workshop on innovation including an overview of the agenda and frameworks presented. It focuses on explaining the "10 Faces of Innovation" which describes 10 personas that drive innovation. The personas are divided into learning, organizing and building groups and include roles like the anthropologist, experimenter, storyteller and others.

1. Innovation –Processes &Tools A Two-Day Workshop Session 3 : The 10 Faces of Innovation 28/11/11

7. 28/11/11 The 5 Disciplines of Innovation The Definition of Innovation – seen in IDEO’s Process of Design A relentless focus on the creation and delivery of new customer value to the marketplace within a framework of business viability

9. 28/11/11 The Ten Faces of Innovation Learning Personas Building Personas Organizing Personas The Anthropologist The Experimenter The Cross-Pollinator The Experience Architect The Set Designer The Caregiver The Storyteller The Hurdler The Collaborator The Director

10. 28/11/11 The Ten Faces of Innovation Learning Personas The Anthropologist The Experimenter The Cross-Pollinator

11. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) The real act of discovery consists not in finding new lands, but in seeing with new eyes. MARCEL PROUST The Anthropologist

16. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) I have not failed. I have merely found ten thousand ways that won't work. THOMAS EDISON The Experimenter

19. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Leave the beaten track occasionally and dive into the woods. Every time you do so, you will be certain to find something that you have never seen before. ALEXANDER GRAHAM BELL The Cross-Pollinator

23. 28/11/11 The Ten Faces of Innovation Organizing Personas The Hurdler The Collaborator The Director

24. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) These days, a man who says a thing cannot be done is quite likely to be interrupted by some idiot doing it. ELBERT GREEN HUBBARD The Hurdler

27. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed. CHARLES DARWIN The Collaborator

30. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) All I try to do is to create an atmosphere that is comfortable – one that removes tension and everyone feels free. If they feel free, then behaviour happens; small moments happen and that ultimately works the best for me. - FILM DIRECTOR Barry Levinson The Director

33. 28/11/11 The Ten Faces of Innovation Building Personas The Experience Architect The Set Designer The Caregiver The Storyteller

34. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) The "value added" for most any company, tiny or enormous, comes from the Quality of Experience provided. TOM PETERS The Experience Architect

41. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Every organization (and every employee) performs a bit better or worse because of the planning, design, and management of its physical workspace. FRANKLIN BECKER, OFFICES AT WORK The Set Designer

46. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Think one customer at a time and take care of each one the best way you can. GARY COMER, FOUNDER OF LANDS' END The Caregiver

51. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) The universe is made of stories, not of atoms. MURIEL RUKEYSER The Storyteller

53. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Stories help build strong brand image and create customer loyalty Building Personas 10. The Storyteller

54. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Stories help build strong brand image and create customer loyalty Building Personas 10. The Storyteller

55. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Stories help build strong brand image and create customer loyalty Building Personas 10. The Storyteller Jaguar: The Complete Story, a book by Heiner Stertkamp

60. 28/11/11 The Ten Faces of Innovation Learning Personas Building Personas Organizing Personas The Anthropologist The Experimenter The Cross-Pollinator The Experience Architect The Set Designer The Caregiver The Storyteller The Hurdler The Collaborator The Director

70. 28/11/11 Production Channel Prior to e-Choupal Farmer Regulated Markets (15-75%) Trader Private Miller Commission Agent Wholesaler (20-80%) Village Trader Ghani Producer Coop (3-5%) Cooperative Mill

71. 28/11/11 The e-Choupal Business Model Farmer Regulated Markets (Fair Market Price) Private Miller Commission Agent (hired by ITC) Village Trader Ghani Producer Coop (Negotiated Price) Cooperative Mill E-Choupal ITC ITC Commission

72. 28/11/11 Farmer Regulated Markets (Fair Market Price) Private Miller Commission Agent (hired by ITC) Village Trader Producer Coop (Negotiated Price) Cooperative Mill E-Choupal ITC ITC Commission How the e-Choupal Business Model works Eliminate Eliminate Substitute Replace Ghani Wholesaler (20-80%) Trader Using the SCAMPER lesson