This document discusses 5 charts that every retailer should examine: 1) Regional sales comparisons shown through small multiples, 2) Neighborhood demographic maps to understand customer base, 3) Shelf planograms to analyze product placement effectiveness, 4) Shrinkage heatmaps to identify theft hotspots, and 5) Mobile access to store metrics for real-time decision making. Understanding sales trends, customer preferences, inventory levels, shrinkage patterns, and key performance indicators through data visualization helps retailers make better business decisions.

1. 5 Charts
Every Retailer Should Be Looking At

2. Category SMALL MULTIPLE Chart 1
Regional Sales

3. Small Multiples help you quickly COMPARE
MANY ITEMS AT A GLANCE 1
Product Category Performance
Store by Store,
Region by
Region
Comparison
High Sales, but
Low Margins?

4. Why it WORKS 1
Sales
Many DISCRETE things listed and easily COMPARED VERTICALLY…

5. …as well as HORIZONTALLY…
Why it WORKS 1
Regional Sales

6. Why it WORKS 1
Regional Sales
…even using an additional METRIC
Regional Sales

7. Neighborhood DEMOGRAPHICS MAP 2
Store Location
Public
Transit
Hub
Public
Transit
Hub

8. Mapping the demographics surrounding your retail
locations REVEALS THE LAY OF THE LAND 2
Unexpected Customer Base
Hidden Boundaries
Advertising
Opportunities

9. Why it WORKS 2
Clear picture of your LOCAL and IMMEDIATE market
Store Location

10. Why it WORKS 2
SEE how physical distance to your location is or isn’t a barrier to your location
Store Location
Public
Transit
Hub
Public
Transit
Hub

11. Why it WORKS 2
SPOT potential COMPETITOR markets
Store Location
?

12. Shelf PLANOGRAM 3

13. Planograms let you understand the EFFECTIVENESS
OF PRODUCT PLACEMENT AND INVENTORY. 3
Adjust Product Mix
Out of Stock or
Out of Place?
Shelf Location
is Everything

14. Why it WORKS 3

KNOW when items are popular, FASTER

15. Why it WORKS 3
LEARN your customer’s preferences
? ?

16. SEE which items are historically best sellers vs. chronically taking up space
Why it WORKS 3

17. Shrinkage HEATMAP 4
Store Layout

18. Pinpoint WHERE ITEMS GO MISSING and
help show potential SECURITY BLIND SPOTS. 4
Adjust Surveillance Patterns
Relocate Easily Pocketed Items
Targeted Items or
Opportunity Theft?

19. Why it WORKS 4
SEE DIVERSITY & FREQUENCY of store theft quickly
Store Layout

20. Store Layout
Why it WORKS 4
Work to address shrinkage from a DEPARTMENTAL approach
Electronics
Shoes
Groceries

21. Why it WORKS 4
Understand the HISTORICAL TRENDS of total theft at a location
Unit Theft Over Time

22. Store METRICS on MOBILE Devices 5

23. Store managers MAKE DECISIONS ON THE FLOOR,
not in front of computers. 5
Confer with
employees while also
checking the
numbers.
Delivery question on the loading dock?
Answer it.
Continually seem to be
selling out of a name brand
product? Check to see if
that’s true.

24. Why it WORKS 5
COMPARE what the data says to what you see on the shelves

25. Why it WORKS 5
Your store’s performance overview is never more than a TOUCH away

26. Why it WORKS 5
Get to GRANULAR details when you need them

27. About Tableau Software
http://www.tableausoftware.com/business-
intelligence
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helps anyone visualize and share
information. Built for everyday
people who just need answers from
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