1. Media Institution Question Three
Now a days there are many media institutions which are well
known and wealthy. These are some of the well known
distribution media institutions for music magazines.
Future IPC
Bauer
EMAP

2. The music magazine The music magazine ‘Q’
‘Mixmag’ is also well known, is distributed by
the media institution it’s run EMAP, however the
by, is EMAP. magazine is not a top
seller like other music
magazines such as
‘NME’ and ‘Kerrang’.
The music magazine ‘Mojo’ is
well known and successful, this The music magazine ‘NME’
is distributed through was sold very quickly being
EMAP/Bauer. distributed by IPC. The ‘NME’
music magazine being the
biggest selling weekly.
Furthermore it’s well
respected.
The music magazine ‘kerrang!’ is a very
popular magazine, this magazine’s
distribution is EMAP and Bauer. EMAP
launched ‘kerrang’ a very long time ago and
they’ve been a top selling rock music
magazine since 2000.

3. I would choose …
I would chose IPC to distribute my music magazine, as they are well known and run one of the
best selling weekly music magazines. Also because the music magazine ‘NME’ has been the best
selling weekly music magazine since they began being distributed with ‘IPC media’ . IPC media
also launched ‘NME’s’ website in 1996 this has now grown to be Europe’s most successful music
website. I would want IPC media as my music magazine distribution, as I think my magazine
‘Echo’ could get big through IPC media as it is very successful in it’s work.
IPC media produces over 60 iconic media brands, this gives them a good reputation. Also IPC
offers something for everyone as they focus on three core audiences these are men, mass
market women and up market women. ‘NME’ has become a unique multi-platform media
proposition. I would want ‘Echo’ to become a multi-platform media proposition. In addition to
this ’NME’ is now famous for its industry-leading music news, world exclusives, breadth of
reviews, video content and in-depth features. Through IPC ‘NME’ has become well known, I
would want my music magazine to become famous just as ‘NME’ have.