Social Marketing is coming Everywhere. Tag'by is connecting 2 worlds: your offline and online life. Our technology extends the power of social marketing to the real world. Tag'by provides an innovative solution to add a social animation to your store, exhibition, event, restaurants ... Select your tag (loyalty card, RFID, Mobile phone NFC), we guaranty the connection with your customers' Facebook account. You'll be able to personalize your visitors' visit and improve their experience. Add value to your place, better know your visitors, serve them better, reach their friends, extend your visibility on Facebook and increase your revenue! Your clients will become your best ambassadors!

1. Social Marketing Everywhere

2. Who we are
• International company
5 Local offices
• Paris
• Brussels
• Hong Kong
• Sydney
• Tel-Aviv (R&D)
• Digital Marketing & Communication
Founders’ expertise background
• Online start-ups
• Web agencies
• VP Ogilvy Paris
15/11/2012 2

3. Our Mission
We provide Social Marketing
in Physical Places
11/15/2012 3

4. Our Objective
We help Brands
• Leverage the traffic present in stores,
restaurants, events or exhibitions
• By using the social networks (Facebook,
Twitter or Linkedin),
• In order to turn people into brand
ambassadors
15/11/2012 4

5. The BIG idea
http://youtu.be/o8_XM7PJmvY
15/11/2012 5

6. The principle
In the shop/exhibition/ event:
• People find tablets with
predefined messages &
brand activations: games,
photo shoots, promos, etc
• People can share those
messages with their friends
instantly with a simple
swipe on the tablet
15/11/2012 6

7. Marketing Approach
• Every physical place needs a social
environment
• “I Like” or “Check in” is not enough!
• Making visitors register and share
branded messages requires thought-
through “stories”.
– Refined or fun messages, viral videos,
photo- shots, games, exclusive
promotions or incentivized publications…
– Unique experience is the best sharing
animation
15/11/2012 7

8. The benefits for the brands
• Increased visibility of brand/animation/shop/event
• Consumer database populated by every registration
• Extra dimension and Fun image to a shop/event
• Extra traffic generated by exclusive offers to friends
• Loyalty building by engaging the user publishing on
user’s timeline
• Profiled offers based on Facebook profile
Every visitor, even if not a customer, becomes
more valuable than ever
15/11/2012 8

9. Solution Overview
User experience Message
To Post 1
Message
To Post 2
Message
To Post 3
Card registration The user swipes his card to The selected messages are Friends reacts on
at 1st visit publish displayed messages posted on user’s wall user’s post and get
recruited
Solution
Branded tag Smart screen management
Publication Tracking
Mobile NFC Promos/photo/ Info
Management Reward
Profiled offers Administration + schedule
Benefits
Users DB Loyalty Targeted Recruitment
Selling activation Behaviour analysis advertising of new visitors
15/11/2012 9

10. Tag’by Solution
A Marketing
3 Key Applications
Platform
Development Connectors
RFID readers
Toolkit RFID cards, bracelets ..
15/11/2012 10

11. Marketing Platform
• Web Application
• Design messages
• Schedule actions
• Manage stations
• Analyse activity
• Program marketing
operations
15/11/2012 11

12. 3 Key Applications
Messages Photo-booth Photographer
« ready to post » the Ipad acts as a the photo is taken
predefined mirror. One taken, by a photographer
message the image can be holding the tablet
enriched with a The photo can also
logo…or more! be enriched
15/11/2012 12

13. Development Toolkit
• Tag’by offers an SDK and API and
opens its platform to develop “the
new generation of social marketing
in real world”.
• Any developer or social agency can
create tailor-made Tag’by
applications
• Behavioural CRM, Wish lists,
Profiled offers, Loyalty programs…
The sky is the limit 
11/15/2012 13

14. Connectors
• Tag’by can work on any device (Ipad,
Android, Windows or Mac)
• The device just needs a USB
connector to read RFID card, loyalty
card or an NFC mobile phone
(unique ID encrypted).
• We can provide the readers as well
as the RFID cards
– For tablets embedding NFC, no
reader is needed
– For Mobile phone with NFC no card is
need.
15/11/2012 14

15. Real Cases
J&B Whisky (Paris)
Louis Vuitton (Singapore)
Disney (Cannes, France)
Roche (Paris)
Babyland (Tel Aviv)
Optic Duroc (France)
Longchamp
Kia
15/11/2012 15

16. J&B Whisky « Excentric Night »
• 3500 highly targeted
guests in an
extraordinary event.
• Tag’by allowed to
 Turn them into fans
 Extend the reach to their
hundreds of friends
 Benefit from Facebook
« young and trendy »
values

17. J&B Whisky Mechanism
• RFID support: bracelet
• Registration: on site
• Connection: specially
designed Kiosk
• Publication: Photo + text

18. Louis Vuitton: Singapore Opening
• The highest level of refinement
in an event
• Tag’by the most innovative
photo-sharing experience:
– Photos are taken by a
professional photographer
– Presented on a Tablet PC by an
hostess
– Shared on Facebook or by email
with an elegant RFID Card

19. Louis Vuitton Mechanism
• RFID Support an elegant Card
• Registration: Hostess with Tablet PC
• Connection: Tablet PC with RFID
reader
• Publication: The photo taken with
event mention

20. Disney: Cars 2 at Cannes Festival
• Mothers get an invitation to
be photo shooted with Cars
and get the photo on her
Facebook account
RFID Tag

21. Disney: The Mechanism
The mother Publication of Cars After the photo
registers on the 2 trailer video on shoot, the photos
booth the mother ’s wall are added to her
She associates her with a text message: personal album with
invitation tag to her « I’m on Cars 2 a Cars 2 frame
Facebook account Photocall at
Cannes »

22. Babyland: Baby Exhibition in Tel Aviv
A Facebook animation
• Every visitors that participates to
the Facebook lottery can win
300 €
• The 3 main Sponsors: Materna,
Teva and Pampers have a link
stations publishing branded
messages and a professional
photographer on their booth
• Results: 9 000 registrations, 5
000 photos, 22 000 posts…
1.7 millions of views

23. Babyland: Mechanism
Every visitors have A Computer The posted photo
a Babyland RFID displays the photos appears on visitors
bracelet that they as soon as they’re wall with a
connected to their taken and RFID message and a
Facebook account reader allows branded frame
visitor to publish
the photo on his
wall

24. Roche Foundation Seminar
• 300 attendees to a professional
seminar in Paris
• Their mission: make the world
better understand chronicle
diseases
• Every participant could publish
on his Facebook wall a
predefined information for
each conference he attended
• 30% offered their personal wall
as a communication space to
support this cause
15/11/2012 24

25. Roche Mechanism
• Every attendee has an RFID sticker
on his badge
• An hostess assists them to register
to their Facebook account
• Four messages were scheduled to
follow conferences program
• Attendees can post a new
publication after each conference
• They used to check the post on
their mobile and expected friends
reactions

26. Optic Duroc
• 50 Stores in France
• Their Objective: Create a
loyalty card and recruit
friends customers
• We created a specific RFID
card to facilitate Facebook
sharing
• Make customers post
promotions on their wall
• Make them publish a photo
of them wearing glasses
11/15/2012 26

27. Optic Duroc Mechanism
• Ipad Mirrors and
Messages
• One RFID reader on each
computer
• The customer registers
and shares the good deal
he just benefited from
• He takes photo of himself
with the new glasses he
just bought
15/11/2012 27

28. Mobile Station (Ipad)
• Stations are simple tablet computers (Ipad or Android) hold by
hostesses
• Some are used to take pictures that are posted on visitors wall
with watermarked logo
• Others may display predefined messages or videos to post on
their wall
Longchamp KIA
Launch of the film « Oh! my bike » Motor Show 2012
15/11/2012 28

29. Kia at Motor Show
Ipads at the Motor Show On Facebook
11/15/2012 29

30. Longchamp bloggers event
Ipads in the street On Facebook
15/11/2012 30

31. Get ready…
Social Marketing is coming
EVERYWHERE

32. Contacts
 Joël Bloch - joel@tagby.com
• Tel: +33 1 44 54 53 82 / +852 81 91 40 24
• Mob: +33 603 02 57 52
 Jean-Yves Boublil- jean-Yves@tagby.com
• Tel: +33 1 44 54 53 83
• Mob: +33 611 08 20 69