Case 6 NasCaR’s Drive for Diversity Can They Reach the Finish Li.docx
Your Invitation to Sponsor an All-Woman Rally Team
1. Your Invitation...
Take your brand
where it’s never been before…..
Formed at the beginning of
the 2010 season
TAGRALLYSPORT’s all
woman team; Driver Tracey
and Co-driver Maureen have
instantly established
themselves in the sport. This is
your opportunity to share
their success.
2. PRO. RALLY DRIVER
Tracey Gardiner
•Tracey was born and raised in Rhode Island. A stay
at home Mom for 16 years, Tracey started and ran a
decorative concrete business for three years before
concentrating completely on her motorsport business
in 2011.
•Tracey is at the top of her game and made a name
for herself in her rookie year (2011) by finishing
second in class in the eastern series.
•After 2 rounds of the 2012 season, Tracey and her
co-driver Maureen are currently the fastest national
“All Woman” team
•Both Tracey’s performance and her involvement in
promoting the sport insures she is receiving much
media attention, articles in industry magazines,
internet followers as well as television time and
interviews.
From Left: Alex Gelsomino, Tracey Gardiner, Maureen Hascher, Ken Block
3. TAGRALLYSPORT
Sponsorship opportunity
TAGRALLYSPORT
has a number of
bespoke sponsorship
opportunities
available for our
“A recognized platform for generating business partners.
your brand awareness… street legal
race cars that look similar to what you
see in a showroom draw attention”….
4. cars r in g
Tou s Indy Man
s
CAR
Rall
y
cars Le NAS
car
15 35 40 42
Typical Audience Age
5. The most challenging motorsport competition in the world.
Millions of racing enthusiasts
around the world follow rally
as spectators, the exposure for
your ROI is great with ESPN
television coverage, live
streaming as well as active
websites dedicated to the
sport of motor rally.
Endurance
Action
Exposure
6. Rally America National Championship 2012
For 2012, the Rally America
National Championship will
consist of 6 events beginning
January and ending in
September, crisscrossing the
country from Maine to
Washington State.
Event Location Date
Sno*Drift Atlanta, MI January 27 - 28
Rally in the 100 Acre Wood Salem, MO February 24 – 25
Oregon Trail Rally Portland & The Dalles, OR May 4 - 6
Susquehannock Trail Rally Wellsboro, PA June 1 - 2
New England Forest Rally Newry, ME July 13-14
Olympus Rally Seattle, WA September 22 – 23
7. Return On Investment
Our sponsorship package influences consumer purchasing and is
designed to give you a return on your investment. Rally fans are
proven to have a positive attitude towards brands involved in
motorsports.
Let us enhance consumer perception of your brand
8. Another great way to measure your
ROI on this program
The transport vehicles travel over 20,000 miles annually to
reach each venue. Using the DOT estimate of 101.4 impressions
per mile would give you more than 2,000,000 impressions in
2012.
And it would look great wrapped in your company colors…...
Imagine your company wrap here
10. Package A – Primary Sponsorship
Naming rights to entire team a “Your Company name” rally team
Advertising Positioning
$100,000
• Paid in four quarterly payments of only $25,000
• Primary position for 6 event/cross year season on car, transporter, Drivers and crew members
• Online Contest opportunities created for fans for lead generation
• Branding opportunities with series
• Special appearance for VIP meet and greets at your location or company gatherings
11. Package B – Associate Sponsorship
$40,000
• Paid in four quarterly payments of only $10,000 per quarter
• Associate position for entire season on cars, transporters, Drivers and crew
members
• Contest opportunities can be created for fans for lead generation
• Branding opportunities with series
• Four special appearances for VIP meet and greets along with special display
appearances at your location or company gatherings
Advertising Positioning
12. Package C – Support Sponsorship
(two available)
Advertising
Positioning
$5,000
• Supporting position for entire season on cars, transporters, Drivers
and crew members
• One appearance for VIP meet and greet along with special
display appearance at your location or company gathering
13. For more information:
Tracey Gardiner
President/CEO
TagRallySport
http://www.tagrallysport.com
(401) 556 8172 mobile
(401) 270 0700 Office