3. 2. What values does it bring to readers?
In-depth Culture-
Analysis sensitivity
Engagement
4. 3. What does the blog promote?
1. Business opportunities in Vietnam
2. Media literacy
3. Technology-business alignment
4. Critical thinking
5. Knowledge sharing
6. Open communication
7. Digital-divide alleviation
5. 4. What is the blog’s authority?
Highly Regarded
• One of the top blogs on social media in Vietnam, 2008
Cited, tweeted, talked about
Influence, not just traffic
• Additional influence on Facebook, Twitter, Tumblr,
LinkHay (Vietnamese social news + aggregator service)
7. 6. Who is the author?
Social Media
enthusiast
Master, Funds
Management, Business
UNSW, Analyst
Australia
Tai
Tran Bachelor,
Software
Business
Engineering,
Consultant
RMIT,
Australia
VC enthusiast
8. 7. Where is the blog?
Title: Technology As Innovator
Address: http://www.taitran.com/blog/
RSS: http://feeds2.feedburner.com/taitran
Twitter: http://twitter.com/taitran