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090629catty299ver1.0
1.
2.
東京キャットガーディアンの基本情報 東京キャットガーディアンは、行政(保健所・愛護センター)などから猫を引き取り、 飼育を希望をする人に譲渡する活動をする保護団体です。
里親を待つ猫たちの譲渡会場、猫カフェ、猫関連グッズのショップの機能を兼ねた オープンスペースを営んでいます。 理念は「 1 頭でも多くの命を救う」ということです。
3.
東京キャットガーディアンの強みと弱み 1、人手が足りない(常勤スタッフが 3
名しかいない)(スタッフになりたい人が多いです。しかし、スタッフに必要な知識を身に付けてほしい)2、資金コストはたくさん存在しています。 テナントの家賃や猫の食費や手術費。 1.里親開拓の実績を挙げている 2.年間の運営コストを捻出するだけの事業利益をあげている(ネコグッズの販売がある) 3.ネコを様々なソースから仕入れることができる 強み 弱み
4.
東京キャットガーディアンの課題 責任を負ってくれる里親と巡り逢いながら 事業規模を拡大させたい
5.
コミュニケーションのターゲット (だれに?) (だれに?)
ネコ好きなひと (飼育経験の有無は問わない)
6.
コミュニケーションのメッセージ (なにを伝える?) (なにを伝える?)
責任を果たし続けていくからこそ ネコとの Happy が続く
7.
コミュニケーションのアイデア (そのために何をどう体験させる?) (そのために何をどう体験させる?)
ネコに対して責任を取る姿勢を伝えるウェブサービス と 生活になくてはならなくなる運命のネコとの出会いが東京キャットガーディアンでできるという映像 で表現する
8.
ウェブサービスのアイデア ネコへの責任の果たし方の様々なカタチを紹介する ネコの飼育日記
ネコの飼い方紹介 病気への対処法 カワイイネコ紹介 ネコグッズ紹介 東京キャットガーディアン紹介 コンセプト コンテンツ Freandfeed ( http://friendfeed.com ) を活用して制作する
9.
映像のアイデア 運命のネコと出会えます、東京キャットガーディアン メッセージ
シーン シーン1:ネコは友達シーン2:ネコは恋人 シーン3:ネコは家族シーン4:運命のネコと出会えます、東京キャットガーディアン
10.
今回 Catyy299 が制作するもののメリット
ユーザのメリット 基本的な飼い方がわかる 飼育をユーザ同士で助け合うことができる ネコを飼うことに対するハードルが下がる ネコのコンテンツが増える ネコ好き同士で盛り上がれる 東京キャットガーディアンのメリット 東京キャットガーディアンの存在を知ってもらえる ネコを飼ってくれる人が増える -> 1頭でも多くのネコを救える
11.
東京キャットガーディアンが負うリスク 管理に人手かかる? 管理にお金がかかる?
12.
今後のスケジュール 6/29
中間報告 -7/6 企画の洗練/クライアントへ連絡 -7/13 クライアントへ相談/制作 -7/20 制作 7/27 ?最終発表
Download now