This presentation is a summarized descriptive analysis for the ZAGG Incorporated website. ZAGG's website is very well developed, easily navigated and connected to the whole world through a number of social media including twitter, LinkedIn, Facebook, etc.... ZAGG engages in the design and distribution of accessories and protective coverings for electronics. Their main product "the invisibleSHIELD" is made from a high quality protective film covering. However, ZAGG’s business does not rely solely on those protective devices. Having several competitors such as BestBuy, Logitech, Belkin makes it hard for ZAGG to succeed in every single domain. For instance, BestBuy competes with ZAGG in iPhones’ selling, Logitech competes with ZAGG in iPads’ selling and Belkin competes with ZAGG in both iPad Air keyboard case and iphone selling. However, ZAGG is considered number one in selling screen protector among all competitors. Our analysis showed important issues that should be taken into consideration for further improvement. For instance, ZAGG should be aware of all the strengths that could be of great benefit if developed properly. ZAGG should be also aware of the weaknesses to work on and improve. Opportunities are always available to move forward. Threats are always there for any business but the red flag is scary when competitors are watching. In terms of crawlability: ZAGG’s brand name is searchable. The website is accurate with a well-organized home page. However, the sitemap can be improved by adding more links to the site’s products; example: Google, bing, or Google Analytics, etc.. In terms of relevance: ZAGG’s title tag is unique and consistent with a full description of keywords that are used relevant to the page’s content. However, multiple H1’S are being applied for the same page and the text on some pages is embedded within images. As for popularity, ZAGG requires a lot of work on their domain to optimize visibility and ranking. Finally for conversion optimization, the website does have some important features as well as successful pages in terms of link to social media; however, forms should be applicable for customers to fill and submit whenever needed. Additionally, third part reviews should be also available for other customers to look at before buying. Follow the presentation for more details. Should you have any questions, do not hesitate to contact me at: tala_hammoud92@hotmail.com

1. ZAGG Incorporated
“Optimizing The Revolution Of Gadgets-Invisible Shields”
Tala Hammoud

2. With the increased number of competitors, it is highly
required that these companies optimize their
businesses
Source: Google images

3. ZAGG Incorporated engages in the design and
distribution of accessories and protective coverings for
electronics
Source: Google images

4. ZAGG has a very well developed website , easily
navigated and connected to the whole world
through variety of social media
Source: Google images

5. ZAGG’s main product, invisibleSHIELD, is made
from a protective film covering that is of high
quality
Source: Google images

6. ZAGG is considered number 1 in selling screen
protectors among most competitors
Source: Google trends: screen protectors

7. However, ZAGG’s business does not only rely on
those protective devices
Having several competitors such as BestBuy, Logitech,
Belkin makes it hard for ZAGG to succeed in every
single domain
Source: Google images

8. BestBuy and Belkin compete with ZAGG in
iPhones’ selling
Source: Google trends: iphones

9. Logitech competes with ZAGG in IPads’ selling
Source: Google trends: IPads

10. Belkin competes with ZAGG in IPad Air
keyboard case selling
Source: Google trends: IPad keyboard case

11. So, ZAGG should be aware of all the strengths that
could be of great benefit if developed properly
• High Profitability
• High Revenue
• Barriers of Market Entry
• Screen protector is a unique
product for ZAGG
• Wide use of social media

12. ZAGG should be also aware of the weaknesses to work
on and improve
• Investing more in research and
developing the company
• Lack of popularity
• Weak tax Structure
• Many Iphone accessories
companies are currently available

13. Opportunities are always available to move forward
• Expand the market
• Provide new assets
•Iphone sales are tremendously
increasing since the release of
Iphone 5

14. Threats are always there for any business but the red
flag is scary when competitors are watching!
•Increasing costs such as: labor
and production costs
• Unpredicted problems
• Business Risks

15. Improving Crawability! What if?
What if ZAGG’s
sitemaps are improved
by adding more links
to the site’s products;
Google, bingo or
Google Analytics,
etc..?
Source: Google images

16. Relevance! What if?
Multiple H1’S are being applied for the same page.
What if pages are improved by separating text from
images?
Source: Google images

17. Popularity
Source: Opensiteexplorer.org
Bestbuy is on the top of competitors. ZAGG
requires more work on their domain to optimize
visibility and ranking

18. ZAGG acquired 435, 584 visitors in March 2015, the
lowest number compared to other competitors
Source: Compete.com

19. Source: Alexa.com
ZAGG Global rank is 22, 724 while ZAGG US rank is 5,
786, the lowest ranking among competitors

20. Source: Opensiteexplorer.or, Alexa.com, and compete.com
Popularity Summary

21. CONVERSION OPTIMIZATION
Online forms should be
available for customers to fill
and submit whenever
needed
Source: Google images

22. CONVERSION OPTIMIZATION-More to improve!
Third part reviews
should be also
available for anyone
who would like to
purchase online
Source: Google images

23. Contact me 
Tala Hammoud
Arizona State University, W.P. Carey School of Business
tala_hammoud92@hotmail.com
Want to know more?