Presentation on SharePoint and Office 365 development for ISV's at Microsoft Cambridge on March 6th, 2014. More details https://info.windowsazure.com/Feb2014BostonRoadtotheCloudBusinessstrategyandnetworkingforISVs_Register.html?LeadSource=Email&browserLanguage=&LeadSourceDetail=Person-to-person

1. Extending Your Reach with
SharePoint and Office
@Talbott
ThirdM.com

2. App for SharePoint Features
By Example

3. Demo
Envision: Apps for
SharePoint

4. Example: Adding a Travel Site to SharePoint
4

5. Demo
Envision: Apps for Office

6. Types of Apps for Office
Task Pane App for Office (Document-centric)
Assists user working with one or more documents
Works in Word, Excel and Project
Content App for Office (Document-centric)
Adds embedded content/functionality into document
Only used in Excel Application and Excel Web Application
Mail App for Office (Mailbox-centric)
Used in Outlook Application and Outlook Web App (OWA)
Extends Outlook items with custom UI and behaviors
Outlook items can be messages and events
Mail Apps require Exchange 2013 or Office 365

7. Example: Content App for Office
Current
selection
Content App
reads current
selection and
translates

9. App Name
Mail App Body
Context Trigger

10. Why: The Value Proposition
Features
• Increase application functionality.
Opportunity
• Leverage the Microsoft Office Store for access to a huge
global audience of Office and SharePoint users.
Powerful Platform
• Familiar web toolset, seamless licensing, and automatic
upgrades and hosting scenarios.

11. Huge potential customer base:
• By selling on the Office store you have access to
over 750M users of Office and SharePoint
Global audience:
“Publish your app a click away
from millions of potential
customers”
• Tap into customers from over 231 purchase
markets accessing a multilingual platform that
supports over 100 languages
Visibility:
• Get closer to the user by exposing your app right
within the Office and SharePoint products
Trust:
• Gain credibility by listing your app on the Office
store since all apps are rigorously validated and
community reviewed
Vibrant ecosystem:
• Become part of a growing and vibrant partner
ecosystem with over 10,000 partners and counting

12. Distribution Channel
OFFICE
FREE/
TRIAL/
PURCHASE
APP
VALIDATION

13. Monetizing your App
X
per seat price
organization wide price

14. Global Reach
Currently US storefront, EN apps
yet, we support…
global currencies
global customer markets
global developer markets
Users and developers from most countries can sell and buy
apps on the US storefront using local currencies

15. Platform Features

16. Microsoft Vision: Modernizing the Platform
Today’s Market
Today’s Trends
Our Principles

17. The Result: A New Cloud App Model

18. Flexible Lifecycle
Deploy and sell apps publically
• Publish your apps on the Office Store to
reach out to hundreds of millions of users
outside of your organization.
Distribute IT approved apps directly
• IT approved apps can also be distributed
within an organization through an internal
App Catalog.
Work with flexibility
• Update your apps seamlessly without
impacting Office and SharePoint version
upgrade cycles.

19. Hosting: Choice of Three Architecture Approaches
Provider-Hosted App
Cloud-based Apps
•
•
Get remote events
from SharePoint
Use CSOM/REST +
OAuth to work with
SP
“Bring your own server hosting
infrastructure”
Autohosted App
(Microsoft Hosts)
Windows Azure + SQL Azure
provisioned invisibly as apps are
installed
SharePoint
Web
Your Hosted
Site
SharePoint
Web
Windows
O365 Hosted
Azure
Web Sites
Web Sites
SharePoint-Hosted App
(Microsoft Hosts)
Provision an isolated sub web on a host
web
• Re-use web elements
(lists, files, out-of-box web parts)
• No server code allowed; use client
JavaScript for logic, UX
Host Web
App Web
(from WSP)

20. Summary
Apps for Office and
SharePoint provide
significant increases
to your SAAS
offering.
Get access to a
huge global
audience of Office
and SharePoint
users.
Leverage powerful
capabilities to
enable seamless
licensing, upgrade
and hosting
scenarios.

21. Questions

22. Talbott Crowell
@Talbott
http://www.linkedin.com/in/talbottcrowell