Fix Digital Strategy

1. IS YOUR TECHNOLOGY
D I G I TA L S T R AT E G Y
Today is the day your digital strategy moves from being a nice-to-have to being central
to the set of investment decisions for the next 12 months. Together, we can make your
platform a cheetah!
TandemSeven partners with our clients to achieve exceptional digital experiences for their customers, employees,
and partners.
www.tandemseven.com
Boston | Chicago | New York | Plymouth
The day will come for large enterprise technology organizations
when alignment, simplification, and the need for speed become imperative
to maintain or attain competitive advantage.
HO W TO SET YOUR DIGITAL STRATE G Y I N MOTI ON
Current Platform
Understand the current state of your systems, digital
assets, and processes. Define a comprehensive
understanding of your digital platform with gaps and areas
of strength highlighted.
Customers/Users
Perform observations and a structured analysis of
customers and the full range of user types. Gain deeper
insights into behaviors and needs from clients and users
seeking to purchase products, working at their desk, or in
mobile contexts.
Research
Technical Architecture
Define a new technical architecture with components.
Stack recommendations that are based on your business
drivers and planned roadmap for growth.
Personas/Journey Maps
Compose a set of user personas that illustrate key
behaviors, needs, and technographics. Take these
individuals through a journey representing their lifecycle
of engagement. Identify where there are break points and
drop-offs. Devise a future vision for the journey as it will
look in 2-3 years.
MODEL
Technical POC
Develop and integrate a promising new technology with
key components in your existing stack. Showcase realistic
data and mitigate aspects of the development risk.
Experience Concept
Show how the newly envisioned experience could
unfold through a combination of interactive mockups
and storyboards. Link this visual representation to key
constituencies and business drivers.
Prototype
Roadmap
Assemble a multi-faceted release plan that includes key
dependencies and enabling technologies. Ensure that each
major release serves a critical mass of constituents and
renders a cohesive impact on the experience.
Governance
Initiate new processes and organizational models to
promote clear and efficient behaviors for ownership,
approvals, and adoption of best practices. Make these new
procedures and teams lightweight and nimble.
Plan
Build & Deploy
Develop the new solution, associated services, and
components using Agile methods as appropriate. Develop
in such a way as to promote reuse and meaningful
abstraction.
Dev Ops
Refine your entire development pipeline from the earliest
prototype in a Dev sandbox to production deployment
to be as fast as possible. Automate and streamline code
builds and testing to minimize manual workarounds.
Execute
S U C C E S S !