Digital trends to watch in 2014 focuses on several key trends in digital media in Thailand. These include the rise of simultaneous multi-screening on multiple devices, greater diversity of social media platforms beyond just Facebook, the growth of micro-video content on platforms like Line, and an increased focus on social media return on investment metrics beyond just likes. Marketers are also advised to utilize retargeting ads, omni-channel marketing across online and offline, digital out of home screens, and effective storytelling across multiple platforms.

1. Digital trends to watch in 2014
January 2014

2. Thailand Online Population
25 Million Internet Users
Facebook Users
25 Million
Line Users
18 Million
Over 16 million users
also active via facebook mobile
Twitter Users
2 Millions
Over 55% users
Return daily
Line Users
900,000
62% of users
Age between 18 -34 years old

3. Thailand Mobile Statistic

4. Thailand Mobile Consumption
Shopping
Billpayment
Augment Reallity
Mobile Banking
Search for general
information
Email
Entertainment
Social Media

5. Digital trends to watch in 2014

6. Simultaneous multi-screening
is become the
norm

7. Majority of our daily media interactions are screen based

8. Our time online is spread between 4 primary media devices

9. Top activities performed when sequentially screening between devices

10. Smartphone are the most common starting place for online activity

11. Greater social platform diversity
Not focus only Facebook , Brand expand to create
useful contents to other social platforms that
easier for consumer to see and interact with
them.
And number LIKE is becoming LESS valuable

12. Rise of Micro-Video
Customer these days has become quick , easy and
very simple to create and share so the short clip
is very popular and can drive their attention even
watching, comment and sharing
Moreover, many early adopter stars and
becoming a new breed of influencers who are
truly creative and become popular.

13. Increase important of Social ROI
It not just number like ,
Marketer will increasingly need to know what
metrics to measure in order to close the GAP
between social efforts and actual revenue

14. Targeting AD
How dose retargeting work ?
Retargeting works by keeping track of people
who visit your site and displaying your retargeting
ads to them as they visit other sites online.

15. “Omni-Channel” marketing
Marketer need to diversify their approach to
awareness with the use of new multiple
platforms- (Offline and Online synchronization )

16. DOOH Screen (Digital Out Of Home)

17. “Story telling” is become ultimate weapon

18. Thank You
Puwanart Kanchanawatthanont