This talk that I delivered at WordCamp Chicago introduces WordPress to people that have never touched the platform. People want to know what their getting into! What kind of commitment does this mean? What things can it do for me on social media? A quick look at the dashboard and take questions that people have. Why would people use WordPress?
4. About Me
• Instructor, Sheridan College
• Joint program with University of
Toronto at Mississauga: Institute of
Culture, Communication,
Information and Technology
• Web Design and Capstone Project
• Independent IT and Social Media
Consultant
• Clients include NPOs, Real Estate,
Software Development, Financial
and Political Sectors
• Bachelor of Commerce in Info Tech
Mgmt., Ryerson University
5. Disclaimer
• Please excuse all the text. I’m used to
using this for my students, but they make
great notes!
• I’m going to upload these after the session
to my website. So you don’t have to write
this all down.
• I’m not going to run you through the
Dashboard, since Marc is going to cover
that after me.
• Please ask questions! I’ll try and add them
to the slides after the fact.
6. What Is WordPress? Why Should I Use It?
WordPress used be known as a blogging tool. Now, it is a platform for creating websites.
Currently powers 22% of the world’s websites, including The Huffington Post. This has been
increasing at a rate of approximately 2-3% per year over the last 3-4 years. It’s not going
away any time soon.
Easy to use, can have multiple contributors at different levels of access and much of the
time, doesn’t need code.
7. .COM vs .ORG
wordpress.COM
Hosted by WordPress/Automattic
FREE!
Typically has a set domain made up of
your username and “.wordpress.com”.
i.e., http://tantienhime.wordpress.com
Can have your own domain or modify
themes, but costs extra
No Plugins
Some consider this choice limiting, others
find it comforting.
wordpress.ORG
Also referred to as “Self-Hosted”.
Hosted by a third-party (such as Bluehost)
FREE for the software. You will pay for
hosting.
Can have whatever domain you want.
i.e., http://shanta.ca,
http://tantienhime.com
Can modify themes, add plugins and
much more!
8. Themes
The “Look and Feel” of your website
Might include some functionality
The “Front End” or what people see
From Graph Paper Press
9. Plugins
Plugins extend the usefulness of your
website
Some examples are Backup Buddy and
Jetpack
The “Back End” or what people don’t see
10. Which One Should I Use? It Depends…
Personal
If you just want to use it for a personal
website and more of a blog, use the
.COM version
Business
If you are going to run your business off of
this site, use .ORG
11. Pages vs Posts
Pages
Static information for the most part
“About Us” is a great example
Does not use Categories
Can have sub-pages
Posts
Dynamic information
Time sensitive
Uses Categories & Tags
“Upcoming Events” or “Events Attended”
are good examples
12. Categories vs. Tags
Categories
Major classifications for information
“Events” is a great example
Can have sub-categories (much like
pages)
Tags
Describes the content using keywords
WordPress recommends 5-7 per post
13. Coding Tips & Tricks
No matter what your discipline, learn a bit of HTML and CSS. This will help you modify your
themes
Use Firebug to target what you need to find in your webpages.
Never go live (Thank you Al Davis). Always back up your work, and I don’t recommend
making changes to the code through the WordPress Dashboard. This is the ONLY think I
don’t recommend doing through the Dashboard.
You can probably learn more about these topics at numerous talks throughout the
weekend.
15. 1. Do I have to
download WordPress
to my computer?
Short Answer: NO
Long Answer:
WordPress.org is hosted on a
server running a number of
different services, including
MySQL Server. You could run it
on your computer, but it’s
complicated for many
beginners
My advice:
Unless you have to do a lot of
testing, such as a developer or
designer, don’t bother running it
locally.
16. 2. Where can I get
themes and plugins?
Short Answer: Many places
Long Answer
Do NOT use either themes or
plugins from an unreliable
source
My Advice
Start with themes and plugins
from WordPress itself. These can
be downloaded directly
through your Dashboard or from
WordPress.org
17. 3. Okay, you’ve
convinced me. How
do I move from .COM
to .ORG?
Short Answer: It can be done, but it isn’t easy.
Long Answer:
WordPress offers a premium
service for about $150 that will
migrate your site over to your
new hosting company. This
includes redirects and SEO.
My Advice:
Let the pros handle it.
18. Extra Resources
Codecademy.com: Lessons on learning how to code
Lynda.com: Videos as well as starter files included (paid service, but sometimes free
through in your education institution)
W3Schools: Great lookup resource for code. We don’t memorize every piece of code, we
look it up
WordPress: This is where you can learn almost everything I’ve just talked about! There is
also one for .ORG, but this will get you about 90% of the way there. Skip the “Getting
Started” part if you are using the .ORG
.COM: Cannot sell stuff (as far as I know). Apparently there have been some changes to this recently, but must be non-commercial
Other popular ones might be WordFence or Google Analytics
This, along with the next slide can take some good time. Call this “Content Architecture”.
Many people will simply download the database and upload it into the new space. There are difficulties with this:
Media is not moved with it
Theme stays behind
No Redirects (505’s, etc.)