1. A SUMMER PROJECT REPORT
ON
COMPARISON BETWEEN INDIAINFOLINE
AND OTHER SHARE BROKING COMPANY
in partial fulfillment for the award of the degree
of
BACHELOR OF BUSINESS ADMINISTRATION (CAM)
Submitted by Project Guide
RUCHI Mrs. NISHA JINDAL
BBA(CAM)-V Sem
Enrol No.:08921501909
CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES
& SCHOOL OF LAW
GURU GOBIND SINGH INDERPRASTHA UNIVERSITY
December 2011

2. DECLARATION
This to certify that Report entitled “Comparison between IndiaInfoline and
Other share company” which is submitted by me in partial fulfillment of the
Requirement for the award of degree of Bachelor of Business
Administration to G.G.S.I.P.University, Dwarka, Delhi comprises
Only my original Work and due acknowledgement has been made in the text
to all other Material used.
Date: Ruchi
Name & signature of student
Enrollment no.08921501909
.
Approved by:- Mrs. Nisha Jindal
Name of the Guide

3. CERTIFICATE
This is to certify that Report entitiled “Comparison between IndiaInfoline
and other share company ” which is submitted by Ruchi in partial
fulfillment of the requirement for the award of degree of Bachelor of
Business Administration to G.G.S.I.P.University, Dwarka Delhi, is a
record of the candidate own work carried out by her under my supervision.
The matter embodied in this is the original and has not been submitted for
the award of any other degree.
Mrs. Nisha Jindal
Date: Supervisor

4. ACKNOWLEDGEMENT
It is indeed of great moment to pleasure to express my senses of per found
gratitude & in debtness to all the people who have been instrumental in making
my tanning a rich experience. I got the opportunity to do a challenging project in
Indiainfoline project is the important part of our study and gives us a real
practical exposure to the corporate world and it is almost impossible to do the
same without the guidance of peoples in and around us. Specifically the summer
training of from 28th of June to 15th of August that is generally termed as the
partial fulfillment of our program holds extreme importance for our whole career.
Similarly while doing the topic “Comparison between Indiainfoline and other
share broking company” as a summer trainee I took many my projects in help.
I also thanks to my project guide Mrs.Nisha Jindal for his guidance during my
project.

5. PREFACE
The present report is based on my Organisation training‟. The summer training
is to acquaint the study with the real life situation of the organization. It gives an
opportunity to utilize and integrate the theoretical knowledge acquired in the
classroom with the practical experience acquired from the organization.
This training is completed in the partial fulfillment of the requirement
after completion of BBA(CAM) 5th Semester.
The most valuable critical aspect of any organization is dealing with
its financial matters. Fulfillment of legal requirements and maintaining timely
and proper accounts and preparing budgets are some of the critical and complex
part of finance department‟s duties. Maintaining cash and handling funds is also
important for the survival and growth of any organization.

6. TABLE OF CONTENTS
CHAPTER NO. TITLE PAGE NO.
List of table: table 1
List of figures
Fig.1
Fig.2
Fig.3
Fig.4
Fig.5
Fig.6
Fig.7
Fig.8
Fig.9
Chapter-1 Introduction of Indian
stock market
Chapter-2 Introduction of company
2.1 Company profile
2.2 Company history
2.3 Corporate structure
2.4 Company milestone
Chapter-3 Research methodology
3.1 Objective of resaerch
3.2 Types of research
3.3 Sources of data collection
3.4 Survey method

7. 3.5 Scheduling
Chapter-4 Comparative analysis
4.1 On the basis of charges
4.2 On the basis of
advantages and
disadvantages
Chapter-5 Findings and analysis
Chapter-6 Suggestions
Chapter-7 Limitations
Chapter-8 Conclusion
Chapter-9 Bibliography

8. CHAPTER-1
INTRODUCTION OF INDIAN STOCK MARKET

9. INTRODUCTION OF INDIAN STOCK MARKET
Instead of putting your money into cold storage, put it to work for you by
investing. Whether you open a savings account, invest directly in the stock
market or make use of some other investment option, your "extra" money can
make more money for you.
Just how lucrative are your investments? That depends on the plan you choose
as well as the amount of risk you're willing to take. But whether you're a risk-
taker or a play-it-safer, there are options to help your nest egg grow.
Stock Market
Investing in stocks allows you to own part of a business. One share of stock
represents a share of ownership in a company. Companies make shares
available when they want to raise money to fund further growth and
development. These shares are often publicly traded on a stock exchange and
can vary widely in price from day to day.
Unlike more secure investments, investing in stocks gives you no guarantee of a
return. Since your profit is linked to the profitability of the company and the
whims of the stock market, you could lose money if the value of the stock slips
below what you originally paid.
To buy stocks, you most likely will work with a broker. Many different
services—such as research and advice—are offered by pricey full-serve

10. brokerages, or you can opt for more affordable discount brokerages. And some
discount brokers will offer you the option to trade online.
The upside? While the average annual percentage return on stock investments
has been lower than in previous years, it is still higher than other types of
investments.
The downside? There's quite a bit of risk involved with buying stocks, because
just as easily as your stock's value can increase it can decrease, meaning you
lose money.
Savings Accounts
Savings accounts are the safest of investments. Usually insured, your money is
available to you when you need it. Your bank pays you a fee— known as
interest—for allowing them to use it.
The upside? You can withdraw your money at any time with no penalty. Also,
there's practically no risk involved.
The downside? Interest rates are typically very low—around 1.5 percent—and
sometimes barely keep up with the rate of inflation.

11. Certificates of Deposit
Want to get a slightly higher interest rate in exchange for investing your money
for a specified amount of time? These accounts are called Certificates of
Deposit (CDs) and range in length up to several years.
The upside? CDs are very safe investments because they offer low risk. The
longer you agree to keep your money in the bank or financial institution, the
higher your interest rate.
The downside? There are costly penalties for withdrawing your money early—
so don't invest money you may need access to. Also, since your interest rate is
locked in, you won't earn more if interest rates later go up.
Money Market Fund
When you open a money market fund, your bank spreads the money you invest
over a number of CDs and other short-term investments. You retain access to
your money, and your investment is relatively secure with a fixed income rate.
The upside? These are generally safe investments, and you can redeem your
shares of a money market fund at any time with no penalty.
The downside? You get about the same (usually low) return as you would on a
CD—and sometimes lower than a CD. You may also be required to keep a
minimum balance in your account, and may be charged fees if you slip below
that minimum.

12. Mutual Funds
A mutual fund allows you to pool your money with other investors to buy stock
in a number of companies. The mutual fund manager, who oversees investments
in the fund, selects the companies based on the investment philosophy of the
fund.
The upside? Because your money is distributed among various stocks, the risk
is lower—even if one stock bombs, you're still OK if the other stocks increase
in value.
The downside? Many mutual funds require a minimum investment. You may
also pay a fee, called a "load," to have your fund managed by someone else. In
addition, there may be a specified "holding time" during which you won't be
able to sell the stocks in your fund. As a result, mutual funds are a great deal
less "liquid" than other investment options—meaning you won't be able to
convert your investments back to cash easily if you need the money.
Bonds
Bonds are like IOUs that large organizations make out to investors. With a
bond, your investment is really a long-term loan. Bonds are referred to as
"fixed-income" securities because the amount of income the bond earns is set
when you buy it. When you purchase a bond, you receive a document recording
the amount lent, the interest rate and how often interest is paid.

13. The upside? The risk can be minimal, depending upon the source of the bond.
The downside? Bonds don't offer a very high return on your investment. And in
some cases, the bond is not insured, which means you may have no guarantee
that you will make money on your investment. If you purchase a bond from a
company that later goes bankrupt, you'll lose your investment—so you need to
investigate carefully before investing in corporate bonds.

14. CHAPTER-2
INTRODUCTION OF COMPANY

15. 2.1 COMPANY PROFILE
The IIFL (India Infoline) group, comprising the holding company, IndiaInfoline
Ltd (NSE: INDIAINFO, BSE: 532636) and its subsidiaries, is one of the leading
players in the Indian financial services space. IIFL offers advice and execution
platform for the entire range of financial services covering products ranging
from Equities and derivatives, Commodities, Wealth management, Asset
management, Insurance, Fixed deposits, Loans, Investment Banking, GoI bonds
and other small savings instruments. IIFL recently received an
in-principle approval for Securities Trading and Clearing memberships from
Singapore Exchange (SGX) paving the way for IIFL to become the first Indian
brokerage to get a membership of the SGX. IIFL also received membership of
the Colombo Stock Exchange becoming the first foreign broker to enter Sri
Lanka. IIFL owns and manages the website, www.indiainfoline.com, which is
one of India‟s leading online destinations for personal finance, stock markets,
economy and business.
IIFL has been awarded the „Best Broker, India‟ by Finance Asia and the „Most
improved brokerage, India‟ in the Asia Money polls. IndiaInfoline was also
adjudged as „Fastest Growing Equity Broking House - Large firms‟ by Dun &
Bradstreet.

16. A forerunner in the field of equity research, IIFL‟s research is
acknowledged by none other than Forbes as „Best of the Web‟ and „…a must
read for investors in Asia‟. Our research is available not just over the
Internet but also on international wire services like Bloomberg, Thomson First
Call and Internet Securities where it is amongst one of the most read Indian
brokers.
A network of over 2,500 business locations spread over more than 500 cities
and towns across India facilitates the smooth acquisition and servicing of a large
customer base. All our offices are connected with the corporate office in
Mumbai with cutting edge networking technology. The group caters to a
customer base of about a million customers, over a variety of mediums viz.
online, over the phone and at our branches.

17. 2.2 COMPANY HISTORY
The IndiaInfoline Group was originally incorporated on October 18,
1995 as Probity Research and Services Private Limited at Mumbai under the
Companies Act, 1956 with Registration No. 11 93797. The IndiaInfoline Group
commenced its operations as an independent provider of information, analysis
and research covering Indian businesses ,financial markets and economy, to
institutional customers. We became a public limited company on April 28, 2000
and the name of the Company was changed to Probity Research and Services
Limited. The name of the Company was changed to India Infoline.com Limited
on May 23, 2000 and later to IndiaInfoline Limited on March 23, 2001.
In 1999, The IndiaInfoline Group identified the potential of the Internet
to cater to a mass retail segment and transformed our business model from
providing information services to institutional customers to retail customers.
Hence we launched our Internet portal, www.indiainfoline.com in May 1999
and started providing news and market information, independent research,
interviews with business leaders and other specialized features.
In May 2000, the name of our Company was changed to India Infoline.com
Limited to reflect the transformation of our business. Over a period of time, we
have emerged as one of the leading business and financial information services
provider in India.
In the year 2000, The IndiaInfoline Group leveraged it‟s position as a
provider of financial information and analysis by diversifying into transactional
services, primarily for online trading in shares and securities and online as well
as offline distribution of personal financial products, like mutual funds and RBI
Bonds. These activities were carried on by our wholly owned subsidiaries.

18. 2.3 CORPORATE STRUCTURE

19. 2.4 COMPANY MILESTONE
1995
Commenced operations as an Equity
Research firm
1997
Launched research products of leading
Indian companies, key sectors and the
economy
Client included leading FIIs, banks and
companies
1999
Launched www.indiainfoline.com
2000
Launched online trading
through www.5paisa.com
Started distribution of life insurance and
mutual fund
2003
Launched proprietary trading platform
Trader Terminal for retail customers
2004
Acquired commodities broking license
Launched Portfolio Management Service
2005
Maiden IPO and listed on NSE, BSE
2006
Acquired membership of DGCX
Commenced the lending business

20. 2007
Commenced institutional equities business
under IIFL
Formed Singapore subsidiary, IIFL (Asia)
Pte Ltd
2008
Launched IIFL Wealth
Transitioned to insurance broking model
2009
Acquired registration for Housing Finance
SEBI in-principle approval for Mutual Fund
Obtained Venture Capital license
2010
Received in-principle approval for
membership of the Singapore Stock
Exchange
Received membership of the Colombo
Stock Exchange

21. 2.5 MAJOR PLAYERS IN THE REGION
1. INDIAINFOLINE
2. SHAREKHAN
3. INDIABULLS
4. KARVY
5. ICICI DIRECT

22. CHAPTER-3
RESEARCH METHODOLOGY

23. 3.1 OBJECTIVE OF RESEARCH
Each research study has its own specific purpose. It is like to discover to
Question through the application of scientific procedure. But the main aim of
our research to find out the truth that is hidden and which has not been
discovered as yet. Our research study has two objectives:-
3.1.1 PRIMARY OBJECTIVE
How INDIAINFOLINE is best services providers as a stock broker in the Tri-
city region.
3.1.2 SECONDARY OBJECTIVE
1. To know about the awareness towards stock brokers
and share market.
2. To study about the competitive position of INDIAINFOLINE in Competitive
Market.
3. To study about the effectiveness & efficiency of
INDIAINFOLINE in relation to its competitors
4. To study about whether people are satisfied with
INDIAINFOLINE Services & Management System or not
5. To study about the difficulties faced by persons while
Trading in INDIAINFOLINE.
6. To study about the need of improvement in existing
Trading system

24. 3.2 TYPES OF RESEARCH
On the basis of theoretical study a research has many types. All of these are
distributed on the nature of research. Some of these are like
1. Descriptive and Analytical
2. Qualitative and Quantitative
3. Conceptual and empirical
4. Applied and fundamental
5. One time research
Our research is based on Descriptive, Qualitative and Quantitative research.
3.2.1 DESCRIPTIVE RESEARCH
Descriptive research includes surveys and fact finding enquires of different
kinds. The major purpose of descriptive research is description of
the state of affairs as it exists at present. Researcher has no control over the
variables of this type of research.

25. 3.2.2 QUALITATIVE RESEARCH
In our research we need comparison between different stock brokers. So this
based on all qualitative data. In short, Qualitative research is especially
important in the behavioural sciences where the aim is to discover the underline
motives of human behavior. Through such research we can analyses various
factors which motivate to people to behave in a particular manner or which
make people like or dislike a particular thing.
3.2.3 QUANTITATIVE RESEARCH
Quantitative research is based on the measurement of quantity or amount. It is
applicable to phenomena that can be expressed in terms of quantity. So we can
use it in our research for collection of all the numerical data.
3.2.4 SAMPLE DESIGN
“A sample design is a definite plan for obtaining a sample from a given
population. It refers to the technique or the procedure the researcher would
adopt in selecting item for the sample”
Generally Sample designs are two types
1.PROBABILITY RESEARCH DESIGN
2. NON PROBABILITY RESEARCH DESIGN
We used the probability research design.

26. 3.2.5 SAMPLING UNIT
Sampling unit may be a geographical one, such as state, district, village etc. The
researcher will have to decide one or more of such units that he has to select for
his study. In my research study DELHI as a sampling unit.
3.2.6 SIZE OF SAMPLE
“This refers to the number of items to be selected from the universe to constitute
a sample” In our research sample size is 100.
But we also study the 5 stock broker companies related to security &
commodity market like India-Infoline, ICICI direct, HDFC securities, Karvy
consultant ltd. for the appropriate collection of the information.

27. 3.3 SOURCES OF DATA COLLECTION
While deciding about the method of data collection to be used for the study the
researcher should keep to types of data.
1. Primary
2. Secondary Data.
We use in our research primary data, as well as secondary data. Primary means
collected a fresh, and the first time data and secondary means which are already
available like annual report, magazines etc.
3.4 SURVEY METHOD
Survey refers to the method of securing information concerning phenomena
under study from all or selected number of respondents of the
concerned area. In a survey the investigator examines those phenomena which
exist in the universe independent of his action. We used the Scheduling
Method.

28. 3.5 SCHEDULING
In this method the enumerators along with schedules, go to respondents, put to
them the questions from the Performa in the order the questions
are listed and recorded the replies in the space meant for the same in the
Performa.

29. CHAPTER-4
COMPARATIVE ANALYSIS

30. 4.1 ON THE BASIS OF CHARGES
Table-1
Brokerage for Brokerage for
Online Broker MMC*
Delivery Intraday trading
SBICAP Securities
0.50% 0.10% NIL
brokerage charges
Sharekhan
0.03% - 0.50% 0.03% - 0.10% NIL
brokerage charges
Motilal Oswal
0.30% - 0.50% 0.03% - 0.15%
brokerage charges
5 paisa
0.25% - 0.85% 0.07%
brokerage charges
Angel Broking
0.50% 0.02% - 0.03%
brokerage charges
ICICI direct
0.75% 0.15%
brokerage charges
Indiabulls
0.25% - 0.50% 0.05% - 0.10%
brokerage charges
HDFC Securities
0.50% 0.15%
brokerage charges
UTI Securities
0.80% 0.15%
brokerage charges
Religare
0.20% - 0.30% 0.02% - 0.03%
brokerage charges
Reliance Money
0.01% 0.01% card system
brokerage charges
Geogit 0.30% 0.03%
brokerage charges
Indiainfoline
0.50% 0.10% -
brokerage charges
MMC=Minimum monthly commitment.

31. Brokerage is usually negotiable: Several of you trying to choose an online
broker and open an online trading account must have been frustrated trying to
search for the exact brokerage charges charged by various online brokers. But
the fact is the brokerage charged by the same broker varies and in several cases
is negotiable. For example if you go and tell a brokerage house that you are
going to deposit 2 lakh rupees and try to convince them you are going to trade
heavily, they might consider reducing your brokerage. That is why in the above
table you will find only a range for the brokerage charges in some cases. But
that should be enough to get an idea.
Effective brokerage with taxes is more: In addition to the above brokerage
charges you will have to pay STT (Securities Transaction Tax) at the rate or
0.02% of the total transaction amount. You will also be charged 12.5% Service
Tax on the brokerage amount (and not on the transaction amount). For example,
if your brokerage is 0.50% for delivery and you do a delivery transaction of
Rs.100/- then the total brokerage you pay is
0.50 (brokerage) + 0.02 (stt) + 0.063 (service tax) = 0.58 .
Thus your effective brokerage (including all taxes) will be 0.58%. Similarly for

32. brokerage on intraday transactions.
One may also like to compare brokerages charged by the online brokers
mentioned above for trading in futures and options. I have traded options on
SBICAP securities and have been charged Rs.100/- flat brokerage fee for every
options trade. I will probably find out and also add a comparison table for
brokerage charges for trading derivatives (futures and options) later, if i see
enough people google searching for the same. For futures, some online brokers
charge different brokerage for different legs of the trade, i.e. different for buy
and sell trade.

33. Results on the basis of customer
Preferences
1. According to survey 70 % peoples are satisfied with
INDIAINFOLINE because of their RM‟s facility and power of
INDIAINFOLINE software.
2. According to survey, INDIAINFOLINE Ltd open new branches for
individually handle to their customer, but in ICICI direct, HDFC
security there is no separate offices for this. So people prefer
INDIAINFOLINE.

34. Results On the basis of Account opening
Charges
HDFC securities ltd:- Account opening charges w.e.f. April 2005 are as
follows:- Rs.749, if the customer has an existing relationship with HDFC
Sharekhan ltd:- There is no ACCOUNT OPENING CHARGES but require
margin money of Rs 5000 for trading purposes.
ICICI direct:- A one-time charge of Rs. 750 at the time of account opening
will be charged. You may later upgrade your Invest account to an ICICI
direct.com share trading account when you desire to trade in equity.
India Infoline:- There is a nominal charge of Rs. 500 only towards stamp duty,
legal and processing fees for opening the account. This includes the registration
and account opening charges. Bank and Depository Participant (DP) account
opening charges, if applicable, are payable separately.
KARVY consultants ltd:- Account Opening Charges Are 452 But now SEBI
banned on opening of new demat account of Karvy.
Indiabulls:- Account opening charges are Rs. 900. There is no AMC and no
margin money is required.

35. Comment:- India Bulls charge maximum account opening charges but there are
no such charges in INDIAINFOLINE.
4.2 ON THE BASIS OF ADVANTAGES AND DISADVANTAGES
ICICIDIRECT
This is the part of India‟s largest private bank ICICI bank. Benefit of trading
account with ICICIDIRECT This account allows Cash Trading, Margin
Trading, Spot Trading, MarginPLUS Trading Buy Today Sell Tomorrow and
Call and Trade on phone in both NSE and BSE. Investment in Mutual Funds
and bonds online through your trading account with ICICIDIRECT.
You can make order at any time (Beyond market hour) Money will not be
debited directly from your saving account on trading.
Disadvantage-
Effective Brokerage per leg for squared off trades = 0.375% ( Less than Rs.
10,00,000/- (Rs. 10 lacs) The brokerage involved is very high ( 0.75% ) (
Motilal Oswal brokerage is very less just .2% for delivery). You can not do day
trading as a result. Also, the options are less flexible. If you go for intra day
trading and the stock price falls, you can‟t take the delivery and have to sell at
lower price. If you go for buy today sell tomorrow feature, you can‟t sell the
same day. and the high brokerages eat away your profit. Also whenever there is

36. huge volatility in the market, the site stops working most of the time.
I would suggest not to go for ICICIDirect as these people charges hell lot of
brokerage as compared to other brokers. Moreover, sometimes in intraday
trades they square off your positions before 3:00 pm and sometimes they
accidentally keep it open and settle it on next day. I think you can think of
Kotak securities.
If you are going to invest for long term then choose ICICIDirect as it‟s safe and
secure except for high brokerage and if you are going to day trade then forget
about ICICI.
ShareKhan
Generally sharekhan charges 3 paise on intraday excluding taxes and after
including taxes it comes out 5 paise. On delivery 30 paise excluding taxes and
48 paise including taxes.
ShareKhan provide online trading password through classic account, fast trade
and speed trade. Out of these Classic and Fast Trade is free and they provide
user id and password for these without any extra cost. Have you got it. And for
Speed Trade they charge extra in the form of brokerage.
Sharkhan peple offering a brokerage model of 0.25 n 0.025% (yes, it is variable
) with an account opening charges of rs. 49/- only with an amc of 300/, operate
by both online and phone. sharekhan interface is quite complicated

37. sharekhan is good except customer care.
IndiaInfoline
Best for very small investors, terminal is too fast, as well as they offer 6th time
exposure of your holding, no need to cash balance in your account.
There is no customer care number of indiainfoline where a person can call and
tell his problem. The customer care number on the website is useless. When you
call at that number, it says “you are in queue number X” you keep on holding to
that call and after five minutes of repeating the message it says “you are in
queue number X-1″ !!!
Trading software is very easy to operate
toll free no- 66489000
one people said- I‟m satisfied with the software and service of indiainfoline,
I‟ve been recommending this to everyone who asks about brokerage houses to
me.
Indiabulls
Good for demat and trading charges. They have shown me a tariff of rs.1650
(one-time fee) for online trading account and demat charges and no AMC‟s.
deilvery-50 p and Intra-5p.
I heard some rumors that indiabulls doesn‟t allow buying IPO‟s

38. they provides ODIN software that is very good for online trading both offline
and online perspectives it can serve you quite well.
still another choice can be kotak
Fig.1

39. CHAPTER-5
FINDINGS AND ANALYSIS

40. 1) Do you know about investment options available?
KNOWLEDGE %AGE
Yes 80%
No 20%
TOTAL 100
Knowledge Percentage
Yes
No
Fig.2
COMMENT
Only 80% people knows the exact meaning of investment. Because of
remaining 20% take his/her residential property as an investment. According to
law purpose this is not an investment because of it is notcreate any profit for the

41. owner.
2) Most preferable investment scenario.
INVESTMENT SCENARIO%AGE
Banks 24%
Derivatives &
securities market 28%
Insurance 4%
Bonds 20%
Real estate 20%
Others 4%
TOTAL 100

42. Investment Scenario Percentage
Bank
Derivatives and securities of
market
Insurance
Bonds
Real Estate
Others
Fig.3
COMMENT
Today scenario is changed so that most area covered by the derivative and
securities market. It is 28% of the total population.

43. 3) What is the basic purpose of your investment?
INVESTMENT PURPOSE PERCENTAGE
Liquidity 30%
Returns 25%
Capital appreciation10%
Tax benefits 20%
Risk Covering 5%
Others 10%
TOTAL 100

44. Investment Purpose Percentage
Liquidity
Returns
Capital Appreciation
Tax Benefits
Risk Covering
Others
Fig.4
COMMENT
75% people are interested in liquidity, returns and tax benefits. And remaining
25% are interested in capital appreciations, risk covering, and others.
4)Most important things you take into your mind while making investments?
FACTOR %AGE
Risk 8%
Returns 17%
Both 75%
TOTAL 100

45. Factor Percentage
Risk
Returns
Both
Fig.5
COMMENT
75% people are considered the both factors risk as well as returns but, only 25%
considered the risk or returns factor.
5) Awareness related to security markets
KNOWLEDGE PERCENTAGE
Complete 8%
Partial 75%
Nil 17%
TOTAL 100

46. Knowledge Percentage
Complete
Partial
Nil
Fig.6
COMMENT
On that basis, we conclude that 17% people know nothing about the securities
investments and 75% people have partial knowledge about it, so, some
promotional activities are required for increasing the awareness about
security market.
6) Do you have any de-mat & trading account?
ACCOUNTS PERCENTAGE
Yes 60%
No 40%
TOTAL 100%

47. Accounts Percentage
Yes
No
Fig.7
COMMENT
Only 75% respondents have de-mat and trading account and remaining 25%
says no because they don‟t know why shares move up and down.
7) In which company you have d-mat and trading account?
COMPANY PERCENTAGE
SHAREKHAN 20%
INDIAINFOLINE 38%
ICICI DIRECT 14%
INDIA BULLS 12%

48. KARVY 9%
Others 7%
TOTAL 100
Company Percentage
IndiaInfoline
Sharekhan
ICICI Direct
Indiabulls
Karvy
Others
Fig.8
COMMENT
In indiainfoline 38% respondents have de-mat & trading account because of
better services and no annual maintenance and other charges.
8) Specify the reason of satisfaction with the current broking house.
SATISFACTION PERCENTAGE
Operating expenses 18%
Services 25%
Brokerage 57%

49. TOTAL 100
Satisfaction Percentage
Operating Expenses
Services
Brokerage
Fig.9
FINDINGS
According to the survey most of the customers of“INDIAINFOLINE” says that
it is pocket friendly.
Coming to faith 70% satisfaction INDIAINFOLINE is better than others
stock brokers due to customers satisfaction.

50. Lack of promotional activities undertaken by INDIAINFOLINE. in DELHI
Region.
Main purposes of investments are returns & liquidity.
Investors take risk as well as returns into their mind while
making the investment.
Businessmen are more interested in the stock market
than the others.
Commodity market is less preferred by the investors.
People want to invest their money in the security market but they haven‟t the
proper knowledge.
People are not aware of hedging in stock market.
People pay more emphasis on brokerage than service provided by brokerage
houses.
CHAPTER-6
SUGGESTIONS
Commitment should be equalized for every person.
Provide the facility of free demonstrations for all.

51. Improvement in the opening of De-mat & contract notice procedure is
required.
There should be a limited number of clients under the relationship manger.
So that he can handle new as well as old customer properly.
Some promotional activities are required for the awareness of the customer.
People at young age should be encouraged to invest in stock market.
Seminars should be held for providing information to prospective and present
customers.
CHAPTER-7
LIMITATIONS
As only DELHI dealt in survey so it does not represent the view of the total
Indian market.

52. Size of the research may not be substantial.
There was lack of time on the part of respondents.
The survey was carried through questionnaire and the questions were based
on perception.
There may be biasness in information by market participant.
Complete data was not available due to company privacy and secrecy.
CHAPTER-8
CONCLUSION
On the basis of the study it is found that INDIAINFOLINE is better services

53. provider than the other stockbrokers because of their timely research and
personalized advice on what stocks to buy and sell. INDIAINFOLINE provide
the facility of Trade tiger as well as relationship manager facility for
encouragement and protect the interest of the investors. It also provides the
information through the internet and mobile alerts that what IPO‟s are coming
in the market and it also provides its research on the future
prospect of the IPO.Study also concludes that people are not much aware of
commodity market and while it‟s going to be biggest market in India.
The company should also organize seminars and similar activities to enhance
the knowledge of prospective and existing customers, so that they feel more
comfortable while investing in the stock market.
CHAPTER-9
BIBLIOGRAPHY
Books:

54. BERI
G C. MARKETING RESEARCH
NEW DELHI, TATA Mc GRAW-HILL PUBLISHING COMPANY LTD.
KOTHARI
RESEARCH METHODOLOGY
NEW DELHI, VIKAS PUBLISHING HOUSE PVT.LTD.1978.
GOYAL, DR.ALOK,
FINANCIAL MARKET OPERATION
NEW DELHI, V.K. (INDIA) ENTERPRISES .
Magazines :
VALUELINE (SHAREKHAN MONTHLY RESEARCH MAGAZINE)
CAPITAL MARKET (5PASISA.COM), NEW DELHI.
THE FINAPOILS (YOUR PERSONAL FINANCE ADVISOR
FROM KARVY).
Internet:
http://WWW.MONEYCONTROL.COM
http://WWW.CAPITALINE.COM
http://WWW.SHAREKHAN LTD.COM
http://WWW.INDIAINFOLINE.COM

55. http://WWW.ICICIDIRECT.COM
http://WWW.HDFCSECURITY.COM
http://WWW.KARVY.COM