Afghanistan Electronic Media Analysis (TV&Radio) October 2013 - Analysis based on 15 TV & Radio Stations. - Report cover more the 90% of total media Spend. - Most of the Afghan Channels are non commercials and running without any advertisement. - Government owned TV Channels are terrestrial. - In the October 2013 around 120 Players were active on electronic media with 158 Brands. - Total consumed time in minutes were 151,46.

1. Afghanistan Electronic Media Analysis
(TV & Radio)
October 2013

2. October 2013 Analysis
•Analysis based on 15 TV & Radio Stations.
• Report cover more the 90% of total media Spend.
• Most of the Afghan Channels are non commercials and running without any advertisement.
• Government owned TV Channels are terrestrial.
• In October 2013 around 120 Players were active on electronic media with 158 Brands.
• Total consumed time in minutes were 151,46.
About the Report

3. Brief History:
• Since 2002, press restrictions were gradually relaxed and private media diversified.
• Freedom of expression and the press is promoted in 2004.
• More than 30 Afghanistan based Television channels both Terrestrial and Satellite
• Around 100 Radio FM stations are operating in this country.
Channels & Language:
• Very few TV channels are prominent and have a viewership .
• Most of the Stations are regional and available only on antenna.
• Also, Most of the FM are regional and covering the few thousand population.
• Maximum TV Channels are Kabul based.
• Major Channels language is DARI but few are in Pashto.
• Programs in other languages also transmitting like in Persian, English, Urdu and Uzbik. Pakistani and
Indian Programs are also very favorite in Afghanis.
• Many Pakistani Ads are running in Afghanistan.
Afghan Media Insight

4. Afghanistan TV & Radio Channels being monitored by
Media Track Afghanistan wing
We are serving Afghan media market from above mentioned Afghan TV and Radio.
Historical data also available since 2009 to evaluate the market. We are serving the industry
with Media Audit, Monitoring and category analysis.

5. TOP 20 PLAYERS
Afghan TV and FM
October 2013
ISTANBUL RESTAURANT
AFGHAN TELECOM
KABUL DUBAI RESTAURANT
SPRITE 3G
ARIA CITY HOSPITAL
KAISHA HOSPITAL
KAM AIR
KABUL BANK
SCC BUILDER
BAKHTAR BANK
AFGHAN WIRELESS
ONYX CONSTRUCTION
ELECTION COMESSION
1.5
1.5
1.6
1.7
1.7
1.7
1.7
1.8
1.9
2.1
2.2
2.5
2.5
AZIZI BANK
MTN TELE COM
MINISTRY OF HEALTH
FAISAL BUSINESS CENTER
GOVT OF AFGHANISTAN
ROSHAN CORPORATION
ETISALAT
2012 saw an increase of +
3.1
3.5
3.6
4.1
4.5
6.3
20% from last year in terms of volume.
9.0

6. TOP 20 BRANDS
Afghan TV and FM
October 2013
AL BASHIR COOKING OIL
1.3
MAIWAND BANK
1.5
FINE MINERAL WATER
1.5
ISTANBUL CONSTRUCTION
1.5
KABUL DUBAI RESTAURANT
1.7
ARIA CITY HOSPITAL
1.7
KAISHA HOSPITAL
1.7
KAM AIR
1.7
KABUL BANK
1.8
SCC BUILDER
BAKHTAR BANK
COCA COLA
ONYX CONSTURCTION
AZIZI BANK
MTN TELECOM
AFGHAN TELECOM
FAISAL BUSINESS CENTER
ROSHAN CORPORATION
ETISALAT
GOVT OF AFGHANISTAN
1.9
2.1
2.2
2.6
3.1
3.6
4.1
5.0
6.3
9.0
11.7

7. TOP 20 CATAGORIES
Afghan TV and FM
October 2013
SHAMPOOS
LUBRICANTS
PHONE SETS
CORPORATE IMAGE
DIAPERS
EXHIBITIONS/FESTIVALS
MINERAL WATER/FILTERS
DETERGENT POWDERS
SAUCES/MAYONIES/PICKLES
COOKING OIL & GHEE
CARBONATED SOFT DRINKS
AIRLINES
HOTELS/RESTAURANTS
JUICES / ENERGATIC
HOSPITALS/HEALTH CLINICS
CONSTRUCTION COMPANIES
BANKS
GOVERNMENT
SHOPS/SUPER MARKETS
MOBILE PHONE OPERATORS
0.0
5.0
10.0
15.0
20.0
25.0

8. TOP CLUTTERED CHANNELS
TV / Radio Share
18.5 18.3
13.7
10.9
9.6
6.9
4.4 4.3
3.2 3.0
2.1 1.8 1.7
1.0 0.4
RADIO
6%
TV
94%
Arezu TV is most clutter channel.
Rating wise TOLO TV is at the top followed by Ariana and 1 TV.
Radio has 6% clutter share in term of consumed time.

9. TIME BAND SPLIT
Afghan TV and FM
October 2013
Lat Night
7%
Everning
15%
After Noon
19%
Late Prime Time
5%
Prime Time
32%
Morning
22%
KEY
Prime Time
1900-2200
Morning
0700-1200
After Noon
1200-1700
Everning
1700-1900
Lat Night
0000-0700
Late Prime Time
2200-0000

10. HOURLY BASED ANALYSIS
TV / Radio Share
120000
100000
80000
60000
40000
20000
0
2300-0000
2200-2300
2100-2200
2000-2100
1900-2000
1800-1900
1700-1800
1600-1700
1500-1600
1400-1500
1300-1400
1200-1300
1100-1200
1000-1100
0900-1000
0800-0900
0700-0800
0600-0700
0500-0600
0400-0500
0300-0400
0200-0300
0100-0200
0000-0100

11. CATEGORY ANALYSIS
OCTOBER 2013

12. TIME SHARE
TELECOM CATEGORY
OCTOBER 2013
MTN
TELECOM
14%
ETISALAT
41%
AFGHAN
TELECOM
16%
ROSHAN
CORPORATION
29%
Etisalat and Roshan telecom are major players in Afghan market with maximum market share.
Mobile phone operators have almost 22% share of total advertising.

13. TIME SHARE
FINANCIAL INSTITUTE
OCTOBER 2013
AFGHAN UNITED
BANK
1%
MAIWAND BANK
12%
AFGHANISTAN
COMMERCIAL BANK
9%
AFGHANISTAN
INTERNATIONAL
BANK
8%
KABUL BANK
17%
AZIZI BANK
25%
GHAZANFAR BANK
9%
BAKHTAR BANK
19%
Financial institution also have a major advertising share in Afghanistan media market which is
around 10% of total advertising.

14. For query on DATA, please contact:
Mr. Arshad Bhatti
khi@mediatrackpk.com
Phone: +9221-34289818-9
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END