A snapshot of the Radio Industry for the month of October 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

1. Radio
Monthly Report Oct13

2. About the Report
Analysis: Media Miles – Radio Tracking
Note:
Ad volume is based on minutes and ad occurrences. The figures
should be taken only as indicative not as absolute figures.
About Media Miles
Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007,
starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second
quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities
(Karachi, Lahore and Islamabad) and currently monitoring 37 stations in 6 cities
(Adding Hyderabad, Multan and Faisalabad)

3. SNAPSHOT
• Telecom topped in the advertising category followed by Beverages and Petroleum in
October, 2013
• Pepsi Pakistan was the top Advertiser in October, 2013
• Shell Advance was the top advertised brand
Ad volume is based on minutes and ad occurrences. The figures should be taken
only as indicative not as absolute figures.

4. INDUSTRY TOP 10
[CATEGORY]
(BASED ON NUMBER OF MINUTES)
Last
Month
Rank
(MINS)
(%)
No.
CATEGORIES
1
1
Telecom
18.4
2
2
Beverages
13.9
3
3
Petroleum
10.2
-
4
Dextrose
5.8
6
5
Financial Institutions
5.4
-
6
Tea
4.4
7
7
Food
3.9
-
8
Shoes
3.7
-
9
Insurance companies
2.9
-
10
Hair Care
2.8
*Top 10 Categories contributed 81.6% of the total Ad Volume.

5. INDUSTRY TOP 10
[Advertisers]
(BASED ON NUMBER OF MINUTES)
Last
Month
Rank
(MINS)
(%)
No.
CORPORATIONS
1
1
Pepsi
2
2
Nestle Pakistan
7.3
3
3
Unilever Pakistan
6.6
-
4
Shell Pakistan
6.4
5
Ufone GSM
5.7
10
6
Telenor
5.6
-
7
Mobilink
4.2
-
8
Caltex Oil Pakistan
3.8
-
9
Servis Industries
2.4
-
10
Tapal Tea
2.4
-
13.2

6. INDUSTRY TOP 10
[BRANDS]
(BASED ON NUMBER OF MINUTES)
Last
Month
Rank
(MINS)
(%)
No.
BRANDS
-
1
Shell Advance
4.4
-
2
Slice Juice
4.2
5
3
Nestle PureLife Protect
4.1
-
4
Servis Shoes
3.4
1
5
7up
3.4
-
6
Delo
3.2
-
7
Djuice
3.1
-
8
Ufone GSM
3.1
-
9
Tapal Danedar Tea Bags
2.9
-
10
Mirinda
2.8

7. Trend Analysis
Sep-Oct 2013
Advertising in Minutes*
Based on 28 Radio Stations in 6 Cities

8. Trend Analysis
Sep-Oct 2013
Share in Millions
Based on 28 Radio Stations in 6 Cities

9. TIME BAND SHARE
Advertising in Minutes
Morning and Evening time slot attracted more advertisers throughout all cities

10. CITY WISE SHARE
%Share of Advertising

11. FM Channels Share
Advertising in Minutes
• Total spent in October, 2013 was PKR 780,52,045
• Total Minutes of Advertising ran were 30,414 (minutes)

12. Average Nos. of Ads / Day
An average of 2,425 ads were aired in Karachi on FM stations per day

13. For query on DATA, please contact:
Mr. Nasir ud Din
nasir@mediamiles.biz
92-42-366 86170 -71
M: +92-300-517-7861
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END