A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of August 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY bases.

1. TV Analysis
Monthly Report Aug13

2. Trend Analysis
Comparison Jul-Aug 2013
Total Minutes of Advertising
Jul-13 Aug-13
271,820
265,665

3. Total Minutes of Advertising
Trend Analysis
YoY Comparison: August 12-August 13
Aug-12 Aug-13
267,573
265,665

4. TOP 10 CATEGORIES
19%
17%
11%
8%
6% 6% 6%
3% 3% 2%
19%
Beverages
Cellular
Communication
Detergents
PersonalProducts
Construction
Healthcare&Medical
Services
Cullinary
Education
Confectionary
Communication
Others
% Share of Advt. Minutes

5. TOP 10 ADVERTISERS
9%
8%
7%
3%
2% 2% 2% 2% 2% 2%
P&G PEPSI COLA UNILEVER RECKITT TELENOR Ufone COCA COLA TAPAL TEA Qmobile PTCL
% Share of Advt. Minutes

6. TOP 15 BRANDS
3%
3%
2%
2% 2% 2%
2%
2%
2%
2%
1% 1% 1% 1%
1%
% Share of Advt. Minutes

7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4%
4%
3%
3% 3% 3% 3%
3% 3% 3% 3%
3% 3% 3%
2%

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
4%
4%
3% 3% 3%
3% 3%
3% 3% 3% 3%
3% 2% 2% 2%

9. Genre Split in Aug 13
% Share of Advt. Minutes
NEWS
47%
Ent
41%
MUSIC
4%
MOVIES
3%
KIDS
1%
FOOD
1%
RELIGIOUS
1%
HEALTH
1%
SPORTS
1%

10. Time Band Split Aug 13
% Share of Advt. Minutes
Late Night (00:00 -
05:59)
10%
Morning Time (06:00 -
11:59)
18%
After Noon (12:00 -
16:59)
27%
Evening Time (17:00 -
18:59)
10%
Prime Time (19:00 -
22:59)
29%
Late Prime Time
(23:00 - 23:59)
6%

11. THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696