A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of October 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report Oct13

2. Trend Analysis
Comparison Sep-Oct 2013
Total Minutes of Advertising
314,421
248,810
Sep-13
Oct-13

3. Trend Analysis
YoY Comparison: Oct 12 - Oct13
Total Minutes of Advertising
314,421.3
247,956.2
Oct, 2013
Oct, 2012

4. 2%
Financial Services
16%
Other
2%
Education
Confectionary
Cullinary
Construction
9%
Healthcare &
Medical Services
Detergents
Personal Products
17%
Beverages
Cellular
Communication
TOP 10 CATEGORIES
% Share of Advt. Minutes
17%
12%
8%
7%
5%
4%

5. TOP 10 PLAYERS
% Share of Advt. Minutes
12%
6%
5%
5%
3%
UNILEVER
P&G
PEPSI COLA
COCA COLA
TELENOR
3%
Qmobile
3%
UFONE
2%
Liaquat
Hospital
2%
2%
NATIONAL
FOODS
TAPAL TEA

6. TOP 15 BRANDS
% Share of Advt. Minutes
2%
2%
2%
2%
2%
2%
Liaquat Coke
Hospital Studio
Dew
National
Recipe
Masalay
New
Ariel
Blue
Sprite
1%
PTCL
1%
Pepsi
1%
1%
1%
1%
1%
USAID Lake City Surf Head & Sooper
Bella
Excel Shoulder
Vista
Phase-I
1%
1%
Djuice
Seven
Up

7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
2%
2%
2%

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
3%
3%
3%
3%
3%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%

9. Genre Split in Oct 13
% Share of Advt. Minutes
SPORTS
2%
MOVIES
4%
MUSIC
7%
FOOD
2%
KIDS
1%
RELIGIOUS
1%
HEALTH
0%
NEWS
44%
Ent
39%

10. Time Band Split Oct 13
% Share of Advt. Minutes
Late Prime Time
(23:00 - 23:59)
6%
Prime Time (19:00 22:59)
29%
Evening
Time (17:00 - 18:59)
10%
Late Night (00:00 05:59)
10%
Morning
Time (06:00 - 11:59)
18%
After Noon (12:00 16:59)
27%

11. For query on DATA, please contact:
MEDIA BANK
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END