1. SUMMER INTERNSHIP PROJECT
On
MARKET ANALYSIS ON THE AWARENESS LEVEL OF STEM CELL
BANKING
Company’s Guide Name
Mr. Sachin Saxena
Regional Sales Manager
Pune
By
Tanya Bhalla
IB1412118
(2014-2016)

2. COMPANY PROFILE
 Cryobanks International India a JV between Life-force
Cryobanks International USA and RJ Corp founded in 2006.
 The company is focused on providing high-quality umbilical
cord blood stem cell processing, and storage for both private
and public donation purposes through ‘closed bag’ method.
 Situated in Gurgaon, Haryana
 It is operational in Thailand, UAE , Nepal ,Bangladesh and
East Africa making it only Indian Cord Blood Bank available in
International Market.

3. COMPETITORS….

4. Benefits-:
Cord Blood Stem Cells Banking
 The use of stem cells to treat critical diseases is one of the most promising
scientific areas of research undertaken over the past decade.
 One of the most prominent areas in this field involves the collection and
preservation of umbilical cord blood after birth. Umbilical Cord Blood contains a rich
source of high quality stem cells
 The risk of complication after cord blood transplantation is smaller than those from
bone marrow and/or other tissues as it’s believed these cells that carry with them
the “marks of time” and therefore their efficiency and compatibility level are lower
than stem cells obtained at birth.

5. STEPS IN CORD BLOOD BANKING
1. After birth the umbilical cord is clamped and cut
2. Cord blood is collected from umbilical cord vein by experts
3. Collected cord blood is safely packed in proprietary transfer kits and within 24
hours reach our labs
4. The sample quality is evaluated and all the required tests are conducted for
maximum safety
5. Cord blood is processed by patented technologies to yield maximum number of
stem cells
6. The end product is stored at -196 deg.C for 21 years.

6. OBJECTIVES
 To analyze the awareness of stem cell banking among Patients in Pimpri-
Chinchwad area.
 To analyze the market strengths and brand awareness of Cryobanks and its
competitors and the reasons for the same.
 To understand the attitude and beliefs of patients towards Cord-blood banking
services
 To analyze market potential through Doctors and their outlook towards Cord-blood
banking services.

7. RESEARCH METHODOLOGY
Research Instruments –
 First questionnaire was prepared to understand the patient’s response
towards Cord-Blood Banking Services.
 Another questionnaire was prepared to analyze the doctor’s response
towards Cord-Blood banking services.
Sampling Plan and Design –
 Sampling Method: Simple Random Sampling
 Sample Design: The total sample consisted of Doctors (mainly
Obstetricians/Gynecologist) and Patients (mainly female).
 Sample Size: A total of 95 samples, divided into 29 samples of Doctors and
66 samples of Patients.
Data Collection Method –
 Primary Data - In this project, primary data has been collected by the
means of questionnaire.
 Secondary Data – The secondary data involved in this project has been
gathered from the company journal, literatures and internet.

8. DATA INTERPRETATION
For Patients
Awareness of Stem Cell Banking among all Patients sample
• 36.4% are aware of stem cell banking
• 63.6% are unaware of stem cell
banking
63.6%
36.4%

9. Aware Patients’ response towards opting for Cord Blood
Banking at the time of birth of Child
• 63.6% of respondents were already
aware of stem cell banking and were not
a part of the sample for this question.
• 15.2% were aware of the stem cell
banking services and benefits
associated but were not interested in
such services
• 21.2% were aware and are interested in
opting for stem cell banking.
63.6%
21.2%
15.2%

10. Unaware patient’s response after getting a brief on stem cell banking( who
were unaware initially)
40.9%
4.5%
18.2%
36.4%
• 36.4% of respondents were already aware of stem cell
banking
• 40.9% didn’t responded with clear answer
• 4.5% clearly stated that they are not interested in such
services
• 18.2% stated that they will opt for such services in future

11. Income Level of Patients’
• 34.8% have an income level of below 3
Lakhs
• 53% have an income level between 3L-
5L
• 12.1% have an income level between
5L-8L
• For those who have an income level
higher than 8 lakhs are counted in 5L-
8L bracket.
34.8%
53%
12.2%

12. Patients’ Education Level
• 15.2% are educated till higher secondary
• 7.6% are educated till Secondary level
• 56.1% are graduates in various domains
• 21.2% are Post-Graduates in various
domains.
15.2%
7.6%
21.2%
56.1%

13. Patients’ Age Distribution
• 27.3% respondents were in the bracket of
18-25 years
• 53% are in the bracket of 25-30 years
• 15.2% are in the bracket of 30-35 years
• 4.5% are in the bracket of 35-40 years
27.3%
53%
15.25%
4.5
%

14. Current Price Satisfaction –
• 72.7% are comfortable with the current cost of
such services.
• 27.3% are not comfortable with the current
costs of such services
72.2%
27.3
%

15. For Doctors
Awareness of Stem Cell Preservation services as per
Doctors’ Common Knowledge
• As can be seen from the graph, very few
people are aware of the stem cell banking
services in the common knowledge of
doctors.
48.3%
17.2%
34.5%

16. Doctors’ Voluntary Recommendation of these
services
• 72.4% doctors do not recommend or
suggest about stem cell banking to their
patients.
• 27.6% doctors recommend or suggest
about stem cell banking to their patients.
72.4%
27.6%

17. Patients’ Response towards Doctors
Recommendations
• As per doctors, 65.5% patients
respond positively in opting for
such services.
• 34.5% respond negatively
65.5%
34.5%

18. LIMITATIONS OF THE STUDY
 Some patients didn’t provide clear answers to questions asked and
didn’t entertained the study in a serious manner.
 Doctors didn’t always gave enough time and attention towards the
questionnaire.
 Most doctors denied to meet, when were approached.
 Many patients were unclear and reluctant to disclose their incomes.
 Many unaware patients didn’t hear the whole briefing or were not
interested in it.
 A few respondents carried a very negative attitude towards this
market study.
 Language barrier was also faced while communicating with patients.

19. KEY FINDINGS
 Most patients were unaware of Cord Blood Banking
 Unaware patients responded positively after getting a brief
 Very little concern towards the cost of these services
 Doctors forward knowledge only when asked for
 On doctors recommendation, response has been outright
positive
 Very few respondents were not in favor of opting these service
at all even after being briefed about them, without disclosing
any reasons.

20. RECOMMENDATIONS
 Elaborate Marketing Programmes to be conducted to create
awareness
 Transparency in Pricing Structures.
 High-Patience approach towards lower education level people
by sales people
 Tie-Ups with hospitals and doctors.

21. Learnings
 Learned about stem cell preservation and benefits related to it
 A high potential growth in future
 Approaching doctors and prospect customers

22. Bibliography…
 http://chem445stemcell.webs.com/overview.html
 http://worldstemcellsummit.com/files/2009_report/4-9_2009.pdf
 https://www.corcell.com/benefits-of-umbilical-cord-
blood/diseases-treated/
 http://www.cryobanksindia.com/banking-benefits/why-store-
umbilical-cord/
 http://www.cryobanksindia.com

23. THANK YOU