1. CRISIS AT MARUTI
SUZUKI’S MANESAR
PLANT
1
PRESENTATION BY –
ANSHAK KALIA
NAINA CHAUDHARY
SAGAR RANJAN
SUMIT TYAGI
TANYA KAUR
11/8/2011

2. TABLE OF CONTENTS
2
S.NO. CONTENTS SLIDE NUMBER
1 OVERVIEW 3
2 PROBLEM 4
3 FALL IN DEMAND 5
4 LOSS IN OUTPUT 6-7
5 WORKERS PERSPECTIVE 8-10
6 MANAGEMENT PERSPECTIVE 11-13
7 ACTIONS TAKEN 14-15
8 FACTS 16-19
9 SOLUTION 20-23
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3. OVERVIEW
3
 India's largest passenger car company, accounting
for over 45% of the domestic car market
 First company in India to mass-produce and sell
more than a million cars
 Annually exports more than 50,000 cars
 Manufacturing facilities are located at two facilities
Gurgaon and Manesar
 It offers 14 brands and over 150 variants ranging
from peoples car Maruti 800 to the stylish hatchback
Ritz
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4. THE PROBLEM
4
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5. FALL IN DEMAND
5
 Expected fall in demand during crucial festive
season, when car sales touch the peak.
 The Manesar plant is the hub for the key 'Swift'
model, which runs a huge backlog in the retail
market.
 The bookings for the new Swift and waiting list of
customers are very high. Delay in production affect
the delivery of cars resulting in disappointment
among customers.
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6. LOSS IN OUTPUT
6
 Estimated loss of more than 90 million dollar.
 On August 24, 1,230 cars were planned to be
produced, but only 437 were assembled. Out of
which, just 96 cars could pass quality check.
 Halt in production on the 5th September, around
4000 workers rallied till the highway to block it.
 Poor dispatch numbers with respect to meeting
targets and quality control
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7. CONT.
7
 With only around 20-25 of 950-odd workers agreed
to sign the “Good Conduct” undertaking
 Production was stalled as the company barricaded
various entrances to prohibit entry of those who
refused to sign the 'good conduct bond'.
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8. PROBLEM FROM WORKERS VIEW POINT
8
 “If the floor supervisor is rude and even slaps us, he
is awarded with a promotion but in case a labourer
dares to reply, he is issued a notice on grounds of
disciplinary action," said Rajender Kumar, a
technician
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9. CONT.
9
 Revenge for June's strike.
 Cockroaches and dead flies found in the food in the hurried lunch-
break that workers earn in the canteen ½ km from the working
station.
 The tea was without tea leaves or sugar in the 7 minute break
 The company doctor give heavy doses of „instant‟ medicines even on
minor complaint so that disruption of work could be prevented.
 One day‟s wage cut of Rs.1500, two days Rs.2200, three days cut of
Rs.7-8000 is implemented, so that almost the total month‟s wage is
cut.
 One second late into punching-card entry is a day‟s wage cut, but they
have to give full production for that day too.
 Forced to fill an undertaking form, which means that in case of any
problem, workers cannot raise any objections against management.
11/8/2011

10. WORKER’S DEMAND
10
 Worker‟s demand to establish an independent union
Maruti Suzuki Employees Union (MSEU)in the
company.
 Currently, the company has one recognized union –
Maruti Udyog Kamgar Union which is dominated by
workers at the Gurgaon plant
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11. MANAGEMENT VIEW OF PROBLEM
11
“ Unhappy workers have found out a new way to disrupt
ongoing work at the plant by creating serious defects
in quality of the cars, so they would fail the
compulsory vehicle inspection (VI) quality test.”
11/8/2011
Source: http://www.ndtv.com/

12. CONT.
12
 Workers indulging in deliberate attempts to reduce
output and are compromising customer interests
 Revenge for the June strike.
 Refused to sign good conduct form which aims at
ensuring the production of good quality products.
 Employees are being charged with sabotage and
causing quality problems in the cars produced.
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13. CONT.
13
 "In the last three days, a series of serious quality
problems have been observed in the vehicles
produced. For example, vehicle door was not
properly clamped leading to doors falling during
production, wiring harnesses were found cut in
produced vehicle, dents were noticed on the body
and critical components were not fitted on to
vehicles. Such deliberate acts, if not detected during
quality checks, would have led to serious
implications and directly harmed customers," a
senior company official said.
11/8/2011

14. ACTION TAKEN AGAINST EMPLOYEES
14
 Suspension of 10 workers
 Dismissal of five
 Discontinued the services of six trainees.
 Also suspended four workers for "instigating indiscipline"
a week before
 Another four suspended in late July for manhandling
supervisors.
 Charges of sabotage and causing quality problems in the
cars produced.
 On 14th August; police force of 500 send to occupy the
factory to „prevent violent activities‟ 11/8/2011

15. CONT.
15
 The company terminated 11 workers and suspended
38 on August 29th and 30th on false charges
demanding a „good-conduct bond‟ with the state
police and administration, the media, and „bouncers‟
on its payroll as its willing pawns.
 The Maruti Suzuki Employees Union (MSEU) is
demanding as an immediate measure, the
withdrawal of the charge-sheet, termination,
suspension of the 49 workers. The workers are
sitting day-and-night at the factory gate, peeling off
the layers of Maruti Suzuki‟s “way of life”.
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16. Facts
16
 June –
1) 13-days strike demanding the recognition of the MSEU at the Manesar plant
2) Production loss of 12,600 cars, valued at about Rs 630 crore.
 July –
1) Production stopped for a day at the same plant because of strike by some
workers.
 August –
1) Reported 12.74 per cent fall in sales for August to 91,442 as compare
to the sale of 1,04,791 units in the same month last year
 September 7
1) Loss suffered is estimated at about 8,550 units, valued at about Rs 425 crore.
Source: Economic Times
11/8/2011

17. Confirmed by company‟s spokesperson
17
 Production is right now at a stop at Manesar
 Third production halt in three months at Manesar.
 The company stopped operations for 10 working
days in June
 The firm lost Rs 400 crore because of the strike.
11/8/2011

18. Fall in Shares
18
 Shares fell as much as 2 per cent on the news to
close at Rs 1,080 on the Bombay Stock Exchange
SOURCE: TIMES OF INDIA
11/8/2011

19. According to Chairman R.C. Bhargava
19
“ Manesar labour problem is essentially a political
issue and not a problem which involves any
significant demand from the workers”
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20. Solution
20
 Identified reasons of the conflict.
1. Establishment of separate union for Manesar Plant
2. Code of Conduct- Falling standards of
manufacturing.
3. Basic sanitary enhancements demanded by the
workforce.
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21. Trade Union Establishment
21
 Trade union would be established with prior
conditions: -
1. Members of the trade union to be nominated with
consent of both workers and management.
2. The leader of this union would be appointed by the
management.
 If not agreed then management would move to
plan B.
1. Technology oriented operations reducing demand
of man power.
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22. Code Of Conduct And Sanitary Problems
22
 ADOPT CHANGE PROCESS THEORY
 Unfreezing
 Change through cognitive restructuring
 Refreezing
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23. 23
Improved hygienic
conditions at
workplace reduces
employee‟s
dissatisfaction
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24. 24
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