2.  Social media marketing is the best step a
business or organization can take in this
day and age to send effective messages
about their product or organization in
general.

3.  Social media as a marketing tool is
developing rapidly.
 Wikipedia definition: “Social media
marketing is an addition to personal,
small business, corporate, and non-profit
organizations’ integrated marketing
communications plans.”
 It is a set of internet-based applications
used to expand on the basic
mechanical foundations of Web 2.0

4.  Web 2.0 refers to
Internet applications
that demonstrate
the information
sharing and
collaboration on the
World Wide Web
between users.
 Social media
marketing is all
about utilizing Web
2.0.

5.  Traditional marketing
is about delivering
an idea.
 Social media
marketing is the
same, but leaves
room for feedback.
 It builds a
relationship and
conversation.

6.  Every decision and
activity marketers
partake in must deliver
a form of return on
their investment.
 Social media
marketing must
somehow impact a
company and its
brand and their
business in general.
 Examples: viral
campaigns and
mobile marketing.

7.  Social media as a marketing tool is an
overall great investment of both time
and money.
 It will help your organization reach a
broader range of publics than using only
traditional forms of marketing in the
media.
 Technology is always evolving. In the
future, we could see the development of
Web 3.0.

8.  "Internet Marketing." Business Dictionary. WebFinance, Inc., n.d. Web. 1 Nov 2011.
<http://www.businessdictionary.com/definition/integrated-marketing-communications-
IMC.html>.
 Yost, Lauren. "You've Got... Tweets.." Parks & Recreation. 45.2 (2010): 48-53. Web. 1 Nov.
2011. <http://web.ebscohost.com/ehost/detail?sid=dd97ed9d-d9d9-4995-8954-
f8dc385e8262@sessionmgr11&vid=1&hid=15&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ==
 O'Reilly, Tim. "What is Web 2.0." O'Reilly Media. O'Reilly Media, Inc., 30 09 2005. Web. 1
Nov 2011. <http://oreilly.com/web2/archive/what-is-web-20.html>.
 Drury, Glen. "Social Media: Should Marketers Engage and How Can it be Done
Effectively?." Journal of Direct, Data and Digital Marketing Practice. (2007): 274-277.
Web. 1 Nov. 2011. <http://www.palgrave-
journals.com/dddmp/journal/v9/n3/full/4350096a.html>.
 Fred Palumbo, Paul Herbig, (1998) "International marketing tool: the Internet", Industrial
Management & Data Systems, Vol. 98 Iss: 6, pp.253 – 261. Web. 1 Nov. 2011.
<http://www.emeraldinsight.com/journals.htm?articleid=849917&show=abstract>
 Journal of Direct, Data and Digital Marketing Practice (2008) 9, 231–244.
doi:10.1057/palgrave.dddmp.4350098. Web. 1 Nov. 2011.< http://www.palgrave-
journals.com/dddmp/journal/v9/n3/abs/4350098a.html>
 Kaplan, Andreas, and Haenlein, Michael. “Users of the World, Unite! The Challenges
and Opportunities of Social Media.” Business Horizons. 53.1 (2010): 59-68. Web. 3 Nov.
2011 <http://www.sciencedirect.com/science/article/pii/S0007681309001232.>
 Kotler, Phillip, and Zaltman, Gerald. “Social Marketing: An Approach to Planned Social
Change.” Journal of Marketing. 35.3 (2005): 3-12. Web. 3 Nov. 2011.
<http://www.jstor.org/stable/1249783>.