What is your personal brand and how can you use it to achieve your goals? Learn how to promote yourself to possible employers through your online presence. Your Network is your key to creating the future you want. Find out who is in your network, who you need in your network and how to maintain those relationships to further your career. In this workshop, you will assess your current network and how it meets the needs of your future plans. You will develop a plan to strengthen, deepen and increase your network to achieve the goals you want to achieve.

1. Branding and Networking workshop by Tanya Monsef Bunger – March 2016
Branding and Networking
!
Your online presence!
2016!

2. Branding and Networking Workshop by Tanya Monsef Bunger – March 2016
take aways
Ÿ know where you are today
Ÿ know where you want to go in
2016
Ÿ have skills and role models to
help you get there
Ÿ know your network

3. Branding and Networking workshop by Tanya Monsef Bunger – March 2016
your
professional and personal
goals are your
online presence goals

4. Branding and Networking Workshop by Tanya Monsef Bunger – March 2016
skills you need to succeed
online:
experimentation!
innovation!
engagement!

5. Branding and Networking workshop by Tanya Monsef Bunger – March 2016
HOW TO MAKE IT WORK FOR YOU
it’s all part of your workflow!
approach the tools and strategies of online
social brand building as a way to do what you
are already committed to doing.
presentation matters!
how you present yourself online is similar to
how you would prepare to go to a networking
event, with longer effects

6. Branding and Networking workshop by Tanya Monsef Bunger – March 2016
what is a social brand?
how can you build one
for your purposes in
2016?

7. Branding and Networking workshop by Tanya Monsef Bunger – March 2016
social brand is your
online personal brand
your voice and strategy
in your online presence

8. Branding and Networking workshop by Tanya Monsef Bunger – March 2016
SCU Career Center

9. Branding and Networking workshop by Tanya Monsef Bunger – March 2016
it’s also perception,
ie/ image

10. Branding and Networking workshop by Tanya Monsef Bunger – March 2016
find your role models

11. Branding and Networking Workshop by Tanya Monsef Bunger – March 2016
CIA

12. Branding and Networking workshop by Tanya Monsef Bunger – March 2016

13. Branding and Networking Workshop by Tanya Monsef Bunger – March 2016
your online presence is a
platform for you to
meet your people

14. Branding and Networking Workshop by Tanya Monsef Bunger – March 2016
who are your people?

15. Branding and Networking Workshop by Tanya Monsef Bunger – March 2016
building blocks of your network
The Mentor The Coach
The Industry Insider The Trendsetter
The Connector The Idealist
The Realist The Visionary
The Partner The Wanna-Be
Based on:
http://www.careerealism.com/top-10-people-you-must-have-in-your-network/

16. Branding and Networking Workshop by Tanya Monsef Bunger – March 2016
you need to be relatable
to customers. peers. mentors. employers.

17. Branding and Networking workshop by Tanya Monsef Bunger – March 2016
you need to be findable
where are you online?
personally
professionally

18. Branding and Networking workshop by Tanya Monsef Bunger – March 2016
where are they online?
your customers, peers, mentors?
your competitors?
partners?
potential employers?

19. Branding and Networking workshop by Tanya Monsef Bunger – March 2016
how to get where you
want go in 2016
sharing !
conversation!
engagement!
community!

20. elements of engagement
who you follow
be responsive
be consistent
be vulnerable
be iterative
“polish in public”!
ultimately, it’s about
SHARING what you have
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

21. what’s your intention
for 2016?
how will you use your online
platform to reach your goals?
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

22. consider what you’ve
learned
• do you know where you are online today?
• do you know where you want to go in 2016?
• do you have skills to get there?
• do you know what you might share with others:
who, how, and where?
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

23. Branding and Networking Workshop by Tanya Monsef Bunger – March 2016
Thank you,
Santa Clara University
WOMEN IN BUSINESS
let’s connect
Twitter:
@TmonsefBunger
LinkedIn:
https://www.linkedin.com/in/tanyamonsefbunger