Ralson is India's largest bicycle tyre manufacturer. It produces 1.25 lakh bicycle tyres and 1.5 lakh tubes per day. The document analyzes Ralson's marketing mix, including its distribution network, pricing strategy, and promotional activities. It also summarizes the findings of a study on dealers' perceptions of Ralson's auto products compared to competitors like MRF and Dunlop. The study found that Ralson's brand awareness and dealer network needed improvement.

1. Summer Training Project Title : Analysis of Marketing Mix of Ram Lubhaya &Sons (Ralco) Under Guidance of: Presented By: Mr. Sartaj Bajwa Taranpreet Kaur (Faculty, PCTE) Mba-2(A)

27. Table 4.1 No. of Respondents Percentage Wholesalers 21 42% Retailers 13 26% Both 16 32% Total 50

28. Table 4.2 No. of Responses Percentage MRF 42 84% Dunlop 40 80% Ceat 39 78% Ralco 20 40% Others 22 44%

29. Table 4.3 Contribution to total sales (in % units) Percentage(%) Position MRF 1950 39 1 Dunlop 1145 22.9 2 Ceat 1000 20 3 Ralco 460 9.2 4 Others 445 8.9 Total sales 50000 100

30. Figure 4.4(a)

31. Figure 4.4(b) Maximum selling product for other companies’ tyres

32. Table 4.5 No. of Respondents Contribution Mean Score Very good(2) 3 6 0.82 Good(1) 38 38 Average(0) 6 0 Poor(-1) 3 -3 Very poor(-2) 0 0

33. Table 4.6 No. of Respondents Contribution Mean Score Very good(2) 2 4 0.52 Good(1) 28 28 Fair(0) 14 0 Poor(-1) 6 -6 Very poor(-2) 0 0

34. Table 4.7 No. of Respondents Contribution Mean Score Very good(2) 5 15 0.72 Good(1) 21 21 Fair(0) 24 0 Poor(-1) 0 0 Very poor(-2) 0 0

35. Figure 4.8

36. Figure 4.9

37. Table 4.10 No. of Respondents Contribution Mean Score Available with almost every dealer(1) 0 0 -0.62 Available with few dealers only(0) 19 0 Available with very few dealers(-1) 31 -31

38. Figure 4.11

39. Figure 4.12

40. Figure 4.13

45. Study of attributes of Ralco products viz. price, design, quality