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European Family 
Business 
Barometer 
A more confident outlook 
December 2014 
www.kpmgfamilybusiness.com 
www.europeanfamilybusinesses.eu
Welcome to our third 
edition of the Family 
Business Barometer. 
European Family Businesses 
(EFB) and KPMG have once again 
joined forces to bring an insight 
into the confidence levels of family 
businesses. This time the headline 
message is that while 
the outlook is positive the pressure 
on profitability and the war for 
talent are the key challenges. 
Family Business in Europe: still highly confident 
but strong warnings on profitability and access to 
skills 
In this third bi-annual European Family 
Business Barometer, European Family 
Businesses (EFB) and KPMG once 
again seek to bring an insight into the 
confidence levels of family businesses, 
the challenges affecting their everyday 
operations and the solutions they 
seek to ensure their development and 
sustainable growth. 
It is reassuring to see that despite 
continuing nervousness within the 
European market, the family businesses 
surveyed are consistently confident and 
optimistic in their outlook for the future. 
There are many positive indicators and 
even fewer businesses are negative in 
their forecasts. 
Although the Barometer suggests a 
positive outlook for the future, significant 
challenges still remain. Topping the 
agenda once again is the pressure on 
profitability mentioned by almost half of 
the respondents, a worrying sign as this 
is consistently a key concern across the 
last two barometers. 
Other major challenges for family 
businesses, which are rising in 
importance include firstly the war for 
talent, followed by increasing labour 
costs. While understanding that human 
capital is key to their growth and 
success, respondent family businesses 
seem increasingly concerned about their 
ability to find, attract and retain skilled 
staff coupled with making the most of 
their market potential. Companies are 
keen to exploit market opportunities and 
anticipate that greater flexibility in labor 
regulations would be beneficial. 
The research shows that an increasing 
number of businesses are ready for 
new investment, which represents an 
encouraging trend since a slight decline 
six months ago. It shows once again that 
family businesses feel confident about 
their future and they are prepared to 
invest in growth despite being conscious 
of the uncertain market conditions in 
which they are operating. 
“ 
” 
Christophe Bernard 
KPMG Global Head of Family Business 
Roger Pedder 
EFB President 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
2 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 3 
CONFIDENCE 
How do you feel about the economic situation of 
your family businesses for the next six months? 
5% 25% 70% 
Negative Neutral Confident 
(June 2014: 71%) 
(Dec 2013: 54%) 
(June 2014: 21%) 
(Dec 2013: 34%) 
(June 2014: 8%) 
(Dec 2013: 12%) 
The family business community seems 
consistent in its confidence about the 
future. This positive outlook is clearly 
evident in the survey results with only 
5% indicating a negative outlook. Even 
pressures on profitability and concerns 
about finding the right staff (see page 6) do 
not impact upon the confidence of family 
businesses in their economic prospects. 
Six months after our previous poll, the 
number of those feeling confident is stable 
at 70% of respondents indicating that they 
have a positive outlook for their business 
for the next six months. This represents 
an encouraging increase from 54% twelve 
months ago with the number of the most 
confident rising from 10% to 12%*. 
The results indicate that 25% of 
respondents are neutral about their 
economic prospects for the next six 
months, a 4% increase since last summer. 
However, it is reassuring that the number 
of respondents who are seriously 
concerned about the future has dropped to 
5%, from 12% one year ago. 
Despite the serious challenges which 
family businesses continue to face they 
seem to have become more skillful in 
responding to these issues. Access to 
finance, which has a direct impact on 
maximising opportunities for growth and 
development, does not seem to be a 
major concern any more (see page 14), 
whereas only one year ago over half of 
respondents (51%) experienced difficulties 
in funding. As a result, family businesses 
are increasingly ready to make new 
investments (see page 8). 
This insight reinforces what KPMG member 
firms and the EFB hear from family 
businesses: optimism and confidence. 
*70% constitutes 12% very confident and 58% confident. 
of family 
businesses 
70% 
surveyed indicate a positive 
outlook for their future 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
4 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 5 
In the previous six months your company has: 
Backed by their confidence, family 
businesses continue to achieve sustainable 
growth, with a rising percentage of 
companies indicating an increase in both 
turnover and staff numbers. Increased 
activity in overseas markets is also 
a positive trend. The percentage of 
businesses reporting a decrease in each 
of these three areas has reduced since 
June: in turnover from 24% to 16%, in 
staff numbers from 11% to 10% and in 
international trade from 10% to 6%. 
Following moderate sales growth in the 
first half of 2014, 54% of respondents 
are now reporting that their turnover has 
increased (compared to 44% in June 2014). 
This increase is supported by the rising 
number of businesses confident about 
their capacity to expand and commitment 
to further investments (see page 8). 
It is clear that to achieve growth, 
businesses are planning to increase 
employment levels: 48% of respondents 
have increased staff numbers in the last 
six months, a rise of 8% since June 2014. 
However recruitment can prove difficult 
and companies are experiencing difficulties 
in finding and retaining skilled staff (see 
page 6). 
Family businesses seem to have become 
more cautious about their international 
expansion and are focusing on maintaining 
their operations in foreign markets (a rise 
to 44% from 32% in June) rather than 
increasing activity (a drop to 50% from 
58% last June). Although the total number 
of respondents engaged in activities 
abroad is steady at 72%, this might reduce 
in the future as an increasing number of 
respondents are focusing on the domestic 
market as part of their growth strategy 
(see page 10). 
CONFIDENCE 
(June 2014: 40% increased; 
49% maintained; 11% decreased) 
(Dec 2013: 40% increased; 
36% maintained; 23% decreased) 
(June 2014: 58% increased; 
32% maintained; 10% decreased) 
(Dec 2013: 59% increased; 
36% maintained; 5% decreased) 
TURNOVER 
50% 
increased 44% 
maintained 
6% 
decreased 
48% 
increased 
42% 
maintained 
10% 
decreased 
54% 
increased 
30% 
maintained 
16% 
decreased 
(June 2014: 44% increased; 
32% maintained; 24% decreased) 
(Dec 2013: 43% increased; 
26% maintained; 31% decreased) 
STAFF NUMBERS 
54% 
ACTIVITIES ABROAD of respondents 
indicate an 
increase in turnover, compared 
to 44% in June 2014 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
6 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 7 
CHALLENGES AND CONCERNS 
What are the major issues facing 
your family business right now? 
While family businesses are consistently 
optimistic about the future there are a 
number of significant issues to manage. 
A decline in profitability continues to be 
the primary concern, cited by 47% of 
respondents, making it the most pressing 
challenge for the second barometer in a 
row. This represents an increase of 9% 
over the last twelve months. 
Another growing trend is the steadily 
increasing concern about recruiting and 
retaining skilled staff. The war for talent 
seems to now be a big challenge for family 
business as 42% of respondents indicate it 
among their major issues, a big swing from 
23% only one year ago. Even if this has not 
had a direct effect on their performance 
yet, not being able to attract the right 
people with the right skills will become a 
limitation for family business affecting their 
ability to growor even survive. 
The cost of labour has risen rapidly to 
third place in the list, with a swing from 
15% one year ago to 29% now. While 
businesses grow and recruit additional 
staff, the increasing labour costs in the 
competition for talent are likely to impact 
on their profitability, and may inhibit the 
future growth of family businesses. 
42% 
Concerns about profitability and staffing 
issues have overtaken concerns about 
political uncertainties and regulatory 
changes, from 33% to 27%, and 36% to 
26% respectively over the last six months. 
These are still significant concerns, 
confirming that family businesses want to 
operate in a stable, clear and predictable 
regulatory framework. 
47% 
Decline 
in profitability 
(June 2014: 49%) 
(Dec 2014: 38%) 
42% 
‘War for talent’/ 
Gaining skilled staff 
(June 2014: 36%) 
(Dec 2013: 23%) 
29% 
Increased 
cost of labour 
27% 
Political 
uncertainties 
(June 2014: 33%) 
(Dec 2013: 25%) 
Other 
(June 2014: 8%) 
(Dec 2013: 5%) 
16% 
Decrease in 
turnover 
(June 2014: 20%) 
(Dec 2013: 15%) 
26% 
Changes in 
regulation 
(June 2014: 36%) 
(Dec 2013: 23%) 
18% 
Limited access 
to finance 
(June 2014: 12%) 
(Dec 2013: 27%) 
17% 
Rising 
energy costs 
16% 
Increased 
8% tax rates 
of respondents are 
concerned about 
acquiring skilled staff 
(June 2014: 14%) 
(Dec 2013: 13%) 
(June 2014: 26%) 
(Dec 2013: 23%) 
(June 2014: 18%) 
(Dec 2013: 52%) 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
8 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 9 
Does your strategic plan include 
any investments or divestments? 
DIVESTMENTS 
5% 
NONE 
9% 
INVESTMENT STRATEGY 
Making investments continues to be the 
cornerstone of the strategic plans for 
family businesses. 86% of respondents 
(compared to 75% six months ago and 
79% one year ago) indicate that they 
have a strategic investment plan for 
their business ranging from investing 
in internationalization, diversification 
and continued development of the core 
business. This illustrates that family 
businesses are keen to leverage market 
opportunities to achieve growth. 
The figures show that investment in the 
core business continues to be the top 
priority taking over half of all planned 
investments (54%). 
This is followed by internationalization with 
25% of respondents planning to invest 
abroad. This is a 2% drop compared to 
six months ago and 4% drop compared 
to one year ago, showing a slight but 
steadily declining trend. Despite the fact 
that a great number of family businesses 
already operate beyond the domestic 
market, the decrease in investment in 
internationalization may alter the balance 
between domestic markets versus foreign 
markets in the future resulting in an 
increase in the number of poor performing 
businesses. 
21% 
Investments in 
diversification 
(June 2014: 18%) 
(Dec 2013: 19%) 
25% 
Investments in 
internationalisation 
(June 2014: 27%) 
(Dec 2013: 29%) 
54% 
Investments 
in the core 
business 
(June 2014: 55%) 
(Dec 2013: 52%) 
June 2014: 22% 
Dec 2013: 10% 
June 2014: 3% 
Dec 2013: 11% 
June 2014: 75% 
Dec 2013: 79% 
INVESTMENTS 
86% 
of respondents 
include 
86% 
investments in their strategy, 
with over half of them focusing 
on core business 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
10 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 11 
Are you thinking about 
investment opportunities? 
And if so, where? 
86% 
14% 
Yes 
No 
20% 
13% 
In my country to 
expand our market share 
Asia 
9% 
47% 
June 2014: 8% 
Dec 2013: 8% 
3% 
2% 
6% 
North 
America 
South 
America 
June 2014: 11% 
Dec 2013: 16% 
Oceania 
Africa 
0% 
Anywhere 
The future for family businesses appears to 
be even more strongly linked to domestic 
markets with a steadily increasing number 
of those choosing domestic market as 
their first investment priority. In order to 
increase their market share, almost a half of 
respondents (47%) prioritize investments 
in their own country, compared to 41% six 
months ago and 37% one year ago. 
Other 
European 
countries 
June 2014: 41% 
Dec 2013: 37% 
June 2014: 4% 
Dec 2013: 3 
June 2014: 3% 
Dec 2013: 8% 
June 2014: 11% 
Dec 2013: 7% 
June 2014: 3% 
Dec 2013: 1% 
June 2014: 19% 
Dec 2013: 20% 
of respondents 
consider their own 
47% 
country as the most attractive 
investment opportunity 
Other European countries are seen by 
family businesses as the second biggest 
market opportunity for future growth 
and 20% of those surveyed plan to focus 
investment in neighboring markets, which 
may seem attractive and less risky due to 
their proximity and familiarity. 
Only one third (33%) of the businesses in 
our research associate their future success 
with expansion into other overseas markets 
beyond Europe, a 10% drop in a one year 
period. Among the international markets, 
Asia remains the priority destination with 
13%, however Africa has decreased in 
attractiveness from 11% to 6% from June 
2014. 
INVESTMENT STRATEGY 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
12 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 13 
INTERNATIONALIZATION 
Why doesn’t your family business sell to foreign markets? 
14% 
4% Others 
Lack of 
financing 
4% 
Lack of public 
support 
34% 
Products/ 
services 
cannot be sold 
externally 20% 
24% 
Domestic 
business is 
sufficient 
Lack of 
familiarity with 
foreign markets 
Family businesses are shown to be 
cautious about exporting: they have 
reduced investment in foreign markets to 
focus more on their domestic market or 
neighboring European markets. However 
almost two thirds continue to trade 
internationally – 63% of respondents export 
abroad, a 3% increase since June 2014. 
At the same time over one third of 
respondents (37%) are not investing 
in export markets. They attribute their 
decision primarily to the fact that their 
products/services cannot be sold outside 
their country (34%) and that the domestic 
market provides sufficient demand (24%), 
both figures have increased over the last six 
months from 17% and 20% respectively. 
International expansion can offer significant 
business opportunities and is known to 
be one of two key success factors for the 
profitable growth along with innovation. 
Success in new markets requires first of 
all an open mindset and a real willingness 
of the company to capture opportunities 
these markets provide, as well as financial 
investment and commitment of time and 
management resource. This raises the 
question of whether the reasons given 
for not exporting are valid or whether 
companies are not willing to make the 
effort to expand in new markets? 
(June 2014: 17%) 
(Dec 2013: 21%) 
(June 2014: 20%) 
(Dec 2013: 20%) 
(June 2014: 35%) 
(Dec 2013: 26%) 
(June 2014: 9%) 
(Dec 2013: 26%) 
(June 2014: 2%) 
(DEc 2013: 9%) 
(June 2014: 17%) 
Dec 2013: 15%) 
On a positive note, lack of financing and lack 
of demand are not shown to be obstacles 
with only 4% of respondents indicating 
them among the main reasons. 
of family 
businesses 
63% 
sell to foreign markets 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
14 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 15 
ACCESS TO FINANCE 
In the last six months, has your family business 
experienced difficulties in accessing finance? 
The outlook for securing finance shows that 
it is not an issue for the majority of family 
businesses, with 80% of respondents 
confirming that they have not experienced 
difficulties with funding in the last six 
months. These figures are consistent 
with June 2014 and it is a significant 
improvement from one year ago when over 
half of the businesses surveyed (51%) felt 
that they had limited access to finance. 
The small proportion of those who still 
experience difficulties in accessing finance 
(20%) are concerned about the possible 
consequences for their business growth 
and success. According to 35% of those 
surveyed, underfunding can make it difficult 
to commit to new investments in the future 
and this can limit the potential of these 
businesses for future growth. 
Yes 
20% 
No 
80% 
9% 
26% 
Cash 
management 
problems 
Loss of 
control of the 
Business 
operations 
problems 
Problems accessing 
financing but without 
significant impact 
35 business % 
Difficulties in 
making new 
investments 
(June 2014: 35%) 
(Dec 2013: 20%) 
(June 2014: 33%) 
(Dec 2013: 37%) 
14% 
(June 2014: 17%) 
(Dec 2013: 17%) 
16% 
(June 2014: 14%) 
(Dec 2013: 25%) 
(June 2014: 1%) 
(Dec 2013: 1%) 
of family businesses 
do not experience any 
80% 
difficulty with access to finance 
June 2014 
Yes 
19% 
No 
81% 
(Dec 2013: No 
49%; Yes 51%) 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
16 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 17 
FINANCING 
Regarding financing, which of the following options do 
you consider the most attractive in the next six months? 
While access to funding seems not to be 
a concern for most of those surveyed, the 
most attractive forms of financing among 
family businesses continue to be traditional 
sources like bank debt and use of equity, 
indicated by 75% of respondents, the 
percentage virtually unchanged since the 
first poll one year ago. 
Although the current economic climate 
has had an impact on the ability of family 
businesses to finance their growth through 
bank loans, it remains the most popular 
method of finance for most of them, as 
reported by 47% of respondents. 
In their pursuit of sustainable growth, 
family businesses try to balance their 
financing needs with a reluctance to 
relinquish control and a desire for privacy. 
As a result, many prefer to finance through 
their own profits where possible. Twenty 
eight percent of respondents, indicated that 
their own equity is the most attractive form 
of finance. 
47% 
Bank financing (debt) 
28% 
Own equity 
(June 2014: 37%) 
(Dec 2013: 30%) 
10% 
Industrial alliances 
(June 2014: 7%) 
(Dec 2013: 7%) 
(June 2014: 36%) 
(Dec 2013: 46%) 
(June 2014: 10%) 
(Dec 2013: 2%) 
2% 
Other 
12% 
Entry of financial 
partners 
(June 2014: 9%) 
(Dec 2013: 7%) 
1% 
Alternative markets 
(eg. IPO/crowd 
funding etc.) 
(June 2014: 1%) 
(Dec 2013: 8%) 
In the current financial climate, when a 
business’ profits for re-investment are not 
sufficient and when the banks are more 
and more demanding, the possible solution 
for family business could be to shift their 
attention to other less traditional but not 
less attractive sources of external financing 
(a topic expanded upon in the recent KPMG 
Global Family Business Survey*). 
*’Family matters: Financing Family Business growth 
through individual investors’, KPMG, September 2014 
of respondents 
indicate bank 
75% 
financing and their own equity 
as their primary choice of 
funding 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
18 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 19 
What changes/improvements would you 
welcome most? 
The future success of family 
businesses is directly linked to 
human capital. By highlighting 
the war for talent and concerns 
about increased labor costs 
they are currently facing, family 
businesses have indicated 
that they would welcome 
regulatory reforms to support the 
recruitment of the skilled staff 
that many need. 
It is not surprising then that when 
asked to rank the regulatory 
changes that would have the 
greatest impact on the future 
success of their business 
and therefore would be most 
welcomed, 50% indicated 
more flexible labour market 
regulation. The figure represents 
a considerable increase from the 
39% response six months ago, 
and reinforces the consistent 
message across the research 
that people can not only be an 
organisation’s biggest asset but 
also their biggest challenge. 
50% 
Reducing the administrative 
burden is of increasing 
importance, highlighted by 
49% of respondents this time, 
compared to 42% in June 2014. 
While more favourable labour 
regulation has increased in 
importance for family businesses, 
the demands for simpler tax 
rules and for benign tax and 
administrative arrangements for 
inter-generational family business 
transfers have decreased (a drop 
from 52% to 42%, and 45% 
to 37% respectively over six 
months). These needs, though 
less urgent than before, are still 
among the top five changes 
and improvements that family 
businesses would welcome 
the most in the regulatory 
framework. 
These demands are not 
surprising and show once again 
that family businesses strive to 
operate in a favourable regulatory 
environment. 
REGULATORY ENVIRONMENT 
of respondents would 
welcome more flexible 
labour market regulation 
50% 
39%; 57% 
42%; 59% 
43% 
40%; 72% 
42% 
52%; 62% 
37% 
45%; 30% 
16% 
16%; 19% 
15% 
10%; 24% 
14% 
13%; 28% 
14%; 9% 
DEC 
2014 
JUN 
2014 
DEC 
2013 
49% 
7% 
2% 
6%; 18% 
More flexible labour market regulation 
Reduction of administrative burden 
Lower tax rates 
Simpler tax rules 
Benign tax and administrative changes for 
inter-generation family business transfers 
Better access to financing 
Infrastructure development 
Improvement to education 
Stronger anti-competitive behaviour 
legislation 
Stronger corporate compliance 
environment 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
20 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 21 
THE FUTURE FOR FAMILY BUSINESS 
What would you consider to be the top 
five key strengths of your business? 
Family businesses have always occupied 
a particular niche in the market and it is 
interesting to see that the respondents 
attribute much of the success of their 
companies to their unique characteristics. 
The rising importance of the family 
element and self-awareness of the 
traditional strengths of family businesses 
is indicated by the increased importance 
placed on the ability to take quick 
decisions, private ownership and long-term 
perspective, a swing from 34% 
to 46%, 10% to 41%, and 32% to 38% 
respectively over the year. 
The figures show that being customer-focused 
continues to be relevant to family 
businesses, with 48% indicating the ability 
to win business or customer loyalty and 
45% highlighting customer service among 
the top three of their key strengths. 
It is interesting to see the increased 
importance of financial strengths and the 
ability to access capital which, along with 
improved market conditions, can explain 
why access to finance is no longer an 
issue for most of family businesses. 
Ability to win 
business or customer 
loyalty 
(June 2014: 56%) 
Fast & flexible 
decision making 
(June 2014: 33%) 
Customer service 
(June 2014: 42%) 
Private 
ownership 
46% 
Technical 
capabilities 
Employee loyalty & 
commitment 
(June 2014: 49%) 
(June 2014: 39%) 
(June 2014: 37%) 
(June 2014: 23%) 
46% 
48% 
45% 
42% 
41% 
29% 33% 
Focusing 
on core 
business 
Attracting & 
Competitive keeping talent 
Assertive/ pricing 
aggressve 
marketing 
Size 
Other (19%) 
(18%) (16%) 
(9%) 
Jun 14: 4% 
Jun 14: 1% 
18% 20% 6% 9% 
15% 
1% 
of respondents put fast and 
flexible decision making 
processes among their key strengths 
38% 
Taking a 
long term 
perspective 
35% 
Strong brand 
or market 
presence 
(June 2014: 44%) 
Product 
design, quality 
or range (June 2014: 30%) 
DEC 2013 
0% 6% 5% 21% 
Financial 
strength 
& ability 
to access 
capital 
24% 
(17%) 
Sharing 
values & 
ethos 
22% 
(26%) 
14% 30% 25% 42% 32% 10% 
18% 12% 18% 
56% 
34% 
32% 
58% 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
22 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 23 
THE FUTURE FOR FAMILY BUSINESS 
Importance of family issues for the business 
Family business success correlates 
strongly with the ability of family members 
and non-family management to use its 
unique characteristics to be flexible and 
take quick decisions in order to tackle the 
challenges businesses face every day. 
The survey shows that a good governance 
structure, a robust succession plan and 
preservation of family control remain high 
on the agenda for family businesses and 
are indicated by the survey respondents as 
their key priorities. 
With 87% of respondents highlighting 
that having a good governance structure 
and processes in place is very important 
or important*, it is thus the most 
significant influence on success for 
family businesses. As the percentage of 
respondents selecting this factor has been 
steadily increasing over the year, it appears 
that more businesses have realized that by 
establishing a good governance framework 
to determine the clear communication and 
decision making process they considerably 
reduce the risk of future conflicts within 
the family. 
The next most important critical success 
factor, chosen by 82% of respondents, is 
the ability of family business leaders to 
prepare and train their successor well in 
advance of the leadership transfer actually 
taking place. The importance of succession 
planning is a key element of short-term 
strategy development, prioritizing 
management and ownership transfer to 
the next generation (see page 24). 
of businesses 
indicated that good 
87% 
governance structure is a key 
success factor 
Firmly maintaining family control continues 
to be seen as one of the top three success 
factors being rated as important by 81% of 
respondents. Although family businesses 
increasingly recognize the need for an 
outside influence and expertise for their 
future success**,they are still reluctant to 
lose control over the business. 
The survey also shows that financial 
literacy amongst family members and 
undertaking philanthropic activities have 
grown in importance over the last twelve 
months. 
*87% constitutes 45% very important and 42% 
important 
** KPMG Global Family Business Survey (’Family 
matters: Financing Family Business growth through 
individual investors’) provides further insight 
Preparing and training a 
successor before leadership 
succession takes place 
Dec 2013 %: IMP 67; NEU 21; NI 12 Dec 2013 %: IMP 77; NEU 10; NI 13 Dec 2013 %: IMP 72; NEU 12; NI 16 
Dec 2013 %: IMP 63; NEU 23; NI 14 Dec 2013 %: IMP 59; NEU 23; NI 18 Dec 2013 %: IMP 41; NEU 35; NI 24 
NEUTRAL 
NOT IMPORTANT 
79% 
81% 
22% 
25% 32% 
DEC 
2014 
JUN 
2014 
Maintaining 
family control of 
the business 
87% 
81% 
6% 
5% 13% 
8% 
60% 
IMPORTANT (includes those who responded ‘very important’) 
Having good 
governance structures 
and processes in place 
86% 
87% 
9% 
4% 
11%3% 
Communication 
between 
generations 
85% 
76% 
10% 
14% 
10% 
5% 6% 
6% 12% 
Balancing family 
concerns and 
business interests 
73% 
13% 
6% 
18% 
9% 
82% 
15% 
Informing 
family of 
business issues 
63% 
73% 
13% 
14% 
23% 
14% 
Financial literacy 
amongst family 
members 
63% 
29% 
11% 
24% 
13% 
Undertaking 
philanthropic 
activities 
34% 
43% 
44% 
Buying out family 
members not involved 
in the business 
24% 
26% 
29% 
45% 
28% 
48% 
Dec 2013 %: IMP 53; NEU 31; NI 16 Dec 2013 %: IMP 18; NEU 29; NI 53 Dec 2013 %: IMP 15; NEU 17; NI 68 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a 
Swiss entity. Member firms of the KPMG network of independent 
firms are affiliated with KPMG International.
24 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 25 
FAMILY BUSINESS STRATEGY 
Are you considering any options for your 
family business over the next 12 months? 
Family businesses feel confident and 
optimistic about their future and are 
developing their business plans for the 
coming year. The number of respondents 
who are planning a strategic change 
next year has risen to 50% proving once 
again that businesses are striving to be 
successful. 
After naming succession among the key 
priorities for their business, within the 
next twelve months 24% plan to pass the 
management of the business to the next 
generation and 22% plan to pass on the 
ownership. 
Another important decision 23% of 
companies are planning to undertake is 
appointing a non-family CEO while still 
retaining the control of the business within 
the family. On one hand, it confirms the 
strong desire of families to ultimately keep 
control over their companies. On the other 
hand, it shows an alternative route that 
many companies are considering in relation 
to succession. 
of respondents 
are considering 
50% 
strategic change 
50% 
Not considering 
any option 
50% 
Yes, at least 
one option 
(June 2014: No: 51%, Yes: 49%) 
(Dec 2013: No: 71%, Yes: 29%) 
10% 
Passing the 
governance 
(ultimate control) 
of the business to 
the next generation 
(June 2014: 27%) 
(Dec 2013: 19%) 
22% 
Passing the 
ownership of the 
business to the next 
generation 
(June 2014: 23%) 
(Dec 2013: 23%) 
23% 
Appointment 
of a non-family CEO 
but retaining family 
ownership/control 
(June 2014: 21%) 
(Dec 2013: 25%) 
24% 
Passing the 
management of the 
business to the next 
generation 
(June 2014: 21%) 
(Dec 2013: 23%) 
14% 
Sale of the 
business 
(June 2014: 7%) 
(Dec 2013: 10%) 
7% 
Initial Public 
Offering 
(June 2014: 1%) 
(Dec 2013: 0%) 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
26 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 27 
EUROPE 
Christophe Bernard 
Partner, Global Head of Family Business, KPMG 
T: +33 (0) 1 5568 9020 
E: cbernard@kpmg.fr 
Jesus Casado 
EFB Secretary General 
T: +34 915 230 450 
E: jcasado@europeanfamilybusinesses.eu 
Dr. Friderike Bagel 
Executive EMA Family Business, KPMG 
T: +49 (0) 211 475 8340 
E: fbagel@kpmg.com 
Tatiana Andreeva 
Project Manager, Family Business, KPMG 
T: +33 155 689 038 
E: tandreeva@kpmg.fr 
Darius Movaghar 
Senior Policy Advisor, EFB 
T: +32 (0) 2 893 97 10 
E: dmovaghar@europeanfamilybusinesses.eu 
AUSTRIA 
Yann-Georg Hansa 
Partner, KPMG 
T: +43 (0) 1 3133 2446 
E: yannhansa@kpmg.at 
Peter Humer 
Partner, KPMG 
T: +43 (0) 732 6938 2212 
E: phumer@kpmg.at 
BELGIUM 
Thomas Zwaenepoel 
Partner, KPMG 
T: +32 2 708 38 61 
E: tzwaenepoel@kpmg.com 
METHODOLOGY 
The European Family Business 
Barometer is based on the results 
of an online survey. In total 878 
completed questionnaires were 
received during the period 15 
September to 20 October 2014. 
This is the third survey of its kind 
to be conducted measuring trends 
among family businesses. 
The responses from the following 
countries have been analysed: 
• Austria 
• Belgium 
• Bulgaria 
• Cyprus 
• Finland 
• France 
• Germany 
• Greece 
• Hungary 
• Ireland 
• Italy 
• Malta 
• Poland 
• Portugal 
• Romania 
• Spain 
• The Netherlands 
• UK 
CONTACTS 
BULGARIA 
Kalin Hadjidimov 
Partner, KPMG 
T: +359 (0) 2 969 7700 
E: khadjidimov@kpmg.com 
Svetla Kaisheva 
Executive Director, FBN Bulgaria 
T: +359 (0) 2 810 3110 
E: skaisheva@fbn-bulgaria.org 
CYPRUS 
Demetris Vakis 
Partner, KPMG 
T: +357 22 20900 
E: demetris.vakis@kpmg.com.cy 
FINLAND 
Ari Engblom 
Partner, KPMG 
T: +358 (0) 20 760 3614 
E: ari.engblom@kpmg.fi 
Matti Vanhanen 
Executive Director, Perheyritysten Liitto 
E: matti.vanhanen@perheyritystenliitto.fi 
FRANCE 
Jacky Lintignat 
Partner, KPMG 
T: +33 (0) 1 55 68 90 36 
E: jlintignat@kpmg.fr 
Alexandre Montay 
Délégué Général, ASMEP-ETI 
T: +33 (0) 1 56 26 00 66 
E: a.montay@asmep-eti.fr 
Caroline Mathieu 
Déléguée Générale, FBN France 
T: +33 (0) 1 53 53 18 12 
E: caroline.mathieu@fbn-france.fr 
We trust that you have found these results 
an insightful look into the family business 
community. We look forward to continuing 
this project and shedding more light on this 
crucial sector for Europe. We hope that you 
will continue to contribute to our survey. 
Christophe Bernard 
KPMG Global Head of 
Family Business 
Roger Pedder 
EFB President 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
28 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 29 
CONTACTS 
GERMANY 
Dr. Christoph Kneip 
Partner, KPMG 
T: +49 (0) 211 475 7345 
E: ckneip@kpmg.com 
Dr. Daniel Mitrenga 
Chief Economist, 
Die Familienunternehmer – ASU e.V. 
T: +49 (0) 30 3006 5412 
E: mitrenga@familienunternehmer.eu 
GREECE 
Christian Thomas 
Partner, KPMG 
T: +30 21 1181 5815 
E: christianthomas@kpmg.gr 
HUNGARY 
Zoltán Mádi-Szabó 
Senior Manager, KPMG 
T: +36 1 88 77 331 
E: zoltan.madi-szabo@kpmg.hu 
Natália Gömbös 
Chapter Director, FBN 
T: +36 70 63 69 326 
E: gombos.natalia@fbn-h.hu 
IRELAND 
Olivia Lynch 
Partner, KPMG 
T: +353 (0) 1 410 1735 
E: olivia.lynch@kpmg.ie 
Colin O’Brien 
Partner, KPMG 
T: +353 (0) 1 410 1679 
E: colin.obrien@kpmg.ie 
ITALY 
Gianluca Geminiani 
Partner, KPMG 
T: +39 071 290 1140 
E: ggeminiani@kpmg.it 
Paolo Morosetti 
Head of International Relations 
Associazione Italiana delle Aziende Familiari 
T: +39 027 601 5237 
E: paolo.morosetti@unibocconi.it 
MALTA 
Anthony Pace 
Partner, KPMG 
T: +35 6 2563 1137 
E: anthonypace@kpmg.com.mt 
Dr. Jean-Philippe Chetcuti 
Secretary, Malta Association of Family Enterprises 
T: +356 2205 6105 
E: jpc@cclex.com 
THE NETHERLANDS 
Olaf Leurs 
Partner, KPMG Meijburg & Co 
T: +31 (0) 76 523 7514 
E: leurs.olaf@kpmg.nl 
Ernst Groenteman 
Partner, KPMG 
T: +31 (0) 20 656 7482 
E: groenteman.ernst@kpmg.nl 
Albert Jan Thomassen 
Executive Director, FBNed 
T: +31 (0) 346 258 033 
E: thomassen@fbned.nl 
POLAND 
Miroslaw Grabarek 
Partner, KPMG 
T: +48 22 528 1091 
E: mgrabarek@kpmg.pl 
PORTUGAL 
Vitor Ribeirinho 
Partner, KPMG 
T: +351 21 011 0161 
E: vribeirinho@kpmg.com 
Marina de Sá Borges 
Secretary General, 
Associação das Empresas Familiares 
T: +351 21 346 6088 
E: marina.sa.borges@empresasfamiliares.pt 
ROMANIA 
Richard Perrin 
Partner, KPMG 
T: +40 37 237 7792 
E: rperrin@kpmg.com 
SPAIN 
Juan Jose Cano Ferrer 
Partner, KPMG 
T: +34 914 563 818 
E: jjcano@kpmg.es 
Fernando Cortés 
Director of Communications and Corporate 
Relations 
Instituto de la Empresa Familiar 
T: +34 915 230 450 
E: fcortes@iefamiliar.com 
UK 
Gary Deans 
Partner, KPMG 
T: +44 (0) 141 300 5811 
E: gary.deans@kpmg.co.uk 
Mark Hastings 
Director General, The Institute for Family Business 
T: +44 (0) 207 630 6250 
E: mark.hastings@ifb.org.uk 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International. 
© 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. 
Member firms of the KPMG network of independent firms are affiliated with KPMG International.
www.kpmgfamilybusiness.com 
www.europeanfamilybusinesses.eu 
The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we 
The endeavor information to provide contained accurate herein and is timely of a general information, nature there and can is not be intended no guarantee to address that such the circumstances information is accurate of any particular as of the individual date it is or received entity. or Although that it will 
we 
endeavor continue to to be provide accurate accurate in the and future. timely No information, one should act there on can such be information no guarantee without that such appropriate information professional is accurate advice as of after the a date thorough it is received examination or that of it the 
will 
continue particular to situation. 
be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the 
© particular 2014 KPMG situation. 
International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated 
© with 2014 KPMG KPMG International. International KPMG Cooperative International (“KPMG provides International”), no client services. a Swiss entity. No member Member firm firms has any of the authority KPMG to network obligate of or independent bind KPMG firms International are affiliated 
or any 
other with KPMG member International. firm vis-à-vis KPMG third International parties, nor does provides KPMG no International client services. have No any member such authority firm has to any obligate authority or bind to obligate any member or bind firm. KPMG All International rights reserved. 
or any 
other Printed member in <Country firm vis-name>. 
à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. 
The KPMG name, logo and “cutting through complexity” are registered trademarks or trademarks of KPMG International. 
Produced by Create Graphics | CRT028401

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KPMG Study - Third EFB-KPMG European Family Business Barometer - Dec 2014

  • 1. European Family Business Barometer A more confident outlook December 2014 www.kpmgfamilybusiness.com www.europeanfamilybusinesses.eu
  • 2. Welcome to our third edition of the Family Business Barometer. European Family Businesses (EFB) and KPMG have once again joined forces to bring an insight into the confidence levels of family businesses. This time the headline message is that while the outlook is positive the pressure on profitability and the war for talent are the key challenges. Family Business in Europe: still highly confident but strong warnings on profitability and access to skills In this third bi-annual European Family Business Barometer, European Family Businesses (EFB) and KPMG once again seek to bring an insight into the confidence levels of family businesses, the challenges affecting their everyday operations and the solutions they seek to ensure their development and sustainable growth. It is reassuring to see that despite continuing nervousness within the European market, the family businesses surveyed are consistently confident and optimistic in their outlook for the future. There are many positive indicators and even fewer businesses are negative in their forecasts. Although the Barometer suggests a positive outlook for the future, significant challenges still remain. Topping the agenda once again is the pressure on profitability mentioned by almost half of the respondents, a worrying sign as this is consistently a key concern across the last two barometers. Other major challenges for family businesses, which are rising in importance include firstly the war for talent, followed by increasing labour costs. While understanding that human capital is key to their growth and success, respondent family businesses seem increasingly concerned about their ability to find, attract and retain skilled staff coupled with making the most of their market potential. Companies are keen to exploit market opportunities and anticipate that greater flexibility in labor regulations would be beneficial. The research shows that an increasing number of businesses are ready for new investment, which represents an encouraging trend since a slight decline six months ago. It shows once again that family businesses feel confident about their future and they are prepared to invest in growth despite being conscious of the uncertain market conditions in which they are operating. “ ” Christophe Bernard KPMG Global Head of Family Business Roger Pedder EFB President © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 3. 2 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 3 CONFIDENCE How do you feel about the economic situation of your family businesses for the next six months? 5% 25% 70% Negative Neutral Confident (June 2014: 71%) (Dec 2013: 54%) (June 2014: 21%) (Dec 2013: 34%) (June 2014: 8%) (Dec 2013: 12%) The family business community seems consistent in its confidence about the future. This positive outlook is clearly evident in the survey results with only 5% indicating a negative outlook. Even pressures on profitability and concerns about finding the right staff (see page 6) do not impact upon the confidence of family businesses in their economic prospects. Six months after our previous poll, the number of those feeling confident is stable at 70% of respondents indicating that they have a positive outlook for their business for the next six months. This represents an encouraging increase from 54% twelve months ago with the number of the most confident rising from 10% to 12%*. The results indicate that 25% of respondents are neutral about their economic prospects for the next six months, a 4% increase since last summer. However, it is reassuring that the number of respondents who are seriously concerned about the future has dropped to 5%, from 12% one year ago. Despite the serious challenges which family businesses continue to face they seem to have become more skillful in responding to these issues. Access to finance, which has a direct impact on maximising opportunities for growth and development, does not seem to be a major concern any more (see page 14), whereas only one year ago over half of respondents (51%) experienced difficulties in funding. As a result, family businesses are increasingly ready to make new investments (see page 8). This insight reinforces what KPMG member firms and the EFB hear from family businesses: optimism and confidence. *70% constitutes 12% very confident and 58% confident. of family businesses 70% surveyed indicate a positive outlook for their future © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 4. 4 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 5 In the previous six months your company has: Backed by their confidence, family businesses continue to achieve sustainable growth, with a rising percentage of companies indicating an increase in both turnover and staff numbers. Increased activity in overseas markets is also a positive trend. The percentage of businesses reporting a decrease in each of these three areas has reduced since June: in turnover from 24% to 16%, in staff numbers from 11% to 10% and in international trade from 10% to 6%. Following moderate sales growth in the first half of 2014, 54% of respondents are now reporting that their turnover has increased (compared to 44% in June 2014). This increase is supported by the rising number of businesses confident about their capacity to expand and commitment to further investments (see page 8). It is clear that to achieve growth, businesses are planning to increase employment levels: 48% of respondents have increased staff numbers in the last six months, a rise of 8% since June 2014. However recruitment can prove difficult and companies are experiencing difficulties in finding and retaining skilled staff (see page 6). Family businesses seem to have become more cautious about their international expansion and are focusing on maintaining their operations in foreign markets (a rise to 44% from 32% in June) rather than increasing activity (a drop to 50% from 58% last June). Although the total number of respondents engaged in activities abroad is steady at 72%, this might reduce in the future as an increasing number of respondents are focusing on the domestic market as part of their growth strategy (see page 10). CONFIDENCE (June 2014: 40% increased; 49% maintained; 11% decreased) (Dec 2013: 40% increased; 36% maintained; 23% decreased) (June 2014: 58% increased; 32% maintained; 10% decreased) (Dec 2013: 59% increased; 36% maintained; 5% decreased) TURNOVER 50% increased 44% maintained 6% decreased 48% increased 42% maintained 10% decreased 54% increased 30% maintained 16% decreased (June 2014: 44% increased; 32% maintained; 24% decreased) (Dec 2013: 43% increased; 26% maintained; 31% decreased) STAFF NUMBERS 54% ACTIVITIES ABROAD of respondents indicate an increase in turnover, compared to 44% in June 2014 © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 5. 6 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 7 CHALLENGES AND CONCERNS What are the major issues facing your family business right now? While family businesses are consistently optimistic about the future there are a number of significant issues to manage. A decline in profitability continues to be the primary concern, cited by 47% of respondents, making it the most pressing challenge for the second barometer in a row. This represents an increase of 9% over the last twelve months. Another growing trend is the steadily increasing concern about recruiting and retaining skilled staff. The war for talent seems to now be a big challenge for family business as 42% of respondents indicate it among their major issues, a big swing from 23% only one year ago. Even if this has not had a direct effect on their performance yet, not being able to attract the right people with the right skills will become a limitation for family business affecting their ability to growor even survive. The cost of labour has risen rapidly to third place in the list, with a swing from 15% one year ago to 29% now. While businesses grow and recruit additional staff, the increasing labour costs in the competition for talent are likely to impact on their profitability, and may inhibit the future growth of family businesses. 42% Concerns about profitability and staffing issues have overtaken concerns about political uncertainties and regulatory changes, from 33% to 27%, and 36% to 26% respectively over the last six months. These are still significant concerns, confirming that family businesses want to operate in a stable, clear and predictable regulatory framework. 47% Decline in profitability (June 2014: 49%) (Dec 2014: 38%) 42% ‘War for talent’/ Gaining skilled staff (June 2014: 36%) (Dec 2013: 23%) 29% Increased cost of labour 27% Political uncertainties (June 2014: 33%) (Dec 2013: 25%) Other (June 2014: 8%) (Dec 2013: 5%) 16% Decrease in turnover (June 2014: 20%) (Dec 2013: 15%) 26% Changes in regulation (June 2014: 36%) (Dec 2013: 23%) 18% Limited access to finance (June 2014: 12%) (Dec 2013: 27%) 17% Rising energy costs 16% Increased 8% tax rates of respondents are concerned about acquiring skilled staff (June 2014: 14%) (Dec 2013: 13%) (June 2014: 26%) (Dec 2013: 23%) (June 2014: 18%) (Dec 2013: 52%) © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 6. 8 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 9 Does your strategic plan include any investments or divestments? DIVESTMENTS 5% NONE 9% INVESTMENT STRATEGY Making investments continues to be the cornerstone of the strategic plans for family businesses. 86% of respondents (compared to 75% six months ago and 79% one year ago) indicate that they have a strategic investment plan for their business ranging from investing in internationalization, diversification and continued development of the core business. This illustrates that family businesses are keen to leverage market opportunities to achieve growth. The figures show that investment in the core business continues to be the top priority taking over half of all planned investments (54%). This is followed by internationalization with 25% of respondents planning to invest abroad. This is a 2% drop compared to six months ago and 4% drop compared to one year ago, showing a slight but steadily declining trend. Despite the fact that a great number of family businesses already operate beyond the domestic market, the decrease in investment in internationalization may alter the balance between domestic markets versus foreign markets in the future resulting in an increase in the number of poor performing businesses. 21% Investments in diversification (June 2014: 18%) (Dec 2013: 19%) 25% Investments in internationalisation (June 2014: 27%) (Dec 2013: 29%) 54% Investments in the core business (June 2014: 55%) (Dec 2013: 52%) June 2014: 22% Dec 2013: 10% June 2014: 3% Dec 2013: 11% June 2014: 75% Dec 2013: 79% INVESTMENTS 86% of respondents include 86% investments in their strategy, with over half of them focusing on core business © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 7. 10 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 11 Are you thinking about investment opportunities? And if so, where? 86% 14% Yes No 20% 13% In my country to expand our market share Asia 9% 47% June 2014: 8% Dec 2013: 8% 3% 2% 6% North America South America June 2014: 11% Dec 2013: 16% Oceania Africa 0% Anywhere The future for family businesses appears to be even more strongly linked to domestic markets with a steadily increasing number of those choosing domestic market as their first investment priority. In order to increase their market share, almost a half of respondents (47%) prioritize investments in their own country, compared to 41% six months ago and 37% one year ago. Other European countries June 2014: 41% Dec 2013: 37% June 2014: 4% Dec 2013: 3 June 2014: 3% Dec 2013: 8% June 2014: 11% Dec 2013: 7% June 2014: 3% Dec 2013: 1% June 2014: 19% Dec 2013: 20% of respondents consider their own 47% country as the most attractive investment opportunity Other European countries are seen by family businesses as the second biggest market opportunity for future growth and 20% of those surveyed plan to focus investment in neighboring markets, which may seem attractive and less risky due to their proximity and familiarity. Only one third (33%) of the businesses in our research associate their future success with expansion into other overseas markets beyond Europe, a 10% drop in a one year period. Among the international markets, Asia remains the priority destination with 13%, however Africa has decreased in attractiveness from 11% to 6% from June 2014. INVESTMENT STRATEGY © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 8. 12 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 13 INTERNATIONALIZATION Why doesn’t your family business sell to foreign markets? 14% 4% Others Lack of financing 4% Lack of public support 34% Products/ services cannot be sold externally 20% 24% Domestic business is sufficient Lack of familiarity with foreign markets Family businesses are shown to be cautious about exporting: they have reduced investment in foreign markets to focus more on their domestic market or neighboring European markets. However almost two thirds continue to trade internationally – 63% of respondents export abroad, a 3% increase since June 2014. At the same time over one third of respondents (37%) are not investing in export markets. They attribute their decision primarily to the fact that their products/services cannot be sold outside their country (34%) and that the domestic market provides sufficient demand (24%), both figures have increased over the last six months from 17% and 20% respectively. International expansion can offer significant business opportunities and is known to be one of two key success factors for the profitable growth along with innovation. Success in new markets requires first of all an open mindset and a real willingness of the company to capture opportunities these markets provide, as well as financial investment and commitment of time and management resource. This raises the question of whether the reasons given for not exporting are valid or whether companies are not willing to make the effort to expand in new markets? (June 2014: 17%) (Dec 2013: 21%) (June 2014: 20%) (Dec 2013: 20%) (June 2014: 35%) (Dec 2013: 26%) (June 2014: 9%) (Dec 2013: 26%) (June 2014: 2%) (DEc 2013: 9%) (June 2014: 17%) Dec 2013: 15%) On a positive note, lack of financing and lack of demand are not shown to be obstacles with only 4% of respondents indicating them among the main reasons. of family businesses 63% sell to foreign markets © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 9. 14 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 15 ACCESS TO FINANCE In the last six months, has your family business experienced difficulties in accessing finance? The outlook for securing finance shows that it is not an issue for the majority of family businesses, with 80% of respondents confirming that they have not experienced difficulties with funding in the last six months. These figures are consistent with June 2014 and it is a significant improvement from one year ago when over half of the businesses surveyed (51%) felt that they had limited access to finance. The small proportion of those who still experience difficulties in accessing finance (20%) are concerned about the possible consequences for their business growth and success. According to 35% of those surveyed, underfunding can make it difficult to commit to new investments in the future and this can limit the potential of these businesses for future growth. Yes 20% No 80% 9% 26% Cash management problems Loss of control of the Business operations problems Problems accessing financing but without significant impact 35 business % Difficulties in making new investments (June 2014: 35%) (Dec 2013: 20%) (June 2014: 33%) (Dec 2013: 37%) 14% (June 2014: 17%) (Dec 2013: 17%) 16% (June 2014: 14%) (Dec 2013: 25%) (June 2014: 1%) (Dec 2013: 1%) of family businesses do not experience any 80% difficulty with access to finance June 2014 Yes 19% No 81% (Dec 2013: No 49%; Yes 51%) © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 10. 16 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 17 FINANCING Regarding financing, which of the following options do you consider the most attractive in the next six months? While access to funding seems not to be a concern for most of those surveyed, the most attractive forms of financing among family businesses continue to be traditional sources like bank debt and use of equity, indicated by 75% of respondents, the percentage virtually unchanged since the first poll one year ago. Although the current economic climate has had an impact on the ability of family businesses to finance their growth through bank loans, it remains the most popular method of finance for most of them, as reported by 47% of respondents. In their pursuit of sustainable growth, family businesses try to balance their financing needs with a reluctance to relinquish control and a desire for privacy. As a result, many prefer to finance through their own profits where possible. Twenty eight percent of respondents, indicated that their own equity is the most attractive form of finance. 47% Bank financing (debt) 28% Own equity (June 2014: 37%) (Dec 2013: 30%) 10% Industrial alliances (June 2014: 7%) (Dec 2013: 7%) (June 2014: 36%) (Dec 2013: 46%) (June 2014: 10%) (Dec 2013: 2%) 2% Other 12% Entry of financial partners (June 2014: 9%) (Dec 2013: 7%) 1% Alternative markets (eg. IPO/crowd funding etc.) (June 2014: 1%) (Dec 2013: 8%) In the current financial climate, when a business’ profits for re-investment are not sufficient and when the banks are more and more demanding, the possible solution for family business could be to shift their attention to other less traditional but not less attractive sources of external financing (a topic expanded upon in the recent KPMG Global Family Business Survey*). *’Family matters: Financing Family Business growth through individual investors’, KPMG, September 2014 of respondents indicate bank 75% financing and their own equity as their primary choice of funding © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 11. 18 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 19 What changes/improvements would you welcome most? The future success of family businesses is directly linked to human capital. By highlighting the war for talent and concerns about increased labor costs they are currently facing, family businesses have indicated that they would welcome regulatory reforms to support the recruitment of the skilled staff that many need. It is not surprising then that when asked to rank the regulatory changes that would have the greatest impact on the future success of their business and therefore would be most welcomed, 50% indicated more flexible labour market regulation. The figure represents a considerable increase from the 39% response six months ago, and reinforces the consistent message across the research that people can not only be an organisation’s biggest asset but also their biggest challenge. 50% Reducing the administrative burden is of increasing importance, highlighted by 49% of respondents this time, compared to 42% in June 2014. While more favourable labour regulation has increased in importance for family businesses, the demands for simpler tax rules and for benign tax and administrative arrangements for inter-generational family business transfers have decreased (a drop from 52% to 42%, and 45% to 37% respectively over six months). These needs, though less urgent than before, are still among the top five changes and improvements that family businesses would welcome the most in the regulatory framework. These demands are not surprising and show once again that family businesses strive to operate in a favourable regulatory environment. REGULATORY ENVIRONMENT of respondents would welcome more flexible labour market regulation 50% 39%; 57% 42%; 59% 43% 40%; 72% 42% 52%; 62% 37% 45%; 30% 16% 16%; 19% 15% 10%; 24% 14% 13%; 28% 14%; 9% DEC 2014 JUN 2014 DEC 2013 49% 7% 2% 6%; 18% More flexible labour market regulation Reduction of administrative burden Lower tax rates Simpler tax rules Benign tax and administrative changes for inter-generation family business transfers Better access to financing Infrastructure development Improvement to education Stronger anti-competitive behaviour legislation Stronger corporate compliance environment © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 12. 20 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 21 THE FUTURE FOR FAMILY BUSINESS What would you consider to be the top five key strengths of your business? Family businesses have always occupied a particular niche in the market and it is interesting to see that the respondents attribute much of the success of their companies to their unique characteristics. The rising importance of the family element and self-awareness of the traditional strengths of family businesses is indicated by the increased importance placed on the ability to take quick decisions, private ownership and long-term perspective, a swing from 34% to 46%, 10% to 41%, and 32% to 38% respectively over the year. The figures show that being customer-focused continues to be relevant to family businesses, with 48% indicating the ability to win business or customer loyalty and 45% highlighting customer service among the top three of their key strengths. It is interesting to see the increased importance of financial strengths and the ability to access capital which, along with improved market conditions, can explain why access to finance is no longer an issue for most of family businesses. Ability to win business or customer loyalty (June 2014: 56%) Fast & flexible decision making (June 2014: 33%) Customer service (June 2014: 42%) Private ownership 46% Technical capabilities Employee loyalty & commitment (June 2014: 49%) (June 2014: 39%) (June 2014: 37%) (June 2014: 23%) 46% 48% 45% 42% 41% 29% 33% Focusing on core business Attracting & Competitive keeping talent Assertive/ pricing aggressve marketing Size Other (19%) (18%) (16%) (9%) Jun 14: 4% Jun 14: 1% 18% 20% 6% 9% 15% 1% of respondents put fast and flexible decision making processes among their key strengths 38% Taking a long term perspective 35% Strong brand or market presence (June 2014: 44%) Product design, quality or range (June 2014: 30%) DEC 2013 0% 6% 5% 21% Financial strength & ability to access capital 24% (17%) Sharing values & ethos 22% (26%) 14% 30% 25% 42% 32% 10% 18% 12% 18% 56% 34% 32% 58% © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 13. 22 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 23 THE FUTURE FOR FAMILY BUSINESS Importance of family issues for the business Family business success correlates strongly with the ability of family members and non-family management to use its unique characteristics to be flexible and take quick decisions in order to tackle the challenges businesses face every day. The survey shows that a good governance structure, a robust succession plan and preservation of family control remain high on the agenda for family businesses and are indicated by the survey respondents as their key priorities. With 87% of respondents highlighting that having a good governance structure and processes in place is very important or important*, it is thus the most significant influence on success for family businesses. As the percentage of respondents selecting this factor has been steadily increasing over the year, it appears that more businesses have realized that by establishing a good governance framework to determine the clear communication and decision making process they considerably reduce the risk of future conflicts within the family. The next most important critical success factor, chosen by 82% of respondents, is the ability of family business leaders to prepare and train their successor well in advance of the leadership transfer actually taking place. The importance of succession planning is a key element of short-term strategy development, prioritizing management and ownership transfer to the next generation (see page 24). of businesses indicated that good 87% governance structure is a key success factor Firmly maintaining family control continues to be seen as one of the top three success factors being rated as important by 81% of respondents. Although family businesses increasingly recognize the need for an outside influence and expertise for their future success**,they are still reluctant to lose control over the business. The survey also shows that financial literacy amongst family members and undertaking philanthropic activities have grown in importance over the last twelve months. *87% constitutes 45% very important and 42% important ** KPMG Global Family Business Survey (’Family matters: Financing Family Business growth through individual investors’) provides further insight Preparing and training a successor before leadership succession takes place Dec 2013 %: IMP 67; NEU 21; NI 12 Dec 2013 %: IMP 77; NEU 10; NI 13 Dec 2013 %: IMP 72; NEU 12; NI 16 Dec 2013 %: IMP 63; NEU 23; NI 14 Dec 2013 %: IMP 59; NEU 23; NI 18 Dec 2013 %: IMP 41; NEU 35; NI 24 NEUTRAL NOT IMPORTANT 79% 81% 22% 25% 32% DEC 2014 JUN 2014 Maintaining family control of the business 87% 81% 6% 5% 13% 8% 60% IMPORTANT (includes those who responded ‘very important’) Having good governance structures and processes in place 86% 87% 9% 4% 11%3% Communication between generations 85% 76% 10% 14% 10% 5% 6% 6% 12% Balancing family concerns and business interests 73% 13% 6% 18% 9% 82% 15% Informing family of business issues 63% 73% 13% 14% 23% 14% Financial literacy amongst family members 63% 29% 11% 24% 13% Undertaking philanthropic activities 34% 43% 44% Buying out family members not involved in the business 24% 26% 29% 45% 28% 48% Dec 2013 %: IMP 53; NEU 31; NI 16 Dec 2013 %: IMP 18; NEU 29; NI 53 Dec 2013 %: IMP 15; NEU 17; NI 68 © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 14. 24 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 25 FAMILY BUSINESS STRATEGY Are you considering any options for your family business over the next 12 months? Family businesses feel confident and optimistic about their future and are developing their business plans for the coming year. The number of respondents who are planning a strategic change next year has risen to 50% proving once again that businesses are striving to be successful. After naming succession among the key priorities for their business, within the next twelve months 24% plan to pass the management of the business to the next generation and 22% plan to pass on the ownership. Another important decision 23% of companies are planning to undertake is appointing a non-family CEO while still retaining the control of the business within the family. On one hand, it confirms the strong desire of families to ultimately keep control over their companies. On the other hand, it shows an alternative route that many companies are considering in relation to succession. of respondents are considering 50% strategic change 50% Not considering any option 50% Yes, at least one option (June 2014: No: 51%, Yes: 49%) (Dec 2013: No: 71%, Yes: 29%) 10% Passing the governance (ultimate control) of the business to the next generation (June 2014: 27%) (Dec 2013: 19%) 22% Passing the ownership of the business to the next generation (June 2014: 23%) (Dec 2013: 23%) 23% Appointment of a non-family CEO but retaining family ownership/control (June 2014: 21%) (Dec 2013: 25%) 24% Passing the management of the business to the next generation (June 2014: 21%) (Dec 2013: 23%) 14% Sale of the business (June 2014: 7%) (Dec 2013: 10%) 7% Initial Public Offering (June 2014: 1%) (Dec 2013: 0%) © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 15. 26 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 27 EUROPE Christophe Bernard Partner, Global Head of Family Business, KPMG T: +33 (0) 1 5568 9020 E: cbernard@kpmg.fr Jesus Casado EFB Secretary General T: +34 915 230 450 E: jcasado@europeanfamilybusinesses.eu Dr. Friderike Bagel Executive EMA Family Business, KPMG T: +49 (0) 211 475 8340 E: fbagel@kpmg.com Tatiana Andreeva Project Manager, Family Business, KPMG T: +33 155 689 038 E: tandreeva@kpmg.fr Darius Movaghar Senior Policy Advisor, EFB T: +32 (0) 2 893 97 10 E: dmovaghar@europeanfamilybusinesses.eu AUSTRIA Yann-Georg Hansa Partner, KPMG T: +43 (0) 1 3133 2446 E: yannhansa@kpmg.at Peter Humer Partner, KPMG T: +43 (0) 732 6938 2212 E: phumer@kpmg.at BELGIUM Thomas Zwaenepoel Partner, KPMG T: +32 2 708 38 61 E: tzwaenepoel@kpmg.com METHODOLOGY The European Family Business Barometer is based on the results of an online survey. In total 878 completed questionnaires were received during the period 15 September to 20 October 2014. This is the third survey of its kind to be conducted measuring trends among family businesses. The responses from the following countries have been analysed: • Austria • Belgium • Bulgaria • Cyprus • Finland • France • Germany • Greece • Hungary • Ireland • Italy • Malta • Poland • Portugal • Romania • Spain • The Netherlands • UK CONTACTS BULGARIA Kalin Hadjidimov Partner, KPMG T: +359 (0) 2 969 7700 E: khadjidimov@kpmg.com Svetla Kaisheva Executive Director, FBN Bulgaria T: +359 (0) 2 810 3110 E: skaisheva@fbn-bulgaria.org CYPRUS Demetris Vakis Partner, KPMG T: +357 22 20900 E: demetris.vakis@kpmg.com.cy FINLAND Ari Engblom Partner, KPMG T: +358 (0) 20 760 3614 E: ari.engblom@kpmg.fi Matti Vanhanen Executive Director, Perheyritysten Liitto E: matti.vanhanen@perheyritystenliitto.fi FRANCE Jacky Lintignat Partner, KPMG T: +33 (0) 1 55 68 90 36 E: jlintignat@kpmg.fr Alexandre Montay Délégué Général, ASMEP-ETI T: +33 (0) 1 56 26 00 66 E: a.montay@asmep-eti.fr Caroline Mathieu Déléguée Générale, FBN France T: +33 (0) 1 53 53 18 12 E: caroline.mathieu@fbn-france.fr We trust that you have found these results an insightful look into the family business community. We look forward to continuing this project and shedding more light on this crucial sector for Europe. We hope that you will continue to contribute to our survey. Christophe Bernard KPMG Global Head of Family Business Roger Pedder EFB President © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
  • 16. 28 | European Family Business Barometer / December 2014 European Family Business Barometer / December 2014 | 29 CONTACTS GERMANY Dr. Christoph Kneip Partner, KPMG T: +49 (0) 211 475 7345 E: ckneip@kpmg.com Dr. Daniel Mitrenga Chief Economist, Die Familienunternehmer – ASU e.V. T: +49 (0) 30 3006 5412 E: mitrenga@familienunternehmer.eu GREECE Christian Thomas Partner, KPMG T: +30 21 1181 5815 E: christianthomas@kpmg.gr HUNGARY Zoltán Mádi-Szabó Senior Manager, KPMG T: +36 1 88 77 331 E: zoltan.madi-szabo@kpmg.hu Natália Gömbös Chapter Director, FBN T: +36 70 63 69 326 E: gombos.natalia@fbn-h.hu IRELAND Olivia Lynch Partner, KPMG T: +353 (0) 1 410 1735 E: olivia.lynch@kpmg.ie Colin O’Brien Partner, KPMG T: +353 (0) 1 410 1679 E: colin.obrien@kpmg.ie ITALY Gianluca Geminiani Partner, KPMG T: +39 071 290 1140 E: ggeminiani@kpmg.it Paolo Morosetti Head of International Relations Associazione Italiana delle Aziende Familiari T: +39 027 601 5237 E: paolo.morosetti@unibocconi.it MALTA Anthony Pace Partner, KPMG T: +35 6 2563 1137 E: anthonypace@kpmg.com.mt Dr. Jean-Philippe Chetcuti Secretary, Malta Association of Family Enterprises T: +356 2205 6105 E: jpc@cclex.com THE NETHERLANDS Olaf Leurs Partner, KPMG Meijburg & Co T: +31 (0) 76 523 7514 E: leurs.olaf@kpmg.nl Ernst Groenteman Partner, KPMG T: +31 (0) 20 656 7482 E: groenteman.ernst@kpmg.nl Albert Jan Thomassen Executive Director, FBNed T: +31 (0) 346 258 033 E: thomassen@fbned.nl POLAND Miroslaw Grabarek Partner, KPMG T: +48 22 528 1091 E: mgrabarek@kpmg.pl PORTUGAL Vitor Ribeirinho Partner, KPMG T: +351 21 011 0161 E: vribeirinho@kpmg.com Marina de Sá Borges Secretary General, Associação das Empresas Familiares T: +351 21 346 6088 E: marina.sa.borges@empresasfamiliares.pt ROMANIA Richard Perrin Partner, KPMG T: +40 37 237 7792 E: rperrin@kpmg.com SPAIN Juan Jose Cano Ferrer Partner, KPMG T: +34 914 563 818 E: jjcano@kpmg.es Fernando Cortés Director of Communications and Corporate Relations Instituto de la Empresa Familiar T: +34 915 230 450 E: fcortes@iefamiliar.com UK Gary Deans Partner, KPMG T: +44 (0) 141 300 5811 E: gary.deans@kpmg.co.uk Mark Hastings Director General, The Institute for Family Business T: +44 (0) 207 630 6250 E: mark.hastings@ifb.org.uk © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.
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