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Service Outline
                                            Resume360 Business Plan Pitch by Tatsunori Hirota



○ Visionary Person
○ Entrepreneurship
                           Resume360                                  ? Visionary Person
                                                                      ○ Entrepreneurship
? Great Facilitator                                                   ? Great Facilitator
○ Charming Guy          Boss                          Mentor          ○ Charming Guy
? SNS Geek                                                            ○ SNS Geek
○ Scotch Lover                                                        ○ Scotch Lover
                                      You
? Visionary Person                                                    ? Visionary Person
○ Entrepreneurship                                                    ? Entrepreneurship
○ Great Facilitator                                                   ? Great Facilitator
? Charming Guy          Client                         Co-            ○ Charming Guy
? SNS Geek                                            worker          ○ SNS Geek
○ Scotch Lover                         ・・・                            ○ Scotch Lover




    Not only Self-PR                      But also Objective-PR
    -     Basic Information               1. Entrepreneurship (63 Guarantees)
    -     Academic Background             2. Visionary Person (54 Guarantees)
    -     Professional Career             3. Charming Guy (48 Guarantees)
    -     Skill-set                       4. SNS Geek (34 Guarantees)
    -     SNS Accounts                    5. Scotch Lover (31 Guarantees)
    -     Self-PR Statement               6. Great Facilitator (26 Guarantees)
                        ・                                    ・
                        ・                                    ・
                        ・                                    ・



Visualize Your Credit Around You



    Self-Branding                Social Recruiting              Find Specialist
Mock-up
                                                   Resume360 Business Plan Pitch by Tatsunori Hirota



About Resume360                         Create Your Resume                 Mark E. Zuckerberg

                                            Search Current Tag & Add New Tag


                                          72 people guarantee Tatsunori to be a person with…

                                            1.   Entrepreneurship              (63)   Guarantee

                                            2.   Visionary Person              (54)   Guarantee

                                            3.   Charming Guy                  (48)   Guarantee

                                            4.   SNS Geek                      (34)   Guarantee

                                            5.   Scotch Lover                  (31)   Guarantee

                                            6.   Great Facilitator             (26)   Guarantee

                                            7.   Attractive Presenter          (18)   Guarantee

        Tatsunori                           8.   Twit-holic                    (12)   Guarantee

                                            9.   PHP Programmer                (11)   Guarantee
         Hirota                            10.   Good Voice                     (8)   Guarantee
   Resume360 Founder&CEO
                                                                            Check more guarantees
  Male / 22 Years Old / Japanese
 Summary
 aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa      We recommend Tatsunori because…
 aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa                        aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
                                                           aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
                                                           aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 Education                                                 aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 -Pearson Seminar on Youth Leadership                      aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
                                                           aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
    2006.7-2006.8
                                           AAAAAAAA
 -Keio University Economics Dept
    2007.4-2013.3
                                                           aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
                                                           aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 Experience                                                aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 -Local Committee President                                aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
  AIESEC Keio Local Committee                              aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
    2008.4-2010.3                                          aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
                                            AAAAAAA
 -Ad Sales Analyst
  SLOGAN Inc.
                                                           aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
    2010.1-2010.6
                                                           aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 -Founder&CEO                                              aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
  Resume360                                                aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
    2011.8-NOW                                             aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
                                                           aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
                                                           aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 Networks                                  AAAAAAAA


                                                                        Write new recommendation
Transition Diagram
                                                    Resume360 Business Plan Pitch by Tatsunori Hirota




〜 Visualize Your Credit Around You 〜
                          aaaaaaaa
                          aaaaaaaa
                          aaaaaaaa
                          aaaaaaaa
                          aaaaaaaa
                          aaaaaaaa
                                       Example

    Create Your Resume And
     Check Your Guarantee

 Example     Example    Example




  Create Your Resume And
  Check Your Guarantee .                                     Check Your Resume




                                        Ask your
                                        friend to
                                       guarantee
Marketing Strategy
                                                                  Resume360 Business Plan Pitch by Tatsunori Hirota


                                Users                                              Ad Clients

               ・Career Sensitive People
Customer




                - Career Minded Employees
                                                                         ・Companies on Recruitment
                - IT Entrepreneurs
                                                                         ・Head Hunters
                - SOHO/Free-lance Workers
                - Americans, BRICs/VISTA etc.


                                           Online Professional Profile Services
                                Linkedin     Google Profile   About.me     Flavors.me    Zerply     Resume360
               Networking
                                  ◎               ◎             △             △           △             △
 Competitor




               Stylish UI
                                  △               △             ◎             ◎           ◎              ○
               Objective
               Evaluation         △               ×              ×            ×          ○※1          ◎※2
              ※1 :Zerply allows to evaluate for every people, and evaluation is seen&voted only on its blog parts.
              ※2: Resume360 allows to evaluate for only people who have connections with the user, and
              evaluation is seen&voted both on the profile page and blog parts.
Product




              ・Basic Plan: refer to previous 3 slides                ・Profile Targeted Ads Like LinkedIn
              ・Premium Plan: + Additional Functions                  ・Profile-cross-search for guarantees
               → More Effective Talent Matching                       →More Effective Recruiting Approach
Price




               ・Basic Plan                                           ・Quoting Price
               ・Premium Plan ($20/month)
Place




              ・Web                                                    ・Web
                                                                      ・Sales


              ・Board Members as Promoters
Promotion




                - Recruit famous VC/Angel people                     ・Sales&Marketing with Ad Agency
              ・Buzz Promotion                                        ・Web Promotion
                - Need to guarantee 3ppl when creating
                                                                      - Service user as potential client
                - Guarantees counted with non-users
                - Wall post when guarantee&guaranteed
                                                                      - Tech Media
                - Ask ppl in LinkedIn Network to guarantee
Execution&Economics
                                                                Resume360 Business Plan Pitch by Tatsunori Hirota



          2011/6         2011/9        2011/12        2012/3        2012/6        2012/9      2012/12


                       β ver.
            Develop
                      Launch
            Engineer×1
                                      Official
                             Brush-up Launch
                             Engineer×1
                             Designer×1                                                     Sell-out Exit
                                                   PDCA/Ad Agency Sales&Marketing
                             Producer×1                                                     to LinkedIn
                                                                 Engineer×2
                                                                 Designer×1
                                                                Promoter×10
                                                                   CFO×1
                                                                  CEO×1

(Users)                                                                                                     ($)
                                                                                           Monthly Sales
 20M
                                                                                                            15M



 15M

                                                                                                            10M


 10M


                                                                                                            5M
  5M
                                  Basic Plan Users




          2011/6         2011/9          2011/12       2012/3        2012/6       2012/9        2012/12




$165.6M                              = 115M(*1) × 15%(*2) × 2%(*3) × $480/Year(*4)
*1: LinkedIn Users Approximate Number
*2: Target Rate of Resume360 Users/LinkedIn Users (ref. FarmVille Users/Facebook Users: 15%)
*3: Target Rate of Paid Users (ref. Evernote: 2%)
*4: Target ARPPU of Premium Membership Business (ref. LinkedIn: $491.5)

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Pitch resume360

  • 1. Service Outline Resume360 Business Plan Pitch by Tatsunori Hirota ○ Visionary Person ○ Entrepreneurship Resume360 ? Visionary Person ○ Entrepreneurship ? Great Facilitator ? Great Facilitator ○ Charming Guy Boss Mentor ○ Charming Guy ? SNS Geek ○ SNS Geek ○ Scotch Lover ○ Scotch Lover You ? Visionary Person ? Visionary Person ○ Entrepreneurship ? Entrepreneurship ○ Great Facilitator ? Great Facilitator ? Charming Guy Client Co- ○ Charming Guy ? SNS Geek worker ○ SNS Geek ○ Scotch Lover ・・・ ○ Scotch Lover Not only Self-PR But also Objective-PR - Basic Information 1. Entrepreneurship (63 Guarantees) - Academic Background 2. Visionary Person (54 Guarantees) - Professional Career 3. Charming Guy (48 Guarantees) - Skill-set 4. SNS Geek (34 Guarantees) - SNS Accounts 5. Scotch Lover (31 Guarantees) - Self-PR Statement 6. Great Facilitator (26 Guarantees) ・ ・ ・ ・ ・ ・ Visualize Your Credit Around You Self-Branding Social Recruiting Find Specialist
  • 2. Mock-up Resume360 Business Plan Pitch by Tatsunori Hirota About Resume360 Create Your Resume Mark E. Zuckerberg Search Current Tag & Add New Tag 72 people guarantee Tatsunori to be a person with… 1. Entrepreneurship (63) Guarantee 2. Visionary Person (54) Guarantee 3. Charming Guy (48) Guarantee 4. SNS Geek (34) Guarantee 5. Scotch Lover (31) Guarantee 6. Great Facilitator (26) Guarantee 7. Attractive Presenter (18) Guarantee Tatsunori 8. Twit-holic (12) Guarantee 9. PHP Programmer (11) Guarantee Hirota 10. Good Voice (8) Guarantee Resume360 Founder&CEO Check more guarantees Male / 22 Years Old / Japanese Summary aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa We recommend Tatsunori because… aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa Education aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa -Pearson Seminar on Youth Leadership aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa 2006.7-2006.8 AAAAAAAA -Keio University Economics Dept 2007.4-2013.3 aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa Experience aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa -Local Committee President aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa AIESEC Keio Local Committee aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa 2008.4-2010.3 aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa AAAAAAA -Ad Sales Analyst SLOGAN Inc. aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa 2010.1-2010.6 aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa -Founder&CEO aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa Resume360 aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa 2011.8-NOW aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa Networks AAAAAAAA Write new recommendation
  • 3. Transition Diagram Resume360 Business Plan Pitch by Tatsunori Hirota 〜 Visualize Your Credit Around You 〜 aaaaaaaa aaaaaaaa aaaaaaaa aaaaaaaa aaaaaaaa aaaaaaaa Example Create Your Resume And Check Your Guarantee Example Example Example Create Your Resume And Check Your Guarantee . Check Your Resume Ask your friend to guarantee
  • 4. Marketing Strategy Resume360 Business Plan Pitch by Tatsunori Hirota Users Ad Clients ・Career Sensitive People Customer - Career Minded Employees ・Companies on Recruitment - IT Entrepreneurs ・Head Hunters - SOHO/Free-lance Workers - Americans, BRICs/VISTA etc. Online Professional Profile Services Linkedin Google Profile About.me Flavors.me Zerply Resume360 Networking ◎ ◎ △ △ △ △ Competitor Stylish UI △ △ ◎ ◎ ◎ ○ Objective Evaluation △ × × × ○※1 ◎※2 ※1 :Zerply allows to evaluate for every people, and evaluation is seen&voted only on its blog parts. ※2: Resume360 allows to evaluate for only people who have connections with the user, and evaluation is seen&voted both on the profile page and blog parts. Product ・Basic Plan: refer to previous 3 slides ・Profile Targeted Ads Like LinkedIn ・Premium Plan: + Additional Functions ・Profile-cross-search for guarantees → More Effective Talent Matching →More Effective Recruiting Approach Price ・Basic Plan ・Quoting Price ・Premium Plan ($20/month) Place ・Web ・Web ・Sales ・Board Members as Promoters Promotion - Recruit famous VC/Angel people ・Sales&Marketing with Ad Agency ・Buzz Promotion ・Web Promotion - Need to guarantee 3ppl when creating - Service user as potential client - Guarantees counted with non-users - Wall post when guarantee&guaranteed - Tech Media - Ask ppl in LinkedIn Network to guarantee
  • 5. Execution&Economics Resume360 Business Plan Pitch by Tatsunori Hirota 2011/6 2011/9 2011/12 2012/3 2012/6 2012/9 2012/12 β ver. Develop Launch Engineer×1 Official Brush-up Launch Engineer×1 Designer×1 Sell-out Exit PDCA/Ad Agency Sales&Marketing Producer×1 to LinkedIn Engineer×2 Designer×1 Promoter×10 CFO×1 CEO×1 (Users) ($) Monthly Sales 20M 15M 15M 10M 10M 5M 5M Basic Plan Users 2011/6 2011/9 2011/12 2012/3 2012/6 2012/9 2012/12 $165.6M = 115M(*1) × 15%(*2) × 2%(*3) × $480/Year(*4) *1: LinkedIn Users Approximate Number *2: Target Rate of Resume360 Users/LinkedIn Users (ref. FarmVille Users/Facebook Users: 15%) *3: Target Rate of Paid Users (ref. Evernote: 2%) *4: Target ARPPU of Premium Membership Business (ref. LinkedIn: $491.5)