The new interface of GTM is designed to make working with Google Tag Manager easier and more intuitive. However, there are few changes that users need to be aware of before migrating to V2. In this webinar, Phil Pearce (Senior Web Analyst, GA Top Contributor, PPC Guru and Excel Ninja), will tell you everything you need to know about the Version 2 of Google Tag Manager. You’ll learn: * What's New in GTM V2 * Difference between GTM V1 & V2 * Walkthrough of new GTM interface * How to Upgrade to GTM V2 (Including a Quick Checklist) * Mistakes to Avoid While Upgrading to GTM V2 ... plus, much more! Watch the Webinar Video - http://www.tatvic.com/webinar/google-tag-manager-v2/

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Everything You Need to Know about
Google Tag Manager (GTM) V2
Feb 18th, 2015
FREE Webinar by

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Our Speakers
Phil Pearce
Senior Web Analyst, GA Top Contributor
& GTM specialist
@philpearce
Bhoomika Joshi (Host)
Implementation Specialist
(Tatvic)
@ bhoomikajoshi04

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About Phil Pearce
Web Analytics
Exchange
mentor
750 GA
questions answered
Tracking
protection
group
Welcome
Phil Pearce
Google Analytics Expert and GTM specialist
www.linkedin.com/in/philpearce

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Outline
1. Difference between GTM V1 & V2
2. Walkthrough of new GTM V2 interface & triggers
3. How to upgrade & upgrade checklist
4. Mistakes to avoid when upgrading
5. Questions

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1. Difference between GTM V1 & V2

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Difference between GTM V1 & V2
• Names have changed
• New features
• Auto-event tag workflow

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Difference between GTM V1 & V2
Macros Variables
• Runtime Values
Rules Triggers
• Conditions
Tags
• HTML code that
added to pages
Names
• Macros = Variables
• Rules = Triggers

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Difference between GTM V1 & V2
New features
• {{Container ID}} macro
• Element ID`s split into Form ID`s & Click ID`s

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Difference between GTM V1 & V2
• Custom Defaults for
Variables now possible
.

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Difference between GTM V1 & V2
Auto-event tag workflow
• Now very different &
hopefully simpler

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What has not changed
• DataLayer, code snippet and number of Template
tags have not changed
It is just the User Interface is different

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Custom HTML is unchanged

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2. Walkthrough of new GTM V2 interface & triggers

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Walkthrough of new GTM V2 interface & triggers
Walkthrough of new GTM V2 interface & variables

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I am just going to open
up old UI to...
-Show summary
-Variables
Walkthrough of new GTM V2 interface & triggers
Example container:
Login: coolgtmstuff@gmail.com
Password: philrulesgtm3
bootstrap - OLD UI [JSON file]
bit.ly/oldgtm
bootstrap - NEW UI [JSON file]
bit.ly/newgtmv2

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Create New Click listener trigger example...
Walkthrough of new GTM V2 interface & triggers

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Walkthrough of new GTM V2 interface & triggers
New Triggers workflow

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Walkthrough of new GTM V2 interface & triggers
Walkthrough of new GTM V2 interface & triggers

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Trigger position now easier to set

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Outline
3. How to manually upgrade

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Live example of a manual migration using
http://enhancedecommerce.appspot.com/

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Outline
4. Mistakes to avoid when upgrading

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Mistakes to avoid when upgrading
1. Variable name typos
2. Double Triggers
3. Change All pages or Global Blocking rules
4. Export to a new V1 account, and press
migrated to test the auto-migrations.
5. Using a QA environment or injected GTM
browser tests
6. Do basic GTM training to reduce errors

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And... Be careful of the
“one click” to publish button ;)
Mistakes to avoid when upgrading

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Planning GTM

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• Watch this Webinar Video - http://bit.ly/1AqKnUc
• Learn more about GTM by downloading this Exclusive GTM
Dev guide: bit.ly/gtmdevguide2
• GTM Training You Tube Playlist - http://bit.ly/gtm-training-
playlist
• How a dataLayer can help SEO - bit.ly/seodatalayer2
• Join GTM community on Google+ to stay updated:
bit.ly/gtmcommunity
More GTM Resources

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Phil Pearce
Twitter: @philpearce
Thank You!

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Upcoming Webinar
How to Use Google Analytics to Drive SEO
Benefit?
When: 31st March, 2015 – 9 AM PT/ 12 PM ET
You’ll learn:
• Why use Organic Search Sources Feature of Universal Analytics?
• How to Improve the data quality by detecting Spam Referrals & Bots
• How to use 404 Reports to Detect Lost Link Opportunities
• Reporting & Analyzing Google Panda
Register - http://bit.ly/1AbQLQp Alexander Holl
(CEO at 121WATT)
Guest Speaker