The purpose of "SC.USSD Push" software and hardware complex is bulk USSD push messaging and adding advertising messages at the end of USSD responses from various services in the MNO network. The platform supports both regular USSD messages and complex dialogs (USSD menus).

1. SC.USSD Push
Bulk USSD Notification Organization System
with Dialog Capability
Krasnoyarsk, 2014

2. SC.USSD Push
Our Offer
The purpose of SC.USSD Push is bulk USSD Push messaging,
as well as proxying of the MNO’s USSD-services
and adding advertisements to the traffic
The USSD technology is supported
by most phone models
98%

3. SC.USSD Push
Bulk USSD messaging
Push messages are sent using subscriber lists prepared in the system
Capability to import and export number lists from file (CSV, Excel)
or database
Hundreds of
USSD per
second
Easy control
using a web
interface
USSD Push

4. SC.USSD Push
USSD menu
The USSD menus
are formed using the web interface
The platform supports both regular
USSD messages and
complex dialogs (USSD menus)
A new channel
for
communication
with subscribers
RejectAccept

5. SC.USSD Push
Subscriber response processing
In addition to sending USSD messages, the system has
the capability to process subscriber responses,
in particular subscribing to new services, etc.

6. SC.USSD Push
USSD service proxying
 Advertising message validity period
 Total length of the modified USSD response
(limitation of USSD response length)
 History of ad displays per subscriber (e. g. an
advertisement should not be displayed more than
once per day)
 Other parameters on the customer’s request
Adding advertising messages at the end of
USSD responses from various services in the MNO
network will help deliver the information to the
subscribers in a reliable and effective way
Proxying
parameters

7. 4
2
SC.USSD Push
USSD service proxying
1
3
A subscriber sends
a query to a USSD
service number
SC.USSD Push
Service in the
MNO network
*111#
Service
text
+
Ad
After receiving a response
from the real service, the platform
adds an advertisement
and sends the response
to the subscriber
SC.USSD Push

8. SC.USSD Push
Targeting
Various parameters may be taken into account
while selecting a suitable advertising campaign:
These targeting parameters are approved
during the platform implementation stage
● Subscriber region
● Number of SMS messages
● Mobile device operating system
● Data traffic
● APRU
● etc.

9. SC.USSD Push
Fully functional API
 Viewing the history of the subscriber’s queries during a specified period
 Adding/removing the subscriber’s number to/from the bulk messaging list
 Clearing the numbers list
 Creating/deleting a bulk messaging session
 Launching and stopping bulk messaging
 Sending USSD messages (menus) to the subscriber without creating a bulk
messaging session
 And many other features
The API provides full access
to the platform functions, such as:

10. SC.USSD Push
Collection of statistics on platform operation
The system provides statistics on:
 Completed bulk messaging sessions
 Advertising campaigns
 Platform load
 etc.

11. SC.USSD Push
Integration Scheme
FrontEndMSC BackEnd
Billing
Sigtran
Subscribers
SC.USSD Push
Other systems in
MNO’s network
SS7
SQL
HTTP
Web interface
HTTP,
HTTPS,
SOAP,
Diameter
HTTP,
HTTPS,
SOAP,
Diameter
HTTP
MNO’s services
SMPP
Other USSD
centers

12. SC.USSD Push
Advantages
 A new channel for communication with subscribers
 Bilateral interaction with subscribers
 Addition of advertising endings to the existing
USSD services without modification
 Advertisement targeting by various parameters
 Versatile integration: various protocols
(SMPP, MAP, SIGTRAN, HTTP, SOAP, DB query) with flexible
architecture

13. About the Company
Svyazcom solutions
provide services to over
million
subscribers
successful installations
for Russian and
CIS companies
80
Svyazcom is a developer of platform VAS solutions
and specialized software for mobile network operators
and service providers
200

14. Our Clients
Mobile network operators
Content and service providers

15. Gleb Maginskiy
glemag@svyazcom.ru
tel./fax: +7 (391) 227-74-03
www.svyazcom..ru
USSD Push
from Svyazcom