1. Gender: Male
Age: 11-16
Class/job: Lower middle class or upper lower class (C2,D).
Interests: People who are football fans and go and watch
football matches. Also watch match of the day and may be
into marvel films.
Tribe: These people are a mix between new casuals and
football junkies because they like looking nice when they go
to matches and also love football.

2. Gender: Female
Age: 9-16
Class/job: Lower middle class or upper middle class.
Interest: People who like 1D and also like going to
the concerts. Also like looking good and dating
boys.
Tribes: Fan girls, because they gossip a lot and
follow there favourite band around. Fan girls like
music, ( hip-hop, pop and R&B). The like
shops/brands such as, ( ray ban, top shop, new look
and Claire's ). They like films like Pitch perfect and
1D the film ( this is us ).