Here's a tutorial on how to maximize the utilization major of social media sites mainly Facebook, Twitter and Google+. Credits go to the author Thomas Cruz & DMCI Homes -http://www.dmcihomes.com/ Philippines prime home builder.

1. Topping Real Estate Market Through
Facebook, Twitter and Google Plus!
High Profile Social Media Marketing Tutorial
1

2. Social media networks has changed business marketing DOES
we can conclude that utilizing Social Media is the best
MARKETING TOOL!
2

3. Therefore…
Let us share to you how major Social
Networks can help your online business
especially Real Estate.
3

4. Facebook
4

5. Why Utilize Facebook?
• As of April 2012 Facebook has a total users of 901
Million.
• Facebook’s Alexa Rank is 2.
5

6. Goals
• We want people to find our page
• We want to establish connection and engagement
• We want to create a community
• We want to promote our content
6

7. Difference between Personal Profile and Business Page?
• To be able to create a business page you
first need to have your personal profile
thus:
– A personal profile has friends (mutual acceptance) &
used to create a business page.
This is your personal Profile
7

8. Difference between Personal Profile and Business Page? Continued…
• A business page has fans (One way sharing)
This is the business page.
8

9. Common Mistake!
• Profiles are not for companies – profiles are design for people.
• Thus you need to create a business page from your Facebook
account.
9

10. Creating a Facebook Fan Page!
• Open http://www.facebook.com/. And click Create a
Page.
10

11. Creating a Facebook Fan Page! continued…
• Choose the type of page!
Often times real
estate refers to
local business.
That’s why in this
example we
picked the first
option.
11

12. Creating a Facebook Fan Page! continued…
• Fill up the data for your business.
Add Company information.
Click “Get Started”
12

13. Creating a Facebook Fan Page! continued…
• If you have an existing user account, you will need to login to
continue.
• Else, you need to sign up for a new user account
• A confirmation link will be sent to your email.
13

14. Creating a Facebook Fan Page! continued…
• After you confirm, you can
now edit information about
your business.
• Add your profile photo.
• Make sure you optimize
your page in order for
search engines can find it.
14

15. Here’s how you optimize you FB fan page.
• Optimize page in order for it
to reflect what your business
offers. Surely you won’t add
details that are far to what
you offer.
• In optimizing, using long tail
keywords would be better
than adding your short tail
keywords.
– Ex:
Condominiums for sale in the Philippines
15

16. Creating a Facebook Fan Page! continued…
• Invite your friends to
become fan of your page.
• Ask your friends to
encourage others to be a
fan too!
• Start posting updates,
promos and news about
your real estate business. Sample update
from FB fan page.
16

17. Now that you have you Fan Page, what’s next?
• Having a Fan Page is not enough, you have to PROMOTE!
17

18. Here are simple marketing tips…
• Optimize FB fan page
• Vanity URL – ex.
http://www.facebook.com/dmcihomesofficial
• Connect your Youtube Channel
• Connect you Twitter Account for easy updates
• Use Tags
• Add description to your links
• Post 2-4 posts a day
• Best day to post is Thursday and Friday, @ 11 am, 3pm
and 8pm
18

19. Reminder!
• Facebook fans don’t buy houses,
humans do! That is why you have
to established engagement to your
fans. Having a Fan Page is just the
1st step.
19

20. Twitter
20

21. Why utilize Twitter?
• As of March 2012 it was reported that Twitter has 175
Million users.
• Alexa Rank is 8
21

22. What is Twitter?
• It is a micro blogging site that allows users to post
updates in 140 characters or less.
• Twitter is just like a “What are you doing now” type of
blogging.
• It lets you communicate with followers.
22

23. Creating a Twitter Account
• Visit http://www.twitter.com/ and fill the text boxes and click Sign up
for Twitter.
23

24. Creating a Twitter Account… Continued…
• Once you signed up you will be receiving a confirmation
email.
• Click the link on the email.
• Once clicked, you can now update your profile and start
following people within your interests.
24

25. Branding Your Real Estate Business
• First thing you need to do is to grab a branded Twitter name.
– Ex. DMCI Homes Official @dmcihomesonline
25

26. Branding Your Real Estate Business… Continued…
• Showcase links from your blog posts.
• Tweet to promote links from your site.
• Tweet about promos to your followers.
• Do not over promote, instead limit it to links only related to
your niche.
26

27. Reminder!
• You have to tweet interesting
topics so that you can get the
ROI you want! Tweeting with
just plain links will not help
you. Remember, make your
tweet interesting so that it will
capture your followers
curiosity and get possible
retweets! :D
27

28. Google Plus
28

29. Why utilize Google Plus
• As of April 2012 Google+ has a total of 170 Million users.
• You can create a Google+ Business Page that will rank high
on Google SERPs.
29

30. Creating a Google Plus Business Page
• The first thing as I always say is to create your own account.
In this a Google+ Account is needed. =P
Click +You to create a
Google+ account
30

31. Creating a Google Plus Business Page… Continued…
Log-in here. Sign up new Google+
Account.
31

32. Creating a Google Plus Business Page… Continued…
• After creating a new Google+ account, you can see a create
a page link on the footer of the Google Plus page.
32

33. Creating a Google Plus Business Page… Continued…
• The next thing you need to do is to select a category.
33

34. Creating a Google Plus Business Page… Continued…
• After selecting a category, you can now manage you
Google+ business page
• Fill up the information about you business such as
address, contact number and of course your website.
• Add photos of your services and products being offered.
34

35. Did You Know!
• The Google+ “+1” button is equivalent to Facebook’s
“Like” button.
35

36. Here are 9 ways Google+ can help a Real Estate Business
• Improves your search engine (SE) rankings.
• Plus for collaboration with same niches.
• Google Hangouts let’s you video chat with colleagues,
customers and media (for free!)
36

37. Here are 9 ways Google+ can help a Real Estate Business… Continued…
• With Google+ Circles – it lets you send messages to the right
audience.
• Focus Groups
• Great for B2B Marketing
• Powerful PR Tool
• Helps promote your Brand
• High level way of advertising
37

38. Reminder!
• Google+ might be a new social
media network but it has all the
potential features that can help
boost your sites overall
performance. Make sure you
utilize the business page and start
increasing your circles as well as
posting relevant links related to
your real estate business.
38

39. Conclusion
• Clearly, these major social
media networks would really
help boost not only your
websites traffic but as well as
establish your brand, improve
your search rankings and of
course increase your
conversion rate!
39

40. Credits to the Author:
• This presentation was created by Thomas Cruz, a social
media expert and businessman in the Philippines. Thomas is
currently engaged to real estate property developments and
investments in the country.
• Credits also goes to http://www.dmcihomes.com/ and
http://www.dmcileasing.com/
40