Grow Your Business Using Social Media

Grow Your
Business Using
Social Media
julie@musialmarketing.com
www.musialmarketing.com

Key Take-aways

•Why you need to be on the internet and Social Media
•Your website is the nucleus of your business!
•Social media drives people to your website
•Difference between outbound and inbound media
•How much time should you spend on social media
•Social media strategy and automation
•How to measure your effectiveness

Inbound versus Outbound Media
Outbound
Radio/TV
Intrusive, unwanted, big investment
Immediate results
Stops when you stop buying

Inbound: Creating magnetic content that makes people want more
Brings people to you
Not intrusive – people looking for you
Takes time to develop
Lasts for a long time online


1971 First email ever sent
1982 Internet was interconnected WorldWide
1990 Internet service providers emerged
1992 First text message
1995 decommissioned and all restrictions removed internet
1995 First item sold on Ebay/First book sold on Amazon
1997 Google.com was registered

2001 Apple Ipod
2003 First word on Skype
2003 LinkedIn began
2004 Facebook began
2005 First YouTube video
2006 First Tweet
2010 Pinterest Launched
2010 Instagram
2011 Google+ Launched
2012 Internet 2.4 billion users
By 2016 3 billion more people will get connected to the internet


Cyber Monday Turns 8 Years Old this Year!



Nucleus-services-a45+
Gator Crossing

Inbound Marketing
Brings traffic into you by publishing
Great content – slowly develops
Trust. Everything you do should
Direct people to your website.

Outbound Marketing
Broadcasts an intrusive message
to the Masses with dated campaigns.


How to Get Started With a Growth Mindset
• Choose one skill you want to improve. Let’s say you
want to learn how to use social media/internet.
• Put yourself in a growth mindset. Think about
learning, challenge and effort as a positive force in your
life , not an overwhelming prospect.
• Find training related to the skill you have chosen.
Watch social media/internet tutorials, study others
using it successfully and read a good book about it.
• Make a specific, written plan to implement what you
have learned.


Direct people to your website using Social Media
Nurture your leads and turn them into customers

www.musialmarketing.com1

The Power of Facebook


Heather Cleveland Design


#1 I don’t need to be online that’s for other businesses who don’t
Have customers already!


#2 I’m Afraid to Share Too Much!
#3 I’m totally overwhelmed and confused. VA,
1-platform, automate.
#4 I don’t know what to say-solve
#5 Too much to do!
#6 I already network, isn’t that enough?
#7 I don’t have the time
Starbucks has one of the top Facebook sites!
34 million followers


Social Media Strategy

Website – Social Media - Goals - Match Platform

Difference Between B2B and B2C
B to C

B to B

Social Media Examiner May 2013


Benefits of Using Social Media Marketing

Social Media Examiner May 2013-social listen


62% Marketers are using social media 6+ hours Week
36% Marketers are using social media 11+ hours Week

Social Media Examiner May 2013


Social Media Strategy: Who Are You Trying To Reach

Narrow Your Target Demographic

•Adults, Kids, Men, Women
•Age
•Annual Income
•Education Level


Social Media Strategy
Where are they?



Which social media platforms do
they use? (Where are they)?



List the top 1-3 platforms

Blog-Google
 Facebook
 Google+
 Twitter
 YouTube
 Pinterest
 LinkedIn



Google+


YouTube


Capture Information With a Free Offer!

MailChimp, Aweber, icontact, Infusionsoft, OAP

Strategy
•Optimize your profile
•Share great content
•Become a thought leader
•Get people to know like and trust you through engagement
•Push people to your website-CTA
•Collect their contact information. (80-20)
•Get creative
•Repurpose
•Contests
•Paid ads
•Use Analytics – Do more of what’s working

Facebook Strategy
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Graph Search – Search Groups
Post a comment on someone else’s fan page daily. It’s about them.
Like and Share someone else’s content at least 1x per day.
Make sure your posting as your business page.
Upload videos or have a link to you blog post.
Post at least 2x-5x per day at different times. (automate hootsuite or
buffer)
Brand your timeline with what you do.
Keep copy short. 80 characters or less gives 27% more engagement.
Use lots of photos. Photos get 53% more likes.
Have a link on your personal page to your business page.
Have a call to action and a link to your website in the About section.
Include CTA’s in your posts. Ask people to like, comment & share.
Use contests, events, give-aways.
Use at least one app. Blog, videos, landing page


Twitter Strategy
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Follow 5-10 new people per day (keep your follow to following ratio balanced)
Send @messages to 5 strategic people per day. Include links pictures & videos.
Send 3-4 Re-tweets per day. (Things you have found to be newsworthy)
Tweet one question per day to your followers.
Include one post per day that links back to your site. (blog, freemium)
Participate in hashtag chats that benefit your industry.
Look at your competitors lists. Follow their clients. Make yours private.
Conduct a twitter conversation search at http://www.twitter.com/search
Twellow.com Find people to follow
#Discover – Find people to follow in categories, friends, Who to follow etc
Gigaalert.com – Find things to talk about
Use hashtags # to increase awareness. #keyword
Make sure your profile is set up correctly (contact info., link to your website or
blog, use keywords, Bio (what do you do), nice sidebars
Use Buffer or Hootsuite to automate.


Pinterest Strategy
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Fill out your profile completely and verify your website.
Make at least one pin per day and follow at least one person per day.
Have links in your profile to your website and your blog.
Put your best boards at the top using engaging pictures.
Comment on all pins.
Have a link to your website at the beginning of all pins. Blog board.
Have product boards, use the dollar sign ($) with a direct product link to have pins
show up in the gifts section.
Cross promote on other platforms such as Twitter and Facebook.
Install the pin it button on your website.
Use keywords in profile, comments and on pin and board descriptions.
Have a video board that links back to your blog, website or YouTube.
Use Pinterest analytics to see what people like and monitor Google Analytics.
www.repinly.com Shows you the most popular pinners and more.
Best time to pin 2-4p est and 8p-1a est and Saturday
Look at who is following your competition and who your competition is following.
Give away free products that link to your website and provide education so people
return.
QR Codes with CTA’s, coupons & specials

Google+ Strategy
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Make sure your profile is 100% complete and keyword rich throughout.
Google Authorship - Link your Google+ personal profile to the content
you create. Verify your email and link your website.

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Create a company page and link your website.
Make a status update 2x-4x per day. Link your blog posts.
Have a compelling profile image.
Comment on other people’s updates and +1.
Share good pieces of content you have uncovered.
Add people to your circles especially if they add you.
Join communities and participate through updates, answers and
comments.
Use #hashtags for keywords. Include links in your about section.
+mention people by using the (+) sign.
Use the events feature and add a link to your landing page.

LinkedIn Strategy
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Make sure your profile is 100% complete and keyword rich throughout.
Have a professional photo.
Use tags and groups
Connect with at least 501 people.
Have at least one status update daily. Updates can be linked to your
website or blog.
Use keywords in your headline.
Join up to 50 groups that you can become a thought leader in. Answer
questions and engage in conversation with people daily.
Customize your website names and URL.
Add videos.
Have at least 10 recommendations.
Promote your products in the “projects” section.
Search yourself and your competition**


Analytics – Measure - Test
•Platforms have Analytics
•3rd party such as Pinreach, Budurl
•Google Analytics

Measure: Your Time/Investment/Leads/Conversions

Facebook Insights


When Should You Be Pinning?


Fear and Lack of Discipline will Stop You!

The Power of Discipline by Brian Tracy


Free Gift - $197 Value
•5 Video Business E-Course on Social Media, Producing Content,
Relationships, Facebook and LinkedIn.
•Advertising Evolution
•Top Six Tools for Online business
•Report on the 7 Most Expensive Mistakes Business Owners Make!

http://www.musialmarketing.com

“The dictionary is the only place
that success comes before work.
Hard work is the price we must pay
for success. I think you can
accomplish anything if you’re
willing to pay the price.”

TEAM Work – Commitment – persistence –
Growth Mindset – Baby Steps


Grow Your Business Using Social Media

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