Marcus Tay will share the NUS recycling experience where they employ the understanding of human tendancies to tackle recycling contamination - the first step of a series of improvements that results in a increase of recycling amount from about 80 tonnes a year previously to about 120 tonnes in just 7 months. He will go on to show how to employ the same strategies to attract viewership in emails to the entire school. This is a presentation at GreenDrinks SIngapore at Jun 10