Research Analysis of Existing Products. 3 x Front Cover, Contents Page and Double Page Spreads. Music Magazines.

1. Research

2. The photograph used for this The colour scheme on this Front Cover is Black, White and Red.
Front Cover show the band These colours run in sync with the punk, indie & emo all of which
socializing outside what NME covers and contains. The colour scheme, led by this Front
appears to be one of there Cover is continued throughout and allows the audience to
homes. The shot is a mid- familiarize themselves with the magazine and feel as if it is their
shot and this gives the own.
audience a sense of being on
the same level as the band. There is only one main
This closeness is re-enforced font used on this Front
by the eye contact given by Cover. The font for the
all 4 members within the main articles title and
picture. The choice of black magazine title are both
and white emphasizes the around the same larger
class of the photograph and size. This is to obtain the
gives the overall front cover audiences attention. One
an unusual sense of territory. is a chunkier version of
the other. This clear style
• The front cover has the look of font is a convention of the
an old photo album, this helps music genre featured here.
add to the intimacy of the For the subheadings/pull
photography and appeals to quotes the same text is
audience. It is eye catching, used but in a smaller size.
particularly with the use of red, The large size and in red
to emphasize the black and text help focus the reader
white of the rest of the page. towards the words which
advertises the article
Front Cover inside.

3. The are several photographs used in this Contents
Page. This signifies to the audience that there is a
lot within the magazine and advertises a wide
range of topics covered. The shots are all of
different people and emphasize the wide range of
music genres covered. NME is stereotypically
known for being a broad music magazine.
Because of the differences in the colours of the
separate photographs, there is a simple black
and white colour scheme. It lacks the typical
third colour of red and this is so it doesn’t clash
with any of the colours in the pictures.
There are a lot of pull quotes on this page for
specific reasons;
- To advertise the vast range of materials within
the magazine.
- To emphasize the separate articles.
- - To make it easier for the audience to find the
specific page they’re looking for.
Contents Page
There have been several different fonts used on this Contents page. The font for the main body of the
article is a simple font which is easy for the audience to read. The pull quotes use two versions of the
same font. One is an italics version of the other. For the adverts and extras a new font has been used
but it is not overly bold or in italics.
Contents Page continued…

4. Contents Page continued…
This contents page relies heavily on images to
fill the space. The writing is quite bare and
there is even an advert to fill some more of
the space. This could be reflective of the
audience and the amount of time they are
prepared to spend reading . A short pull quote
in the centre of the page has been used to
focus the audience's attention towards there.
The contents page has the look of a scrapbook
in places. It is eye catching, particularly with
the use of black and white. The contents page
follows many conventions of a broad music
genre with the use of distressed fonts.
Contents Page

5. The photographs used on this DPS
show the band performing live.
This supports the article. The shots
are a mixture of mid-shots and
close-ups. This gives a sense of
closeness between the band and
the audience. This natural intimacy
is emphasized through the down to
earth style of photography. The
choice of black , white and green is
simple but works in sending a
healthy message to the audience.
The article is mainly a description of
the bands music from the beginning
right up to the present. The language
is plain and fairly informal. A lot of
the article is made up of quotes from
the band. The reading age is around
21 years old which fits with the both
Double Page Spread
the style of magazine and the band. The colour scheme on this double page spread is black,
Key uses of slang and similar white and white. These colours are stereotypical of the
language include the words ‘magical’ punk, rock and indie genres of music which NME covers.
and ‘veiled’. This kind of language By following this convention the magazine allows the
paints a picture of the band, their audience to feel at home with the colour scheme. It helps
music and their audience. an audience see that this magazine is made for them

6. This double page spread is full
of text. The article itself is quite
long and even with the
addition of a timeline there is
still a lot of reading material on
the page. This could be
reflective of the audience and
the amount of time they are
prepared to spend reading . A
random short pull quote has
been used to focus the
audience's attention and this
has been followed up with a
sub heading to give an insight
into what the article is about
Double Page Spread
The double page spread appeals to the audience through the vast amount of text which fits
the audiences reading capacity's. It is eye catching, particularly with the use of green, a
natural and earthy colour to emphasize the stark black and white of the rest of the page. The
double page spread follows many conventions of the broad rock music genre, informal
photography at live gigs bands shown performing and use of distressed fonts.

7. The photograph is a set of separate images that set
the band apart. Each image is a different band
member all put onto the same front cover. The
shot is a mid-shot and this gives the audience a
sense of being on the same level as the band. This
closeness is then questioned by the lack of eye
contact given by all 4 members within the picture.
They are all wearing sunglasses.
The front cover has a layered and collaged look, this
helps add to the differences of the separate band
members and appeals to audience. It is eye catching
but surprisingly eye-catching. This is because the
front cover is made of simple and dull colours
which fits in with they stereotypes of this particular
music genre.
There is only one main font used on this Front Cover. The font for the main articles title and
magazine title are both around the same larger size. This is to obtain the audiences attention.
One is a chunkier version of the other. This clear style font is a convention of the music genre
featured here. For the subheadings/pull quotes the same text is used but in a smaller size.
The large size and in grey text help focus the reader towards the words which advertises the
article inside.

8. This photograph is perfect for a contents page because it is
laid out as if to suggest that the articles within the
magazine are presented to us as a door into another music
genre.
The colour scheme is
simple. The black and white There are several main fonts
photography allows the red within this double page
title texts and headings spread. The pull quote at the
stand out even more. bottom of this page is in a
totally different and
enlarged font to advertise it
better and make it more
noticeable. The title of the
magazine is even more
The smaller main text emphasized at the top of the
which describes the page and is the biggest word
articles signals the on the page. This allows the
amount the intended audience to become more at
audience is willing to read. home with the magazine and
so to speak, make it their
own.
Contents Page
The text to picture ratio is pretty even, the body
on the right hand side kind of balances out the
text on the left hand side.

9. This double page
spread looks as if it
could be two
separate pages. This
works well in
distancing the artist
from what they says.
The black and white of
the photograph and the
text and background fully
brings out the big red L
which stands for Gaga. Double Page Spread
The image is of a naked
Lady Gaga and is possibly
The chains in the photograph lead us to signalling a no-bars-hold
believe they will be discussed in the interview. This shows how
interview. much the target audience
are willing to take in and
read.

10. Masthead
Title of Magazine
Pull
Quotes
IMAGE
IMAGE
Tile of Main Article

11. This suggests a There is a very simple and easy to digest
younger target layout to this contents page. There is nothing
audience, possibly too difficult in the layout which may bore a
rebellious teenage reader into stopping reading.
through the main
image shown on
this page. The
articles and blocks
of texts are
separated into
smaller chunks for
the target
audience. The
magazine would
not work as well if
it didn’t do this. It
works well in
aiding the
audience in
growing to feel Contents Page
part of the
magazine as a
whole.

12. The whole double page
spread looks like a form
of scrapbook and fits Double Page Spread
the genre of rock and
roll and rock music.
The Pull quote is purposely placed right in the middle
to gather the audiences attention. Once they have
read this they will continue to read the full interview.