Presentación realizada por @David_Mora en el III Foro del Spain Convention Bureau en

1. Marketing online y
redes sociales
ante el reto de
optimizar recursos
David Mora Gómez
Gerente de la División @david_mora
de Turismo de
CEGOS www.visionesdelturismo.com

3. Social Media Marketing
Promoción de un producto o
servicio mediante el uso de
plataformas y canales online en
los cuales la gente se comunica
y vincula.

4. http://elpoderdelasideas.com/wp-content/uploads/Mark-Di-Giuseppe-fia2012.jpg

5. ¿POR QUÉ
SOCIAL
MEDIA?

7. http://tristanelosegui.com

9. 901 M de
usuarios
555 M
170 M
150 M
12 M
1
2
3
4
5

10. Imagen de @travel2dot0

13. ¿Cómo de importante es el Social Media en
vuestra estrategia de marketing?

14. ¿PARA QUÉ
SOCIAL
MEDIA?

25. Capitalizing on the Social Media “Force”
“The Force” was most certainly with Visit Orlando and the Orange County Convention Center (OCCC)
when Star Wars Celebration V selected Orlando for its 2010 convention home. A gathering of over
30,000 Star Wars enthusiasts came from “galaxies far, far away” for four days of memorabilia and
megastars such as George Lucas and Jon Stewart. Without social media sites like Facebook, Twitter
and blogs, the Orlando Team would have never known about the legions of local fans conversing
about bringing the one-of-a-kind event to Orlando from other U.S. cities where it had previously been
held. The Visit Orlando and OCCC team kept a close watch on social media postings and even met
with some of the more vocal advocates for an Orlando-hosted event. Many negotiations later, Star
Wars Celebration V proved an enormous success for the Orlando destination and
Convention Center facility and August 2012 will see Star Wars Celebration VI return for another
round of intergalactic entertainment.

26. Facebook Giveaway Converts Long-Term Customer
The Raleigh Convention Center’s Facebook page called The Raleigh Connection
runs frequent contests. A contest to win tickets to a concert resulted in gaining a
new repeat client.
“We had one very enthusiastic winner, who won a VIP box for her and five friends,”
said Laurie Okun, Director of Sales & Marketing, Raleigh Convention Center. “One
week later, I received a note saying the winner not only enjoyed the concert
immensely, but walked through the Convention Center and was blown away by our
building! She had not stepped foot into it since it was built. She was with a large
foundation based here in the triangle, and lo and behold, needed a venue to host a
major event—and she booked with us. She is now an ANNUAL customer.”

37. http://www.business2community.com/pint
erest/the-lee-county-visitors-convention-
bureau-nailed-it-on-pinterest-nailed-it-
0242897

43. REPUTACIÓN ONLINE Y
TRANSPARENCIA

48. ¡Gracias!