Teads' Luxury Barometer Fashion & Beauty Watched & Jewellery

1. REINVENTING VIDEO ADVERTISING
LUXURY
BAROMETER
April 2015
Data extracted on May1st
• Fashion & Beauty
• Watches & Jewellery

2. Fashion &
Beauty
Instagram,
YouTube,
Facebook
Watches &
Jewellery
48 BRANDS, April 2015 data:
53 BRANDS, April 2015 data:
à Content trends:
• Music – British brands (Burberry), French DJ (Chopard),
Pharrell Williams / Cara Delevingne (Chanel)
• Movies – short films by director Autumn de Wilde
(Prada); 34th Hong Kong film festival (Piaget)
• Sports partnerships – Formula 1 (Hugo Boss), Rolex
Yacht Race, Saut Hermes,
• Contemporary values – savoir vivre Man of Today
(Boss)
• Celebration moments – Engagement / Wedding
(Bulgari), Mother’s Day (Michael Kors, Coach)
• Humoristic sketches (Tod’s, Hermes)
à Long content yields high interaction rates
à Higher interaction rates on Instagram than on YouTube
à Fashion / beauty brands more advanced and
polyvalent on Instagram
.
In April, fashion brands especially broadcasted long videos.
With summer coming, social media activity starts evolving
around holiday feelings and savoir-vivre.
Fashion brands release playful, humoristic videos, focusing
on moments.
Jewellery brands put forward their know-how in April by
highlighting the manufacturing aspect of their products.
Watch / jewellery brands showcase the product on
Instagram, relying heavily on animated display rather than
video storytelling; Tiffany outperforms competitors on
Instagram, occupying all positions in the top 10.
SUMMARY

3. TOP EVOLUTION – POPULARITY MAPPING
Chanel lost 4 places this month, as the brand
was not as active as in March, with only 5
YouTube videos published in April and 282k
views vs. more than 1 million in March.
Despite the lower activity in April vs. March,
Louis Vuitton was 3rd last month and rose to
1st in the ranking because of its high
popularity: indeed, the brand won 30K fans
and 2K subscribers in one month.
Activity
Performance
Bubble size : Popularity
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Shares+ Likes + Comments) +
Instagram (Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
• The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for automotive brands.
• The popularity mapping only includes brands that vary of more than 3 positions.
-5
5
15
25
35
45
55
-200000 0 200000 400000 600000 800000 1000000 1200000 1400000
+3
-4
+3
-4
-2
-7
-5
+3
+3
4
7
3
6
21
26
1
5
29
32
18
23
20
24
23
28
12
14 28
35
Tod’sYoox
Alexander
McQueen
Chloe
Coach
Balenciaga
Bottega
Veneta
Chanel
-5
Michael Kors
Burberry

4. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATE
Chanel had a high interaction rate in April (1.2%) for the 15-minute long video
Private Concert ft. Pharrell Williams and Cara Delevingne at the Paris-Salzburg Presentation in NY.
On the contrary, Gucci reached the highest number of views (1.2M) but one of the lowest interaction rates with the short video
Gucci Havana Sunglasses.
Louis Vuitton has the best combined results with 531K views and 0.9% interaction rate.
0’51’’ 1’09’’ 4’02’’ 0’56’’ 0’52’’ 1’48’’ 0’32’’ 1’58’’ 0’24’’ 15’23’’
1,246,963
1,196,127
858,827
634,800
531,484
365,240
300,474
183,122 56,315 137,927
0.0%
0.0%
0.2%
0.1%
0.9%
0.0%
0.0%
0.0% 0.1%
1.2%
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATE
Number of Views Interaction Rate
Gucci Tod’s Burberry Diesel Louis Vuitton Prada Hogan Prada Diesel Chanel
Havana
Sunglasses
The Virtuous
Elevator
London in LA Loverdose –
Red Kiss
Men’s Spring
Collection 15
The Battlefield –
the Postman
Dreams
Interactive Love
Affair starring
Fiammetta
Cicogna
The Makeout –
The Postman
Dreams
Loverdose
Red Kiss
(short)
Pharrell Williams & Cara
Delevingne at the Paris-
Salzburg Presentation in
NY
Source: YouTube and Teads Labs

5. Source: YouTube and Teads Labs
Instagram Interaction Rate = (Facebook Counts + Likes + Comments) / Brand’s Number of Subscribers
Michael Kors and its #Happy Mothers Day’s video gathered the highest number of interactions on Instagram (99K) and one of the
best interaction rates with 2.3%. This has also the best combined results.
Burberry gets the highest interaction rate of 2.5% thanks to a well developed Instagram community (3.4M) and the video
“London in Los Angeles”, which presents a fashion show happening on the West Coast. Topics include make-up tutorials (Dior),
Mother's Day (Michael Kors) and shorter versions of the YouTube videos published (Burberry, Prada).
.
99,291
91,496
85,908
80,337 80,074
51,524 51,465 50,869 49,692 49,149
-
20,000
40,000
60,000
80,000
100,000
120,000
TOP VIDEOS PER INTERACTION AND INTERACTION RATE
Total Interaction
TOP VIDEOS - INSTAGRAM
Michael
Kors
Michael
Kors
Burberry Chanel Dior Dior Prada Dior Dior Burberry
Mother’s Day
Brunch with
LuckyMagazine
We bet you’ll
love these -
#WhatsInYourKo
rs
Guests of
“London in Los
Angeles”
Cara & Pharrell
#ChanelSalzburg
NYCtheEvent
Rouge Dior
Brillant
Dior “The Dye”
Summer Look
Prada Galleria –
The Postman
Dreams
Rouge Dior
Brillant 999 Look
“Spain in Sicily”
sunglasses
Action from
“London in Los
Angeles”

6. SHARE OF VIEWS AND INTERACTIONS
à 6.5million views in April 2015.
Gucci and Tod’s topped the rank with 19.1% and 18.4% of
share of views respectively.
Burberry follows them with 14.1% across 8 videos, its top
video gathered 858K views
Burberry Celebrates 'London in Los Angeles‘.
Despite publishing only 3 videos in the month of April,
Diesel achieved the 4th position with 12.1% share of views.
Share of Views = Brands’ YouTube Views / Total Views
______________________________________________
à 40K interactions in April 2015
Hugo Boss outperformed per share of interactions with
16.7% thanks to 9 videos, which brought together 6K
interactions.
The “Other Brands” category reached 11.6% through 20
brands and 58 videos published with lower performances.
Share of Interactions = Brands’ YouTube and Facebook
Interactions / Total Interactions
19.1%
18.4%
14.1%
12.1%
11.4%
8.2%
4.6% 4.3%
2.1% 1.5%
4.2%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Gucci Tod's Burberry Diesel Prada Louis
Vuitton
Hogan Chanel Hermes Yoox Others
BRANDS’ SHARE OF VIEWS
16.7%
12.2% 11.8%
11.2%
10.0%
8.0%
7.0%
4.7%
3.7%
3.0%
11.6%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
Hugo
Boss
Louis
Vuitton
Burberry Yoox Chanel Dolce &
Gabbana
Armani Hermes Christian
Dior
Lancel Others
BRANDS’ SHARE OF INTERACTION

7. Christian Dior is the best performing brand on Instagram with 9
videos and 384K interactions (6K comments, 377K likes and 518
Facebook Counts).
One of its best video is a presentation of the new collection of bags
with the French actress Marion Cotillard in a Californian desert.
The other videos published especially deal with new make-up
products such as the “Rouge Brillant” lips stick. Otherwise the brand
puts the men forward with two videos about the Men’s Fashion Show
in China and one about the fragrance “Eau Sauvage”, which uses
young Alain Delon as muse.
17.5%
15.6%
14.2%
8.7%
5.6% 5.5% 5.0% 4.4% 4.4%
3.3%
15.9%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
Christian
Dior
Prada Burberry Michael
Kors
Dolce &
Gabbana
Chanel Valentino Armani Hermes Ralph
Lauren
Others
BRAND'S SHARE OF INTERACTION
à Instagram gathered 2.1million interactions in
April.
Instagram saw generally higher interaction rates
than YouTube. While Burberry keeps steady in the
top10 per interaction rates on both platforms,
Prada reached the second best share of interaction
on Instagram, however this brand does not even
appear in the YouTube interaction rank.
Share of Interaction= Brand’s Instagram and
Facebook Interaction / Total Interaction
INSTAGRAM SHARE OF VIEWS & INTERACTIONS

8. The most viewed video on YouTube was published by
Gucci. It shows a woman in a private pool party. The short
film presents the new Gucci Havana sunglasses
Collection.
Gucci Havana Sunglasses
Duration : 50’’
Number of views : 1,246,963
Interaction rate: 0.0%
Number interactions: 539
Chanel released the video with the highest interaction rate.
This is also the longest one of the top 10. Pharrell Williams is
performing a private concert during a fashion show in New
York and briefly duets with model Cara Delevingne.
Private Concert ft. Pharrell Williams and Cara
Delevingne at the Paris-Salzburg Presentation in NY
Duration : 15’23’’
Number of views : 137,927
Interaction rate: 2.1%
Number interactions: 1,617
TOP VIDEOS

9. Burberry performs extremely well both on YouTube and Instagram. The
brand’s most-viewed video is a 4-minute long clip presenting an original
fashion show honouring London’s heritage in Los Angeles. Famous British
stars such as James Corden, Rosie Huntington-Whiteley and Jamie Bell
are attending this event.
Title: Burberry Celebrates 'London in Los Angeles'
Views : 858,827
Interaction rate : 0.2%
Duration: 4’02’’
Tod’s has the second highest number of views with one single video
published in April.
Actress Elisa Sednaoui portrays the dilemma of a young woman meeting
expectations – being patient, tidy, organised, for example. Wearing a
different Tod’s bag in each sketch, the clip plays in an elevator.
Title: The Virtuous Elevator
Views : 1,196,127
Interaction rate : 0.0 %
Duration: 1’09’’
Two videos by Diesel feature the top 10. . Both are promoting the latest
fragrance by the brand, “Loverdose Redkiss”. While interactions are low for
both videos, the long version gathers more views.
Title:
DIESEL LOVERDOSE REDKISS - The new feminine fragrance (long
edit)
Views : 634,800
Interaction rate : 0.1%
Duration: 0’16’’
TOP VIDEOS

10. Louis Vuitton has the best number of fans on Facebook (17.7M) and ranks
7th per views on YouTube. The brand only published one video in April, which
got 531,484 views and shows 3 men walking in front of the camera in slow
motion, drawing on the Indian theme that inspired the collection.
Prada performs well in terms of views but has lower interaction rates than the
competition.
Prada launched a campaign of 5 sketches in April, called “The Postman
Dreams”. Directed by filmmaker Autumn de Wilde, they trace the story of a
clumsy postman in different Wes Anderson-esque contexts. Scenes are set in
a timeless fantasy world that has a vintage and dreamy feeling to it; no words
are exchanged, but hearing plays an important role in the form of music and
very clear, neat sounds: footsteps, birds chirping, things falling, roaring
motors.
Christian Dior counts 14.9 million fans on Facebook (5th position). The brand
was very active in posting 10 videos on YouTube in April.
Christian Dior launched a campaign presenting the new summer make-up
with tutorials, tips and a photo shooting in a summer holiday environment.
TOP VIDEOS
Hugo Boss is the 4th best brand on YouTube, where it’s more active than on
Instagram (only 3 publications).
The brand has launched a great campaign called “The Man of Today”, which
presents what men have become nowadays. They are modern, more
emotional and willing to reach their own dreams even if they are against
traditions and conventions.

11. Brand Video name Views Count
Interaction
Rate Video Length
Gucci Gucci Havana Sunglasses 1,246,963 0.0% 0’51’’
Tod’s The Virtuous Elevator 1,196,127 0.0% 1’09’’
Burberry Burberry Celebrates 'London in Los Angeles' 858,827 0.2% 4’02’’
Diesel
DIESEL LOVERDOSE REDKISS - The new feminine
fragrance 634,800 0.1% 0’56’’
Louis Vuitton Louis Vuitton Men's Spring 2015 Collection 531,484 0.9% 0’52’’
Prada THE BATTLEFIELD, Prada 'The Postman Dreams' 365,240 0.0% 1’48’’
Hogan
#INTERACTIVELoveAffair starring Fiammetta Cicogna -
Shop Video 300,474 0.0% 0’32’’
Prada THE MAKEOUT, Prada 'The Postman Dreams' 183,122 0.0% 1’58’’
Diesel
DIESEL LOVERDOSE REDKISS - The new feminine
fragrance 156,315 0.1% 0’24’’
Chanel
Private Concert ft. Pharrell Williams and Cara Delevingne
at the Paris-Salzburg Presentation in NY 137,927 1.2% 15’23’’
Data from the Teads Labs. Snapshot for the month of April.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – TOP VIDEOS

12. Brand Video name Interactions Interaction Rate
Michael Kors A peek inside our Mother’s Day brunch with @LuckyMagazine.
#WhatsInYourKors
99,291 2.3%
Michael Kors
We bet you’ll love these looks—with @LuckyMagazine.
#WhatsInYourKors 91,496 2.1%
Burberry
A glimpse of some of the guests who joined #Burberry to celebrate
'London in Los Angeles' 85,908 2.5%
Chanel Cara & Pharrell #ChanelSalzburgNY #CCtheEvent #CCtheWorld 80,337 1.9%
Dior Rouge Dior Brillant, the ultra-fine gloss balm makes color vibrate! #itDior 80,074 2.2%
Dior Discover the secrets behind Dior 'Tie Dye' Summer Look 2015. #diortips 51,524 1.4%
Prada “The Tree” 48,581 1.4%
Dior
Discover the pro application secrets of the Rouge Dior Brillant 999 Look.
#diortips 51,465 1.6%
Dolce & Gabbana
The ‘Spain in Sicily’ frames take their inspiration from the little combs that
secure the veils of flamenco dancers 48,578 1.3%
Burberry
See the action from 'London in Los Angeles', a night of fashion, music and
Britishness at LA's Griffith Observatory 50,869 1.4%
Data from the Teads Labs. Snapshot for the month of April.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – INSTAGRAM TOP VIDEOS

13. REINVENTING VIDEO ADVERTISINGData extracted on May 1st
LUXURY
BAROMETER
April 2015
Watches & Jewellery

14. De Beers performed very well in April,
gaining 3 positions with 2 videos published
on YouTube, 3 on Instagram and 28 posts
on Facebook.
Tiffany & Co kept the first place in April. The
brand stands out for its high popularity
(18.4K subscribers). Cartier and Rolex
followed, with high performance mostly
linked to video activity rather than social
media posting.
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Shares+ Likes + Comments) +
Instagram (Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
-400
100
600
1100
1600
2100
-3 2 7 12 17 22 27 32 37
+3
+4
+4
+3
+3
+4
-5
+4
+4
41
36
36
40
39
43
Chaumet
Jean Richard
Links of
London
Romain
Jerome
29
32
30
33
31
34
34
37
41
37
46
49
De Beers
Ulysse Nardin
HYT Carl F.
Bucherer
Stephen
Webster
• The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for automotive brands.
• The popularity mapping only includes brands that vary of more than 3 positions.
TOP EVOLUTION – POPULARITY MAPPING
Activity
Performance
Bubble size : Popularity

15. In April only three watch / jewellery brands: Cartier, Chopard and Tiffany & Co, published videos exceeding 500,000 views.
All these are very short videos, which do not exceed 1’05’’ and reached low interaction rates except for Tiffany & Co, which
gets the best interaction rate with 1.4%. Only Cartier and its new fragrance “La Panthère” stands out by gathering a great
number of views with 2.3M.
Tiffany and Chopard both feature twice amongst the best videos, with a shorter and a longer version of their videos.
0’23’’ 0’16’’ 0’32’’ 0’16’’ 0’56’’ 1’05’’ 0’46’’
2,357,356
963,277
530,816
443,155
258,676
83,952 27,6360.0%
0.0%
0.0% 0.0%
0.0%
1.4%
0.0%
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
1.6%
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Cartier - La Panthère, the
feminine fragrance
HAPPY DIAMONDS -
CHOPARD (15s edit) by
Justin Wu and exclusive
remix by Etienne de Crécy
Tiffany & Co. — A New York
Minute
Tiffany & Co. — Tiffany T +
Atlas™
HAPPY DIAMONDS -
CHOPARD (OFFICIAL
FILM) by Justin Wu and
exclusive remix by Etienne
de Crécy
Tiffany & Co. — A New York
Minute
THE BRIDAL CAMPAIGN
TOP VIDEOS PER VIEWS AND INTERACTION RATE
Number of Views Ingteraction Rate
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATE
Source: YouTube and Teads Labs
Cartier Chopard Tiffany & Co. Tiffany & Co. Tiffany & Co.Chopard Bulgari

16. Instagram Interaction Rate= (Facebook Counts + Likes + Comments) / Brand’s Number of Subscribers
Source: YouTube and Teads Labs
Tiffany & Co
35,450 34,987
33,702
29,845 29,445
26,432 26,301
24,682 24,656
22,799
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
INSTAGRAM INTERACTIONS
Tiffany & Co Tiffany & Co Tiffany & Co Tiffany & Co Tiffany & Co Tiffany & Co Tiffany & Co Tiffany & Co Tiffany & Co
Moe than
1,500
diamonds are
set
#Tiffany
Bluebook
Montana and
blue sapphires
with diamonds
New Collection
#TiffanyNYMinute
Story
#TiffanyNYMinute
Tiffany
CT60
Tiffany
Blue Book Collection
Under sea
world – Blue
Book
Collection
32.05 carat
rubelite
Octopus-
inspired chain
TOP VIDEOS - INSTAGRAM
Tiffany outperforms all other watches and jewellery brands on Instagram, occupying the ten best positions.
Content focuses on presenting the brand’s new Bluebook collection, Tiffany manufacturing and the Tiffany heritage with the
hashtag #TiffanyNYMinute.

17. à 4.7M views in April 2015
Cartier, Chopard and Tiffany & Co have over 97%
share of total views for the month, half of which Cartier
owns despite having published only one video.
Share of Views = Brands’ YouTube Views / Total Views
____________________________________________
à 7.9K interactions in April 2015
Thanks to A New York Minute, Tiffany & Co remains in
the top three per share of interactions with 20.8%
Breitling published only 2 videos this month gathering
an average of 1,000 interactions each, ranking first with
25.2% share of total interactions but very few views
(only 0.4% of total views for the month).
Share of Interactions = Brands’ YouTube and Facebook
Interactions / Total Interactions
49.4%
25.7%
22.5%
0.7% 0.6% 0.4% 0.2% 0.1% 0.1% 0.1% 0.2%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Cartier Chopard Tiffany &
Co
Bulgari Swarovski Breitling Rolex IWC Hublot Montblanc Others
BRANDS’ SHARE OF VIEWS
25.2%
20.8%
17.6%
5.6% 5.6% 5.3%
3.9% 3.6% 3.3% 3.1%
5.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Breitling Tiffany &
Co
Hublot Zenith
Watches
IWC MontblancBoucheron Rolex Cartier Swarovski Others
BRANDS’ SHARE OF INTERACTIONS
SHARE OF VIEWS & INTERACTIONS

18. Cartier presents its last fragrance “La Panthère” on this very
short spot showing a young woman walking under a bridge
and looking playfully into the camera.
Cartier - La Panthère, the feminine fragrance
Duration : 0’23’’
Number of views : 2,257,356
Interaction rate: 0.01%
Number of Interactions: 262
TOP VIDEOS
Tiffany & Co gets the third highest number of views with
530K and published the greatest number of video (26), and
reached 1.6K interactions.
The 1-minute version of A New York Minute gathers the
highest interaction rate for the watches & jewellery category
in April (1.4%), beating the 30-second clip with the same
content.
The video shows different snapshots of a minute of life in
different parts of NYC.
Title: Tiffany & Co. — A New York Minute
Views: 530,316
Interaction rate: 0.0%
Duration: 0’32’’

19. Chopard published 14 videos in April, gathering a total of 227
interactions.
The most successful video by Chopard features famous DJ Etienne de
Crécy.
HAPPY DIAMONDS - CHOPARD (15s edit) by Justin Wu and
exclusive remix by Etienne de Crécy
Views: 963,470
Duration: 0’15’’
TOP VIDEOS
Bulgari published a video portraying the lifestyle of a wealthy, freshly
engaged couple: living the perfect love story, a wedding happy-end and
Bulgari jewellery.
BVLGARI BRIDAL: WEAR IT WITH LOVE
Duration : 0’46’’
Views: 27,636
With two videos published in April 2015, Breitling achieved few views
but a very high interaction rate of over 10%.
The best-performing video shows actor John Travolta flying the North
American X-15, presented thanks to the partner of aeronautics.
John Travolta & Breitling: The making of
Views: 11,440
Interaction rate: 10.6%
Duration: 5’

20. IWC published 7 videos on YouTube with 6,356 views in April and 6
on Instagram.
The best clip shows a “race against time”, as sponsored by IWC:
three professional drivers, Jochen Mass, Karl Wendlinger and
Anthony Davidson are driving AMG vehicles. They are mainly reports
with interviews on several topics like the race or the new collection of
watches.
Hublot published 4 videos on YouTube in April vs. 20 in March.
The brand’s best-performing video shows the famous piano player
Lang Lang visiting the Hublot manufacture.
Other videos relate to events organised by the brand, like the “Hublot
Big Bang Night “.
With 2 videos published on YouTube in April, Rolex is amongst the
best-performing brands in terms of interaction rates.
The most successful publication portrays the Rolex Sydney Hobart
Yacht Race of 2014, a big boat competition organised by Rolex,
featuring crew interviews and shots of the race.
TOP VIDEOS

21. Brand Video name Views count Interaction Rate Video Length
Cartier Cartier - La Panthère, the feminine fragrance 2,357,356 0.0% 0’23’’
Chopard
HAPPY DIAMONDS - CHOPARD (15s edit) by
Justin Wu and exclusive remix by Etienne de Crécy 963,277 0.0% 0’16’’
Tiffany & Co Tiffany & Co. — A New York Minute 530,816 0.0% 0’32’’
Tiffany & Co Tiffany & Co. — Tiffany T + Atlas™ 443,155 0.0% 0’16’’
Chopard
HAPPY DIAMONDS - CHOPARD (OFFICIAL FILM)
by Justin Wu and exclusive remix by Etienne de
Crécy
258,076 0.0% 0’56’’
Tiffany & Co Tiffany & Co. — A New York Minute 83,952 1.4% 1’05’’
Bulgari THE BRIDAL CAMPAIGN 27,636 0.0% 0’46’’
Swarovski 스와로브스키 신상품 컬렉션 with 미란다 커 20,440 0.0% 0’20’’
Breitling John Travolta & Breitling: The making of 11,440 10.6% 5’00’’
Rolex Rolex Sydney Hobart Yacht Race 2014 Film 6,451 3.9% 24’06’’
APPENDIX – TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of April.
Views and interactions may vary significantly after the data collecting date.

22. APPENDIX – INSTAGRAM TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of April.
Views and interactions may vary significantly after the data collecting date.
Brand Video name Interactions Interaction Rate
Tiffany&Co
More than 1,500 diamonds are set by hand in an openwork platinum setting
creating a radiant ripple effect. #TiffanyBlueBook
35,450 1.54%
Tiffany&Co
Tonight, 2015 #TiffanyBlueBook, The Art of the Sea, will be revealed at an
intimate dinner party. #couturejewelry
34,987 1.52%
Tiffany&Co
Montana and blue sapphires with diamonds evoke the rhythmic motion of the
waves in this bracelet. #TiffanyBlueBook
33,702 1.47%
Tiffany&Co Our new collection launches tomorrow. #TiffanyNYMinute 29,845 1.30%
Tiffany&Co
We’ve been setting the time for New York since 1853, when Charles Lewis Tiffany
installed the Atlas clock above his store. #TiffanyNYMinute
29,445 1.28%
Tiffany&Co
The Tiffany CT60™ 3-Hand features exquisite gold poudré numerals. Real gold is
crushed into a fine powder, made into a mixture and painted onto the dial.
26,432 1.15%
Tiffany&Co
First look: The Tiffany 2015 Blue Book collection. Fantastical couture jewels.
Inspired artistry. The ultimate dream book. #TiffanyBlueBook
26,301 1.14%
Tiffany&Co
An undersea world is reflected in this delicate masterwork from our 2015 Blue
Book. #TiffanyBlueBook
24,682 1.07%
Tiffany&Co
Tiffany craftsmen set a 32.05-carat rubellite in a radiant diamond reef with an
underlay of pavé pink sapphires. #TiffanyBlueBook
24,656 1.07%
Tiffany&Co
This 2015 #TiffanyBlueBook necklace is based on an archival Tiffany pocket
watch with an octopus-inspired chain. Diamonds are meticulously set by hand, so
that the piece shimmers from every angle.
22,799 0.99%
In April, Tiffany
outperformed all
competitors on
Instagram

23. Please contact :
charlotte.diemer@teads.tv