Marketing As A Service

•

3 likes•1,140 views

This panel discusses the idea of marketing as a service by re-imagining what brands do to help the customer by providing utility in real time.

#TDISXSW
now where are the flowers?
We built the beehive,
#MaaS

#TDISXSW
Tony Vecchiato
VP, Digital Strategy and Enablement
Team Detroit
Marketing as a Service
#MaaS

#TDISXSW
Panelists
#MaaS

#TDISXSWMarketing as a Service Panelists
•  Tony Vecchiato – Team Detroit, VP, Digital Strategy & Enablement (Moderator)
•  David Murphy – Team Detroit, President-USA
•  Doug Stovall – Chief Operating Officer, Hipcricket
•  Helen Ectors – SVP, Global Director Creative Business
•  Jim McArthur – Managing Director, Big on Mars
#MaaS

#TDISXSWMarketing as a Service Logistics
•  Audience Participation Required
–  Raise your hand and tell us your Name and Company
–  Twitter #TDISXSW or #MaaS
–  White Paper
•  Content Studio
•  HAVE FUN!!!!
#MaaS

#TDISXSWTeam Detroit Panel What Success Looks Like
#MaaS
Panel
Audience
PARTICIPATION

#TDISXSW
Big Data
#MaaS

#TDISXSW
How do your customers behave, react or feel
differently because of big data?
#MaaS

#TDISXSW
How has the concept of loyalty changed?
#MaaS

#TDISXSW
How must brands treat their customers now?
#MaaS

#TDISXSWLoyalty
Brands Must Serve their CustomersCustomers Being Loyal to Brands
#MaaS

#TDISXSWMarketing as a Service Defined
Re-imagine everything you do to help the customer
by providing utility in real time.
#MaaS

#TDISXSW
What are some of your Inspirations of
Marketing as a Service?
#MaaS

#TDISXSWUnified Channel Approach Amazon
#MaaS

#TDISXSWUnified Channel Approach Amazon
#MaaS

#TDISXSW
Appendix
#MaaS

#TDISXSWSocial as a Service Delta Assist
#MaaS

#TDISXSWMobile as a Service Starbucks
Mobile Applications
#MaaS

#TDISXSWCustomer Service as a Service Amazon Mayday
#MaaS

#TDISXSWBrick and Mortar as a Service Apple
#MaaS

#TDISXSWInteractive as a Service Dominos
#MaaS

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Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...

Travis Wright, Author 📚🤔

6.2.15

Social Media Today

‘Digital Strategy’. We hear this phrase thrown around all too often in our industry, but if you were to ask 50 different marketers what a digital strategy is (and why it’s important) you’d likely end up with as many different answers. But where does this discrepancy come from? Why is there so little consensus on what a digital strategy is, why it’s important and how to build one? What does a good digital strategy even look like? In this session we’ll delve into each of these questions and unpack some practical and actionable steps you can take to be a champion of sound strategic thinking within your organization. You’ll also be armed with real-world examples of best-in-class digital strategies (from a wide array of industries), and how these strategies were brought to bear to solve significant business challenges.

Digital Strategy Master Class - Jordan Markowski, Edelman

Digital Strategy Master Class - Jordan Markowski, Edelman

Digital Strategy Master Class - Jordan Markowski, Edelman

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On Your Mark! Getting ready and set to spice IT up in Spiceworks.

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“Market power is no longer measured by just corporate size or financial balance sheets, but market understanding nd agility as well.” – Scott Smith Marketers must not only understand their market today, but also know how to engage and interact with this generation by integrating human capital with technological tools. In this recorded webinar Scott Smith, CMO of Lucas Group, and Devon Wijesinghe, CEO of Insightpool, discuss the truth behind social demand generation, and how marketers can move people through a multi-channel and layered method driving them to become influencers.

The Truth Behind Using Social For Lead Generation

The Truth Behind Using Social For Lead Generation

The Truth Behind Using Social For Lead Generation

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IDM Creative Data Academy 2017 Session

IDM Creative Data Academy 2017 Session

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How to Build a Turn-Key Marketing System in 7 steps

How to Build a Turn-Key Marketing System in 7 steps

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Rise of Human Business Teams #smcb

Traditional marketing is still one of the most popular advertising methods, even here in 2016. But, all of us recognize social media as an important aspect to a well-rounded marketing effort for a company in the 21st Century. So, how do we integrate traditional and social together to make one seamless campaign that fits the best of both worlds? That’s the beauty of “Trasocial Marketing” and the science behind campaigns that go across mediums and reach target audiences everywhere they look. This presentation was given at the BizBuzz Social Media Conference in Syracuse, NY on 2/25/16.

Trasocial Marketing: Interweaving Social Media Into Your Traditional Campaigns

Trasocial Marketing: Interweaving Social Media Into Your Traditional Campaigns

Trasocial Marketing: Interweaving Social Media Into Your Traditional Campaigns

Cowley Associates

TADA CDDC8 Developing a Digital Marketing Strategy

TADA CDDC8 Developing a Digital Marketing Strategy

TADA CDDC8 Developing a Digital Marketing Strategy

Introducing Digital Works Group UK

Introducing Digital Works Group UK

Introducing Digital Works Group UK

Richard Morecroft

Building a Social Strategy with Data How does your company help local businesses to continue to develop great content for social media, using data? What technologies can drive results? Travis speaks about C-level strategies for conquering social media engagement. Travis' talk includes research and statistics from his new book, Digital Sense – a complete playbook for organizations seeking a more engaged customer experience strategy. Travis Wright is a successful author, consultant, keynote speaker, entrepreneur, data and analytics geek, tech journalist, growth hacker, podcast host and mediocre stand-up comic. He is the former global digital and social strategist at Symantec for the Norton brand, he was a Russian linguist in the US Army, and is the co-founder and Chief Marketing Technology Officer at CCP.Digital, a Kansas City & SF-based digital ad & content agency. Over the past 18 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to the Fortune 100. He is also a columnist at Inc. Magazine, podcast host of VentureBeat’s VB Engage, and author of Digital Sense. Video coming soon!

Travis wright at VendastaCon 2017

Travis wright at VendastaCon 2017

Travis wright at VendastaCon 2017

Vendasta Technologies

On October 20th, 2015, the PRSA Tri-State District hosted its annual district conference entitled "Thinking Differently About PR" at NYU's Kimmel Center for University Life. Presenters from McDonalds, KIND, Chipotle, and more spoke about how their teams approach PR and integrated communications. Many thanks to our sponsors Augure, Cooperatize, Critical Mention, GEM Strategic Communications, Muck Rack, and NYU SPS for making the conference possible. For individual slide decks, please contact us at hello@prsatristate.org.

2015 PRSA Tri-State Conference Slides: Thinking Differently About PR

2015 PRSA Tri-State Conference Slides: Thinking Differently About PR

2015 PRSA Tri-State Conference Slides: Thinking Differently About PR

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In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

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Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

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Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

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In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

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Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

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Instant Digital Issuance: An Overview With Critical First Touch Best Practices

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