Introduction to Dotter's unique e-commerce and digital marketing proposition which turns every online touchpoint into a Store Front. Dotter's Commerce Builder platform enables the creation of Commerce Apps seamless integrated into Desktop, Mobile, Social and Video content assets Examples from Activision, Kellogg's, J&J, Village Roadshow and more.

1. The Lowdown…
Turning all digital content into a shop front
Private and Confidential © © Dotter Ltd
Private and Confidential Dotter Ltd

2. Consumers use of the internet to research and buy
products
75%
50%
25%
0%
Purchased Online
Globally across all product categories, 61%
Researched Online
of all purchase decisions
are influenced by online research
Private and Confidential © Dotter Ltd
Source: TNS, IAB and Google

3. What are consumers researching?
What is it?
Private and Confidential © Dotter Ltd
Where can I buy it?
How much does it cost?

4. A consumer engages with brand content and wants to
find out more
Call of Duty has over 400m YouTube views, 25m+ Facebook Likes,
millions of hits on website and 1m+ Twitter Followers
Private and Confidential © Dotter Ltd

5. Invariably, they end up on the retailers’ sites
Private and Confidential © Dotter Ltd

6. The onus is then on the consumer to find the right
product, at the right price
Distractions and competitor
messages are introduced
Its time consuming
Private and Confidential © Dotter Ltd

7. How does this make consumers feel?
!
77% get frustrated
shopping for the best
deal online
Over 3 million consumers feel
‘paralysed by choice’
48% fear missing out
on a good deal
Private and Confidential © Dotter Ltd
Source : Yougov 2013

8. Dotter believes...
A brand that makes it easier for people to find the
information they are looking for…
Will sell more
products online
Will be more liked
And offline
Private and Confidential © Dotter Ltd

9. Dotter makes this easy through the implementation of
what we call Commerce Apps
Private and Confidential © Dotter Ltd

10. And giving them the means to act on this information,
there and then
Private and Confidential © Dotter Ltd

11. Regardless of Channel, Platform, Device, Retailers
Mobile App
Mobile Ad
Online Ad
Website – Full Store Framework
Private and Confidential © Dotter Ltd
Facebook Timeline
Facebook App
YouTube - Online Video

12. Dotter provides a better experience for consumers….
Faster
Easier
More transparent
Private and Confidential © Dotter Ltd

13. Accelerating their journey through the purchase funnel
PAID
OWNED
EARNED
AWARENESS
COMMERCE APPS
FAMILARITY
CONSIDERATION
INTENTION
SHOPPING
PURCHASE
Closing the gap between content and commerce
Private and Confidential © Dotter Ltd

14. Dotter also make it easy for brands to find information they
are looking for…
Better insights into media
Private and Confidential © Dotter Ltd
and channel effectiveness

15. Better insights into purchase
behaviours
!
Consumers visiting
brand properties at
Consideration stage
3
30%
Commerce App users
from Mobile Devices
Consumers at Consideration stage by
media
Private and Confidential © Dotter Ltd
Average visit time to
Commerce App
Average number of page
views on Commerce App
Consideration to Conversion across
Dotter Commerce Apps by media
Source : Dotter Commerce App Results to June 2013

16. And make it easy for brands to
implement (and maintain)
✓
✓
✓
✓
✓
No need to change infrastructure
No need to write a line of code
Scalable and repeatable
Low start up and on-going costs
Live in days
Private and Confidential © Dotter Ltd

17. Using Dotter’s Commerce Builder Platform
Media Selector | Mobile, Web, Video,
YouTube
Control Panel | Edit products, styling,
counties and labels. Manage analytics and
deployment requirements
Review Panel | Real time user acceptance
testing of Commerce App prior to deployment
Click here for Commerce Builder Video
Private and Confidential © Dotter Ltd

18. WIDGET
Mini store fronts designed to handle up to 20 SKUs
across multiple retailers seamless integrated with
existing web, mobile, social, display advertising and
video content
Perfect for | supporting brand campaigns across
multiple consumer touch-points
STORE
Full product range store fronts to handle up to 200
SKUs across multiple retailers. Can act as standalone
destinations or integrated into existing web, mobile
and social destinations
Perfect for | brands with multiple products and
product categories
GRID
Dotter has a number of standard Commerce
across web, mobile, social and video media…..
Full mobile web site aggregating existing web &
social content with commerce functionality
Perfect for | brands without a mobile web presence
Private and Confidential © Dotter Ltd
Example |
Example |
Example |
App Blueprints

19. …and now includes all major desktop, tablet, video and mobile ad
formats
DESKTOP
MOBILE RICH MEDIA
PRE-ROLL VIDEO
MPU
Private and Confidential © Dotter Ltd

20. A bit about us
Private and Confidential © Dotter Ltd

21. Our offices. Our Management Team
C-level experience from Sun Microsystems, Ogilvy, Cap Gemini and Motorola
London | Product, Sales and Marketing
!
Led by:
Antony North, CEO
Jacques Belissent, CTO
Erica Price, Client Service Director
Shanghai | Development
!
Led by:
Kay Meng Soh, COO
Ray Zhu, Development Director
Sydney | Sales and Marketing
!
Led by:
John Edwards, Chairman
Paul Paoliello, General Manager
Private and Confidential © Dotter Ltd

22. Working with major brands across
14 different territories
Private and Confidential © Dotter Ltd

23. What they say about us…
Dotter’s Commerce Builder solution has proven to be not only highly innovative and leading edge but also
successful – we see fantastic levels of engagement Dotter’s Commerce Apps when integrated within our video
content.
!
We’re rolling out the capability across our key global territories and markets for our top titles, as well as
extending it across multiple platforms and channels - and are excited to be among the first brands in the world
to enable commerce in this way for our consumers ”
Shane Bellamy, Senior European Digital Marketing Manager, Activision
“Kellogg's has long recognised the power of digital in engaging our consumers. Dotter's technology has
enabled us to tie commerce more closely to our digital activity and their strategic approach means that we are
now gaining valuable insights into the purchase behaviour of consumers engaging with us across multiple
digital initiatives - which in turn will help shape our digital strategy in the future.”
Matt Pritchard, European Digital Planning Director, Kellogg’s
“Going live with Dotter’s Full Store Commerce App for the Special K brand was a pain-free process. The team
are forward thinking and a pleasure to work with and we continue to work closely together to ensure the
solution evolves and delivers what our consumers want.”
Peter Hodgkinson, Assistant Digital Manager, Kellogg's UK
Private and Confidential © Dotter Ltd

24. “The results have exceeded our initial expectations considerably – we never expected mobile conversions rates
would exceed desktop. Dotter’s Open Commerce platform allowed us to provide a fully optimised mcommerce experience without the need for IT resource. Dotter’s platform has now handled hundreds of
thousands of pounds of transactions without any problems at all.”
Kari Coghill, Head of Business Development, Historic Scotland
“Working with Dotter has been great. The technology delivers and the team are always responsive to our
needs. We managed to get mobile enabled very quickly and with practically no internal resource. The
conversion rates are outstanding so we really could not ask for more.”
Gillian Crowther, E-Commerce Manager, Historic Scotland
“Dotter’s Commerce Apps delivery more meaningful metrics and benchmarks on our owned media spaces.
Dotter allowed us to do this whilst enhancing our consumers overall experience and allowing a more
meaningful and complete conversations consumers”
Stuart Renshaw, Digital Development Manager, McCormick EMEA
Private and Confidential © Dotter Ltd

25. See how Activision removed
the gap between
consideration and purchase
for Call of Duty
See how Kellogg’s
Special K increased off and
online sales and
effectiveness of media
spend
Private and Confidential © Dotter Ltd

26. contact :: theteam@dotter.me
follow ::
more :: www.dotter.me
Private and Confidential © Dotter Ltd © Dotter Ltd, E-Innovations Centre, Shifnal Rd, Telford, TF2 9FT
Private and Confidential