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The promise of
patient-initiated
research
Brian Loew
@brianloew
brian@inspire.com
#140YOU
June 2013
Katherine Leon @katherinekleon
katherine@scadresearch.org
A story about...
2
Search
Discovery
Self-organization
Empowerment
• Chutzpah
• Enlightenment
n Loew
ianloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
What is Spontaneous Coronary Artery Dissection?
3
Source: Mayo Clinic
n Loew
ianloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
4
Search
n Loew
ianloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
5
Discovery
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
6
Discovery
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
7
Discovery
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
Searching online for answers
From: <name>@aol.com [mailto:<name>@aol.com]
Sent: Wednesday, May 19, 2004 10:01 PM
To: KAKLeon@verizon.net
Subject: Re: postpartum dissection
Katherine,
I am glad to hear that your test results were good. Melissa has
talked to several women that have had this same problem. I have
the e-mail address of a few of them. I will give your name and e-
mail address to them so that you all can talk. I don't think you
will mind will you? I will also send you the e-mail addresses I
have. I know how important it is to be able to talk to each
other. Maybe Melissa will have her computer up and working in a
week or two.
Good Luck,
<name>
Lubbock, TX
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
And still searching
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
10
Making connections
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
Growth of SCAD members
11
Katherine Leon makes
concrete connections
with others with SCAD
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
Growth of SCAD members
12
Laura Haywood-Cory posts
“All the SCAD Ladies”
Katherine Leon makes
concrete connections
with others with SCAD
WomenHeart partners
with Inspire
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
A researcher heeds the call
13
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
Growth of SCAD members
14
Laura Haywood-Cory posts
“All the SCAD Ladies”
Katherine Leon makes
concrete connections
with others with SCAD
Dr. Sharonne Hayes
launches pilot research
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
15
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
16
Initial findings
From Mayo Clinic Proceedings
September, 2011
CONCLUSION
Our pilot demonstrates successful social
networking-enabled research participant
engagement and recruitment among members
of an international disease-specific online
community and outlines a novel methodology
to obtain retrospective and prospective data
from persons with uncommon, poorly
understood conditions. Our pilot serves as a
model as we develop a more extensive,
much-needed retrospective and prospective
study of SCAD. This process of recruiting
research trial participants with self-identified
conditions from social networking Internet
sites represents a mechanism to develop a
novel “multicenter disease registry” that could
be replicated to study and propel medical
advances in other uncommon conditions that
may not otherwise be subjects of active
investigation.
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
Growth of SCAD members
17
Laura Haywood-Cory posts
“All the SCAD Ladies”
Katherine Leon makes
concrete connections
with others with SCAD
Dr. Sharonne Hayes
launches pilot research
Initial Mayo findings published
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
18
The future
Sharonne Hayes, MD, Mayo Clinic
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org
In conclusion
19
Value is created by patients like Katherine -- not (only)
through ‘traditional’ channels.
Many patients want to contribute to research, but
patients need better pathways to access researchers.
Technology matters a great deal.
Technology doesn’t matter at all.
n Loew
anloew
n@inspire.com
Katherine Leon @katherinekleon
katherine@scadresearch.org

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Patient-Initiated Research Drives SCAD Discovery

  • 1. The promise of patient-initiated research Brian Loew @brianloew brian@inspire.com #140YOU June 2013 Katherine Leon @katherinekleon katherine@scadresearch.org
  • 2. A story about... 2 Search Discovery Self-organization Empowerment • Chutzpah • Enlightenment n Loew ianloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 3. What is Spontaneous Coronary Artery Dissection? 3 Source: Mayo Clinic n Loew ianloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 4. 4 Search n Loew ianloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 5. 5 Discovery n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 6. 6 Discovery n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 7. 7 Discovery n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 8. Searching online for answers From: <name>@aol.com [mailto:<name>@aol.com] Sent: Wednesday, May 19, 2004 10:01 PM To: KAKLeon@verizon.net Subject: Re: postpartum dissection Katherine, I am glad to hear that your test results were good. Melissa has talked to several women that have had this same problem. I have the e-mail address of a few of them. I will give your name and e- mail address to them so that you all can talk. I don't think you will mind will you? I will also send you the e-mail addresses I have. I know how important it is to be able to talk to each other. Maybe Melissa will have her computer up and working in a week or two. Good Luck, <name> Lubbock, TX n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 9. And still searching n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 10. 10 Making connections n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 11. Growth of SCAD members 11 Katherine Leon makes concrete connections with others with SCAD n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 12. Growth of SCAD members 12 Laura Haywood-Cory posts “All the SCAD Ladies” Katherine Leon makes concrete connections with others with SCAD WomenHeart partners with Inspire n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 13. A researcher heeds the call 13 n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 14. Growth of SCAD members 14 Laura Haywood-Cory posts “All the SCAD Ladies” Katherine Leon makes concrete connections with others with SCAD Dr. Sharonne Hayes launches pilot research n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 15. 15 n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 16. 16 Initial findings From Mayo Clinic Proceedings September, 2011 CONCLUSION Our pilot demonstrates successful social networking-enabled research participant engagement and recruitment among members of an international disease-specific online community and outlines a novel methodology to obtain retrospective and prospective data from persons with uncommon, poorly understood conditions. Our pilot serves as a model as we develop a more extensive, much-needed retrospective and prospective study of SCAD. This process of recruiting research trial participants with self-identified conditions from social networking Internet sites represents a mechanism to develop a novel “multicenter disease registry” that could be replicated to study and propel medical advances in other uncommon conditions that may not otherwise be subjects of active investigation. n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 17. Growth of SCAD members 17 Laura Haywood-Cory posts “All the SCAD Ladies” Katherine Leon makes concrete connections with others with SCAD Dr. Sharonne Hayes launches pilot research Initial Mayo findings published n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 18. 18 The future Sharonne Hayes, MD, Mayo Clinic n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org
  • 19. In conclusion 19 Value is created by patients like Katherine -- not (only) through ‘traditional’ channels. Many patients want to contribute to research, but patients need better pathways to access researchers. Technology matters a great deal. Technology doesn’t matter at all. n Loew anloew n@inspire.com Katherine Leon @katherinekleon katherine@scadresearch.org