Increasing certified land under organic farming, rising purchasing power and increasing health consciousness are boosting organic food market in India

1. India Organic Food Market
Forecast & Opportunities, 2019
M a r k e t . I n t e l l i g e n c e . E x p e r t s

2. I n d u s t r y B r i e f
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Europe and North America are the major global markets for organic food products. The demand for organic food products is
growing in these regions due to high purchasing power and huge presence of health conscious consumers. Compared to
western markets, the organic food consumption in India is very low. Organic food market in India is highly unorganized and
fragmented, which offers immense growth opportunities for domestic as well as international players. India majorly exports
organic processed food products, organic rice, beverages and other cereals and millets to US, Canada, Europe, and South
East Asian countries. Organic certifications, land conversion from conventional farms to organic farmlands, farmer training
and organic food product storage involve high cost which results in organic food products costing more than conventional
food products. Consequently, the domestic demand for organic food products is primarily driven by high net worth
individuals in metro cities. Currently, organic processed food segment is the leading growth contributor, followed by organic
cereals, and pulses & grains. On the other hand, the organic dairy products segment is expected to witness a decline in the
country due to stringent NPOP (National Program for Organic Production) quality standards.
According to “India Organic Food Market Forecast & Opportunities, 2019”, the organic food market revenues in India
are expected to grow at a CAGR of around 25% during 2014-19. The western region is the highest revenue contributor for
the country’s organic food market followed by the southern region. Organic food companies are increasingly selling their
products through E-commerce websites and retail stores. Various major players such as Sresta Natural and Morarka Organic
Foods are expanding their retail distribution network in Tier I and II cities through tie-ups with leading retail chains as well
as through establishment of exclusive stores and outlets. “India Organic Food Market Forecast & Opportunities, 2019”
elaborates the following aspects related to organic food market expansion in India:
India Organic Food Market Size, Share & Forecast
Segmental Analysis – Fruits and Vegetables, Dairy Products, Processed Foods, Organic Cereals, Pulses & Grains
Policy & Regulatory Landscape
Changing Market Trends & Emerging Opportunities
Competitive Landscape & Strategic Recommendations

3. Ta b l e o f C o n t e n t s
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1. Research Methodology
2. Sample Questionnaire
3. Analyst View
4. Global Organic Food Market Overview
5. India Organic Food Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Company
5.2.2. By Product Type
5.2.3. By Region
6. India Organic Fruits & Vegetables Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Price Point Analysis
6.3. Market Competition Outlook
7. India Organic Dairy Products Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Price Point Analysis
7.3. Market Competition Outlook
7.4. NPOP Standards for Organic Dairy Producers
8. India Organic Processed Food Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value

4. Ta b l e o f C o n t e n t s C o n t d .
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8.2. Price Point Analysis
8.3. Market Competition Outlook
9. India Organic Pulses & Food Grains Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Price Point Analysis
9.3. Market Competition Outlook
10. Supply Chain Management
11. Market Trade Dynamics
12. India Organic Food Market Dynamics
12.1. Market Drivers
12.2. Market Challenges
13. India Stabilizers Market Analysis
13.1. Increase in Certified Land Under Organic Farming
13.2. Companies Eye Restaurant and Retail Network
13.3. Ready-to-Eat Organic Food Market Gains Traction
13.4. Rise in Urban Households
13.5. Increasing Investments in Organic Food Market
14. Policy & Regulatory Landscape
15. India Economic Profile
16. Competitive Landscape
16.1. Ecofarms India Ltd.
16.2. Navdanya Food Pvt. Ltd.
16.3. Morarka Organic Foods Ltd.

5. Ta b l e o f C o n t e n t s C o n t d .
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16.4. Sresta Natural Bioproducts Pvt. Ltd.
16.5. Suminter India Organics Pvt. Ltd.
16.6. Organic India Pvt. Ltd.
16.7. Conscious Food Pvt. Ltd.
16.8. Fabindia Overseas Pvt. Ltd.
16.9. Pristine Organics Pvt. Ltd.
16.10. Gayatri Organic Foods Pvt. Ltd.
17. Strategic Recommendations
18. About Us & Disclaimer

6. L i s t o f F i g u r e s
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Figure 1: Global Organic Food Market Size, By Value, 2009-2019F (USD Billion)
Figure 2: India Organic Food Market Size, By Value, 2009-2013 (USD Million)
Figure 3: India Per Capita Income, 2009-10 & 2012-13 (USD)
Figure 4: India Organic Food Market Size, By Value, 2014-2019F (USD Million)
Figure 5: India Organic Food Market Share, By Company, By Value, 2013
Figure 6: India Organic Food Market Share, By Company, By Value, 2019F
Figure 7: India Organic Food Market Share, By Product Type, By Value, 2012-13
Figure 8: India Organic Food Market Share, By Product Type, By Value, 2019F-20F
Figure 9: India Cold Chain Market Size, By Value, 2009-2019F (USD Billion)
Figure 10: India Organic Food Market Share, By Region, By Value, 2012-13 & 2019F-20F
Figure 11: Percentage of HNWIs Consuming Organic Food, By City, 2012-13
Figure 12: India Organic Food Retail Outlets, By City, 2011 (per 100,000 population)
Figure 13: Percentage of HNWIs Consuming Organic Food, By Product Type, 2012-13
Figure 14: India Organic Fruits & Vegetables Market Size, By Value, 2009-2019F (USD Million)
Figure 15: India Organic Dairy Products Market Size, By Value, 2009-2019F (USD Million)
Figure 16: India Organic Processed Food Market Size, By Value, 2009-2019F (USD Million)
Figure 17: India Population, 18-58 Years, 1991, 2001 & 2011 (Million)
Figure 18: India Population, 18-58 Years, By Percentage of Total Population, 1991, 2001 & 2011
Figure 19: India Organic Pulses & Food Grains Market Size, By Value, 2009-2019F (USD Million)

7. L i s t o f F i g u r e s C o n t d .
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Figure 20: India Fertilizer Usage per Unit of Arable Land, 2004-08 & 2009-13 (Kg per Hectare)
Figure 21: India Organic Food Export Volume, 2010-2012 (Million Tons)
Figure 22: India Organic Food Export Value, 2010-2012 (USD Million)
Figure 23: India Organic Food Products Percentage, By Export Destination, By Volume, 2012-13
Figure 24: India Organic Food Products Percentage, By Export Destination, By Value, 2012-13
Figure 25: India Organic Food Market Export Share, By Product Type, 2012-13
Figure 26: India per Capita Income, 2009-10 & 2012-13 (USD)
Figure 27: Land Area Under Organic Farming, 2003-04, 2009-10 & 2012-13 (Million Hectare)
Figure 28: Uttar Pradesh Organic Farming Land Area, 2008 & 2014 (Hectare)
Figure 29: Andhra Pradesh Organic Farming Land Area, 2007 & 2014 (Hectare)
Figure 30: Maharashtra and Rajasthan Organic Farming Land Area, 2005-06 & 2013-14 (Million Hectare)
Figure 31: Number of Urban Households in India, 1991, 2001 & 2011 (Million)
Figure 32: Organic India Revenues, 2012-13, 2013-14 & 2019-20F (USD Million)

8. L i s t o f Ta b l e s
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Table 1: Major Organic Fruit Producing States in India, By Fruit Type
Table 2: India Organic Fruits Average Market Prices, By Fruit Type, 2013-14 (USD per Kg)
Table 3: India Organic Vegetables Average Market Prices, By Vegetable Type, 2013-14 (USD per Kg)
Table 4: India Organic Dairy Product Producers, By Product Type
Table 5: India Organic Ghee Supplier Prices, 2014 (USD Million)
Table 6: India Organic Milk Supplier Prices, 2014 (USD Million)
Table 7: India Organic Processed Food Average Selling Price, By Company, 2013 (USD per 100gm)
Table 8: India Organic Processed Food Average Price, By Company, By Type (USD per 100gm)
Table 9: Leading Organic Cereals & Grains Producing States in India, By Product Type
Table 10: India Organic Pulses & Grains Average Selling Price, By Company, 2014
Table 11: India Organic Pulses & Grains Average Selling Price, By Company, By Type, 2014 (USD per KG)
Table 12: Supply Chain Network of India Organic Food Market Leaders, 2014
Table 13: Details of India Organic Market E-commerce Leaders
Table 14: Product and Contact Details of Top 20 Organic Food Exporters
Table 15: Leading Organic Food Producing States in India, By Product Type, 2012-13
Table 16: Average Margins Paid at Various Levels of Organic Food Supply Chain in India, 2012-13
Table 17: Organic Certification Fees Charged By INDOCERT, By Business Category, 2012-13
Table 18: Factors Influencing Organic Food Product Buying Behavior of Indian Consumers, 2012-13
Table 19: India Organic Food Market Investments, 2009-2013
Table 20: India Organic Market Subsidies, 2012-13
Table 21: India Organic Market Financial Assistance and Schemes

9. R e s e a r c h M e t h o d o l o g y
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Baseline Methodology :
Our dedicated team of industry experts have comprehensively monitored and analyzed various aspects of the
Indian organic food market. The team has analyzed the constructive outlook of various segments and speculated
a positive future for the industry. Taking into consideration several dynamics such as growth of various
segments of population, changing disposable income, consumption patterns, consumer behavior , factors
influencing organic food purchase, etc., our team of analysts have provided a prudent analysis of the industry’s
performance in the future. This would enable our clients in planning their investment decisions and exploring
several growth opportunities in the Indian organic food market.
For our study, we have gathered information through primary research surveys with around 14 manufacturers
and 10 distributors of organic food in India, followed by an exhaustive search of credible paid databases. Our
team of experts have then prudently evaluated all the collected information and personated them in a
chronological order to depict a meaningful and clear picture of organic food market in India.
In addition, while compiling the data, we have also cross checked all the collected information from multiple
sources and data warehouses in order to present the most accurate and precise information of the concerned
industry. We have also identified and analyzed all emerging trends, including the important drivers and
challenges prevalent in the industry. We have also presented various forecasts for the industry based on our in-
depth analysis of market dynamics, prevalent trends, developments and opportunities, growth of households,
etc.
Companies Interviewed
Top Seven Companies Interviewed: Morarka Organic Foods, Conscious Food, Sresta
Naturals, Prestine, Herbal Hills, Eco-farms, Suminter India, Navdanya, Organic India,
Gayatri Organics
Secondary Sources
Economic Intelligence Unit (EIU), Hoovers, Business Week, Company Annual
Reports, Factiva, One Source and News Articles

10. S a m p l e D a t a - S n a p s h o t
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X%
2013
X%
2019F
Fruits &
Vegetables, 20%
Dairy
Products,
20%
Processed Food,
20%
Organic Pulses
& Grains, 20%
Others,
20%
Figure 6: India Organic Food Market Share, By
Product Type, By Value, 2012-13
10
20
30
Mumbai Bangalore Hyderabad
Figure 9 : India Organic Food Retail Outlets, By
City, 2011 (per 100,000 population)
10%
20%
30%
40%
50%
60%
Figure 10 : Percentage of HNWIs Consuming
Organic Food, By Product Type, 2012-13
10 20 30 40 50 60 70 80 90 100 110
CAGR:
X%
CAGR:
X%
Figure 13 : India Organic Processed Food Market
Size, By Value, 2009-2019F (USD Million)
10
20
30
2010-11 2011-12 2012-13
Figure 16: India Organic Food Export
Value, 2010-2012 (USD Million)
20% 20% 20% 20% 20%
Europe Canada USA Asia Others
Figure 17: India Organic Food Products
Percentage, By Export Destination, By
Volume, 2012-13
10
20
2007 2014
Figure 21: Andhra Pradesh Organic Farming
Land Area, 2007 & 2014 (Hectare)
10 10
20 20
2005-06 2013-14
Maharashtra Rajasthan
Figure 22: Maharashtra and Rajasthan Organic
Farming Land Area, 2005-06 & 2013-14
(Million Hectare)Morarka
Foods, 9% Organic India,
9%
Ecofarms
India, 9%
Sresta
Natural, 9%
Conscious
Food, 8%
Fabindia,
8%
Navdanya,
8%
Suminter
India, 8%
Pristine Foods,
8%
Gayatri
Organics, 8%
Herbal Hills,
8%
Others , 8%
Figure 5 : India Organic Food Market Share,
By Company, By Value, 2019F

11. R e p o r t O r d e r i n g
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12. A b o u t U s & D i s c l a i m e r
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